In one fell swoop last week Apple tried to take over two large segments of the education technology marketplace. iBooks2 and Author aim to position Apple and its virtual bookstore at the head of the textbook and self-publishing fields by revolutionizing our notions of what a book can be. The less heralded part of their announcement was the release of the iTunesU app that integrates some of the components of an LMS into iPhones, iPods, and iPads. On the surface, this seems like a direct challenge to Blackboard and Moodle, but is iTunes U really a viable alternative to these standby content management systems? Not yet.