Yes, I am aware that the title of this article is not grammatically correct, but I needed to grab your attention. For too long now, social media has been treated by many as a "new form" of traditional media.
Elearning courses are mostly visual. When you build a course you have to have the right visual look to match your content. I like to think of it as creating a visually immersive experience where you’re trying to place the learner in the same space as the content.
All good points in this essay BUT ... NOT everyone has the luxury of instructional designers to help them develop elearning resources. In medical education Harden and Crosby defined the 12 roles of the teacher (http://bit.ly/zrrL5u), one of these is the resoucre developer and it's probably an area where lecturers need staff development input.
"Side by Side is a remarkable free app. With Side by Side, you can split the iPad screen into as many as four windows that can be positioned and sized as needed. These windows can be used to view multiple websites, PDF’s or MS Word files. Or, any of the windows may be used for note-taking text editors. Text can be copied into a text editor from other open windows. Text-to-speech is available in any of the windows via Speak Selection."