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Favorite Content Curation Tips To Wow Your Readers - Heidi Cohen

Favorite Content Curation Tips To Wow Your Readers - Heidi Cohen | El Content Manager | Scoop.it
Content experts share their favorite content curation tips. Improve your content strategy and content marketing to increase budget effectiveness.
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How To Get 300% More People To Read Your Content

How To Get 300% More People To Read Your Content | El Content Manager | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.
Lugarzen's insight:

Un gran post de Alex Turnbull para el blog de Buffer. En él habla de un experimento de test A/B sobre un post con datos de valor para el que hicieron dos versiones: una con los datos tal cual y otra en la que previemente se contaba una historia que enganchase con el lector. Se demostró claramente que esta segunda tenía una implicación emocional mayor que provocaba que fuese más leído y durante más tiempo.

 

Luego se dan unos consejos para conseguir escribir historias que impacten:

 

.- Utiliza diálogos

 

.- Inventa algo potente

 

.- Enfócate en las emociones

 

.- Engancha con una historia que la gente ya conozca

 

.- Utiliza imágenes

 

Un post excelente.

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La Content Curation Ha Sido Secuestrada | Los Content Curators

La Content Curation Ha Sido Secuestrada | Los Content Curators | El Content Manager | Scoop.it

La content curation ha sido secuestrada y vendida como una solución barata y fácil para el content marketing, que se enfrenta al creciente problema de tener que producir cada vez más contenido de calidad en menos tiempo.

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6 Facts About Content Curation and SEO You May Not Know | Scoop.it Blog

6 Facts About Content Curation and SEO You May Not Know | Scoop.it Blog | El Content Manager | Scoop.it
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation. But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation?
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6 Facts About Content Curation and SEO You May Not Know | Scoop.it Blog

6 Facts About Content Curation and SEO You May Not Know | Scoop.it Blog | El Content Manager | Scoop.it
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation. But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation?
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How We Research: A Look Inside the Buffer Blog Process

How We Research: A Look Inside the Buffer Blog Process | El Content Manager | Scoop.it
There's no magic bullet when it comes to blog post research, but a few tips and tools can make the process easier. Here's how we research at Buffer.
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What the Pros Do To Boost Content Reach - Heidi Cohen

What the Pros Do To Boost Content Reach - Heidi Cohen | El Content Manager | Scoop.it
Seeking to boost your content audience? Here are 5 expert content marketing tricks to help extend your reach. Examples and tips included.
Lugarzen's insight:

Más claro el agua. 5 trucos para maximizar tu Marketing de Contenidos:

.- Uiliza tu newsletter

.- Usa Slideshare para compartir tu contenido

.- Organiza y presenta eventos en vivo

.- Ten un Podcast

.- Graba vídeos regularmente

 

[muy recomendable]

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The Top 3 Instagram Trends for Marketers

The Top 3 Instagram Trends for Marketers | El Content Manager | Scoop.it
To help marketers get the most impact out of their Instagram profiles, here are the top three marketing trends that any business can learn from
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[interesante]

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The 5 Key Pillars You Need for Epic Content Marketing Success

The 5 Key Pillars You Need for Epic Content Marketing Success | El Content Manager | Scoop.it
Content marketing is not an exercise in quick marketing success. It is a strategy that needs time and persistence. It demands a continuous marketing approach
Lugarzen's insight:

Decir que es exhaustivo es decir poco, espectacular

[imprescindible]

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El marketing de contenidos y la generación de demanda

El marketing de contenidos y la generación de demanda | El Content Manager | Scoop.it

Tipos y características del contenido que podemos generar para lograr generar demanda potencial en nuestro producto o servicio

Lugarzen's insight:

DE las pocas veces en que un post sobre el manido marketing de contenidos no es más de lo mismo, buenos tips y posibilidad enrome de desarrollar una estrategia razonable partiendo de este post.

