The JISC annual conference has set the standard in the sector in the use of web and social media technologies to extend the reach of the conference. Over 950 additional people from the UK and around the world watched the 2010 conference keynotes in London streamed live over the internet. Over 400 people took part in the online conversation around the hashtag #jisc10 on Twitter, with over 2000 tagged tweets being posted before, during and after the conference. A team of conference bloggers also captured the essence of the day with their thoughts and observations live at the conference via the conference blog. Delegates also had the opportunity to network and discuss what was important to them on a dedicated JISC conference social network.