Philly.com Social media becoming crucial political tool Philly.com In the "social media election of 2012, Romney had a presence, but Obama was much more effective, especially on Facebook," Arceneaux said.
Obama digital director praises social media Yale Daily News (blog) After leading Obama's digital efforts on both the 2008 and 2012 elections, Goff argued that the influence of social media in both politics and business is growing.
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