elearning stuff
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A selection of elearning related material from my PLN that catch my eye.
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Rescooped by steve batchelder from SOCIAL MEDIA, what we think about!
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The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute

The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute | elearning stuff | Scoop.it
Every day we are flooded with information about the latest and greatest social and mobile platforms where people hold conversations, voice opinions, or influence others. Whether it’s Instagram, Google+, Path, or Pinterest, people are flocking to these new social networks.

 

But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.

 

Read more: http://bit.ly/J69H56


Via Martin Gysler
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Rescooped by steve batchelder from SOCIAL MEDIA, what we think about!
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10 Steps to Creating a WordPress Blog

10 Steps to Creating a WordPress Blog | elearning stuff | Scoop.it

Hey there! My name’s Ryan and I am another new member to the SEER team. I’ve learned so much since starting at SEER but I thought for my first blog post I would cover something I have some background in, WordPress.

 

I am helping to set up SEER’s upcoming blog on SEO for college students and I thought I would share the checklist I go through every time I start a new site on WordPress. If anyone’s New Years resolution was to finally start blogging then hopefully this post will give you a few ideas and tips or possibly save you a headache down the road.

 

The great thing about WordPress is that it really does simplify every step of creating and running a site. I was in a meeting with SEER’s developer Chris Le and half the time I thought he was speaking a foreign language when talking about advanced site design. I know some coding basics but thanks to WordPress and the plug-ins and themes created around it I’ve built more than a dozen sites ranging from your basic blog all the way to e-commerce and password protected membership sites.

 

Read more: http://www.seerinteractive.com/blog/10-steps-to-creating-a-wordpress-blog?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seerinteractive%2FdndP+%28Seer+Interactive+-+SEM%2FSEO+Blog%29


Via Martin Gysler
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Rescooped by steve batchelder from Curation, Social Business and Beyond
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The Myth of Social Media Tactics vs the Reality of Social Business Strategies

The Myth of Social Media Tactics vs the Reality of Social Business Strategies | elearning stuff | Scoop.it

This piece was written by Mark Fidelman for Forbes, great information and insights to help you rethink what you're doing with your social business strategy.

 

Excerpt:

 

**Neither Rome nor a Social Business was Built in a Day

 

Where does your organization fit in?

 

**Do you have a few social media heroes testing the social business waters?

 

Three “facts” about social business are accepted without question by most people.

 

**any business with a Facebook page or Twitter account is considered “social”

 

**hiring a social media person constitutes a social “presence”

 

**implementing an intranet transforms the organization into a “collaborative” enterprise.

 

The Assessment

 

**What sense does it make to dive into social media without first recognizing where you are today?

 

Below is a chart that we’ve compiled based on over 80 recent discussions with executives from 60 organizations around the globe.

**this is very useful

 

Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"

 

Read full article here: [http://onforb.es/GJIxp4]


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