Content Curation Must Be Targeted to fit Each Segment of Your Audience | eLearning Stuff | Scoop.it

 

Robin Good: This article (no author name) on Curata raises a very important questions for those responsible to select and publish content for a medium to large organization.

 

The issue is: do you address all of the possible customer tribes, in additional to existing and potential clients, or do you curate and select content for a specific tribe?

 

While the article overall answer acknowledges that only big brands have the power to do so and that it is more than OK not to specialize too much

 

Full article:  http://www.contentcurationmarketing.com/articles/78239/should-content-curation-use-personae-and-customize/ 


Via Robin Good, janlgordon