elearning stuff
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A selection of elearning related material from my PLN that catch my eye.
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Rescooped by steve batchelder from Business in a Social Media World
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Social ROI: What Truly Matters

Social ROI: What Truly Matters | elearning stuff | Scoop.it

The ROI of social media exists, it has been proven. The problem, though, is that most brands and marketers try to reduce it to a mere dollar sign. 


What works for a company may not for another. It's important to stop making it about money all the time. 


As Gary Vaynerchuck puts it, “What about the hidden ROI of what happens in real life when you care about your customers? What’s the ROI of your mother?” 


In my latest contribution to Paper.li, I share three studies that will help you understand why old-fashioned ROI can't be really achieved in social media...


Read the post at http://blog.paper.li/2015/03/09/social-roi/ 


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Cendrine Marrouat


Via Cendrine Marrouat - cendrinemarrouat.com
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Rescooped by steve batchelder from SOCIAL MEDIA, what we think about!
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New Google Analytics Social Reports: Measure SMM Value, View Streams

New Google Analytics Social Reports: Measure SMM Value, View Streams | elearning stuff | Scoop.it

This is the quesiton who is on the lips of anyone active in social media, "what is the ROI of social media" Google and its new tools can be an additional response. [note mg]

 

Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more.

 

The Google Analytics team has just announced a new set of reports to help marketers more accurately measure the actual value of social media. Speaking at SES New York this morning, Google shared the news of the immediate, incremental launch of their new Social Reports.

 

In an interview with Search Engine Watch, Group Product Manager Phil Mui explained how the new Google Analytics social reports allow marketers to measure both the last-click and the “assisted” upper-funnel value of social.

 

Read more: http://searchenginewatch.com/article/2161938/New-Google-Analytics-Social-Reports-Measure-SMM-Value-View-Streams


Via Martin Gysler
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