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Rescooped by Hobias Tallwood from Technoculture
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How we're turning digital natives into etiquette sociopaths

How we're turning digital natives into etiquette sociopaths | Elementary Computers | Scoop.it

We’re turning maintaining important relationships into mere to-do-list items.


Via Luca Baptista
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Rescooped by Hobias Tallwood from Public Relations & Social Media Insight
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Digital Magazines Dive Into Native Advertising | MediaShift

Digital Magazines Dive Into Native Advertising | MediaShift | Elementary Computers | Scoop.it

One of the challenges of using sponsored content for today's digital magazines is that standard PDF-like replica editions typically only include static ad pages, like those in print issues. GTxcel (the just-rebranded company formerly known as Godengo+Texterity) is releasing a new product, Turnstyle, that will allow publishers to add interactive sponsored content to an HTML5-based magazine app.

 

Available first for iOS apps and later for other platforms, Turnstyle allows a publisher to insert interstitial full-page ads that can show video and lead to additional pages of sponsored content within the app, accessible through touch interaction with the ad. Readers can interact with all of this content without leaving the magazine app. Interactivity will be fully functional offline as well. Personalization and geolocation features are likely to be added in the future....


Via Jeff Domansky
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