Find out more about how content strategy and content marketing are separate, but connected.
... One of the things that I often discuss in workshops, and with CMI’s clients, is the distinct need for content strategy within the approach of content marketing. Specifically, I point out how many agencies are doing themselves a disservice by throwing a skilled content marketing planning expert into a content strategy project, and vice versa. Additionally, as enterprise marketing organizations reorganize themselves with strategic management of content as a centralizing force, we see managers start to feel lost because they have a skill set that’s specifically suited to one practice over the other.
In short: Content strategy and content marketing are two very different practices.Are they related? Absolutely, and there’s usually significant overlap. But, as we all move into our budget and other planning for 2014, it’s well worth outlining where the differences lie, so that we can resource our strategies effectively....
Via Jeff Domansky