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How Content Strategy and Content Marketing Are Separate But Connected

How Content Strategy and Content Marketing Are Separate But Connected | ElectricDocS | Scoop.it

Find out more about how content strategy and content marketing are separate, but connected.

 

... One of the things that I often discuss in workshops, and with CMI’s clients, is the distinct need for content strategy within the approach of content marketing. Specifically, I point out how many agencies are doing themselves a disservice by throwing a skilled content marketing planning expert into a content strategy project, and vice versa. Additionally, as enterprise marketing organizations reorganize themselves with strategic management of content as a centralizing force, we see managers start to feel lost because they have a skill set that’s specifically suited to one practice over the other.

 

In short: Content strategy and content marketing are two very different practices.Are they related? Absolutely, and there’s usually significant overlap. But, as we all move into our budget and other planning for 2014, it’s well worth outlining where the differences lie, so that we can resource our strategies effectively....


Via Jeff Domansky
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Just do it!))))

 

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Jeff Domansky's curator insight, October 16, 2013 10:25 PM

Robert Rose dràws a critical distinction between content strategy and content marketing. Every marketer and content marketer should understand the differences clearly.

Natalie den Engelse's comment, October 17, 2013 12:17 AM
Great point! I always viewed content strategy and content marketing as two aspects that go hand in hand together. As Halvorson discusses it in here book: a strategy is a holistic, well-considered plan for obtaining specific goals. Marketing content involves the tactics that are needed to get us from where we are now to where we want to be. A combination of tactics do not make up a strategy, they are just of bunch of tactics.
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Is 2012 the Year of User Experience in ECM? Content Geeks

Is 2012 the Year of User Experience in ECM? Content Geeks | ElectricDocS | Scoop.it
Predictions for ECM in 2012 focus on Cloud, mobile, social, and big data. What if 2012 sees user experience take priority over technology? (Is 2012 the year when enterprise content management systems take usability seriously?

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Kofax Picks Up Kapow to Bolster Enterprise Portfolio

Kofax Picks Up Kapow to Bolster Enterprise Portfolio | ElectricDocS | Scoop.it

Kofax, a leading provider of enterprise process automation and content management solutions, has acquired Kapow Software for $47.5 million in cash. The data integration firm will continue to operate independently under the leadership of John Yapaola.


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Cooool!

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How Content Strategy and Content Marketing Are Separate But Connected

How Content Strategy and Content Marketing Are Separate But Connected | ElectricDocS | Scoop.it

Find out more about how content strategy and content marketing are separate, but connected.

 

... One of the things that I often discuss in workshops, and with CMI’s clients, is the distinct need for content strategy within the approach of content marketing. Specifically, I point out how many agencies are doing themselves a disservice by throwing a skilled content marketing planning expert into a content strategy project, and vice versa. Additionally, as enterprise marketing organizations reorganize themselves with strategic management of content as a centralizing force, we see managers start to feel lost because they have a skill set that’s specifically suited to one practice over the other.

 

In short: Content strategy and content marketing are two very different practices.Are they related? Absolutely, and there’s usually significant overlap. But, as we all move into our budget and other planning for 2014, it’s well worth outlining where the differences lie, so that we can resource our strategies effectively....


Via Jeff Domansky
Усманова Зиннат's insight:

Just do it!))))

 

more...
Jeff Domansky's curator insight, October 16, 2013 10:25 PM

Robert Rose dràws a critical distinction between content strategy and content marketing. Every marketer and content marketer should understand the differences clearly.

Natalie den Engelse's comment, October 17, 2013 12:17 AM
Great point! I always viewed content strategy and content marketing as two aspects that go hand in hand together. As Halvorson discusses it in here book: a strategy is a holistic, well-considered plan for obtaining specific goals. Marketing content involves the tactics that are needed to get us from where we are now to where we want to be. A combination of tactics do not make up a strategy, they are just of bunch of tactics.
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Forrester Links Structured and Unstructured Information in New EIM Framework

Forrester Links Structured and Unstructured Information in New EIM Framework | ElectricDocS | Scoop.it
Pointing to the increasingly blurry lines that separate structured data and unstructured content, Forrester released a new report titled “The Enterprise Information Management Barbell Strengthens Your Information Value.” In this report, Forrester...

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Burn!

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Sonic Foundry in Magic Quadrant for Enterprise Video Content Management

Sonic Foundry in Magic Quadrant for Enterprise Video Content Management | ElectricDocS | Scoop.it
Evaluation of Mediasite Enterprise Video Platform based on completeness
of vision and ability to execute | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.

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OMG

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Booom! - One-Page Flat UI Pro Bootstrap 3 Template - ThemeForest

Booom! - One-Page Flat UI Pro Bootstrap 3 Template - ThemeForest | ElectricDocS | Scoop.it
One-Page Bootstrap 3 Design built with the Flat UI Pro Kit! Booom! is a trendy, colorful & eye-candy one-page HTML5 / CSS3 template built on Bootstrap 3.0 and developed with LESS. Showcase your...
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