[Imprescindible]

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3 Ways to Structure Your Content Distribution Workflow

3 Ways to Structure Your Content Distribution Workflow | El Content Manager | Scoop.it
You need to market your marketing. While there's no single "best practice" to follow when structuring your content distribution workflow, there are some paradigms that work well.
Lugarzen's insight:
Perfectamente explicados tres métodos de generación de curación de contenidos dentro de entornos corporativos
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A Content Marketing Manifesto: 10 Principles to Drive Creative Content

A Content Marketing Manifesto: 10 Principles to Drive Creative Content | El Content Manager | Scoop.it
Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets of this content marketing manifesto can help you define the context under which you make all marketing decisions.
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Tendencias en Marketing de Contenidos en 2015 | 40deFiebre

Tendencias en Marketing de Contenidos en 2015 | 40deFiebre | El Content Manager | Scoop.it
2015 va a ser el año de la consolidación del Marketing de Contenidos en toda estrategia digital. Pero, ¿qué cambios va a traer? Hablamos de las ...
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20 websites that publish terrific content to curate

20 websites that publish terrific content to curate | El Content Manager | Scoop.it
We'd like to tell you where to find the super-great content to curate. The undiscovered gems. The stuff your audience will love, and hasn’t ever seen before. Finding that type of content can actually take some work.
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Cómo crear efectividad en tu estrategia de content marketing

Cómo crear efectividad en tu estrategia de content marketing | El Content Manager | Scoop.it
El content marketing continúa estando en boca del todo el mundo, pero ¿cómo lo aplicas? ¿Cómo lo haces funcionar? ¿Qué indicadores tomas en cuenta? ¿Cómo mides su efectividad? Bien, para medir la efectividad de tu marketing de contenidos y su estrategia, primero...
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La fórmula del Marketing de Contenidos defintiva

La fórmula del Marketing de Contenidos defintiva | El Content Manager | Scoop.it
La regla de los tercios nos permitirá diversificar la producción de contenidos de forma que mejoremos la calidad de nuestra estrategia.
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Don't Get Stuck With These Common Misconceptions About Content Marketing | Scoop.it Blog

Don't Get Stuck With These Common Misconceptions About Content Marketing | Scoop.it Blog | El Content Manager | Scoop.it
Overcoming misconceptions about content marketing is critical to be successful and generate ROI.
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Content Marketing Bundle of Awesome – 12 eBooks for Better Content Performance in 2015

Content Marketing Bundle of Awesome – 12 eBooks for Better Content Performance in 2015 | El Content Manager | Scoop.it
The missing piece of the content marketing puzzle for most marketers is a documented strategy according to CMI/MarketingProfs research. But the problem with
Lugarzen's insight:

Estupendo, 12 ebooks para avanzar en conocimientos y tendencias de marketing de contenidos.

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7 Step Content Creation Strategy for Epic Content Marketing

7 Step Content Creation Strategy for Epic Content Marketing | El Content Manager | Scoop.it
If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. Here are 7 steps to epic content
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Ep. 9: Cendrine Marrouat - Real Content Marketers Curate!

Ep. 9: Cendrine Marrouat - Real Content Marketers Curate! | El Content Manager | Scoop.it
Content marketers that carefully curate and share relevant, smart and useful content with their audiences are customer-centric and smart!
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¿Contenido propio o Content Curation?

¿Contenido propio o Content Curation? | El Content Manager | Scoop.it
@bvcontentart
Lugarzen's insight:

Una enumeración práctica, buen punto de partida para considerar las dos patas de una estrategia de contenidos, tanto creación como curación.

[interesante]

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Five Content Marketing Predictions That Are Dead Wrong For 2015 | Visually Blog

Five Content Marketing Predictions That Are Dead Wrong For 2015 | Visually Blog | El Content Manager | Scoop.it
Every year content marketers try to predict the coming trends. Here are five content marketing predictions for 2015 that are dead wrong.
Lugarzen's insight:

Porque también merece la pena opinar sobre lo que no va a funcionar, en este caso sobre el content marketing:

.-Google Autorship es el rey.

.-El contenido largo sustituye a los mensajes cortos.

.-Centrarse en el móvil es suficiente.

.-Constrúyelo y ellos vendrán.

.-Todo en una única plataforma.

 

[recomendable]

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7 Best Content Marketing Tools to Use in 2015 | SEJ

7 Best Content Marketing Tools to Use in 2015 | SEJ | El Content Manager | Scoop.it
Now is the time to invest in developing and implementing your content marketing strategies. Here are 7 content marketing tools you can use in 2015.
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7 Content Marketing Metrics You’re Probably Undervaluing

7 Content Marketing Metrics You’re Probably Undervaluing | El Content Manager | Scoop.it
If your brand's endgame is truly to increase awareness and build deeper relationships with your audience, shouldn’t you be using metrics that tell you whether you're achieving your goal?
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7 Outstanding Content Marketing Tips for Small Businesses

7 Outstanding Content Marketing Tips for Small Businesses | El Content Manager | Scoop.it
Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here are seven helpful tactics for staying on course with the consistent creation of content.
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