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Eingecheckt
Hauptsächlich Foursquare, aber auch andere standortbasierte Dienste (Location Based Services) und Gamification.
Curated by Achim Hepp
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Foursquare CEO: Google and Yelp are 'incredibly broken'

Foursquare CEO: Google and Yelp are 'incredibly broken' | Eingecheckt | Scoop.it
Foursquare CEO Dennis Crowley describes his company's product as the next generation of mobile search -- one that trumps services like Google and Yelp by using data that's more relevant to your lif...
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Dönerbude schlägt Fernsehturm: Wie Internettipps den Tourismus verändern

Dönerbude schlägt Fernsehturm: Wie Internettipps den Tourismus verändern | Eingecheckt | Scoop.it
Wer braucht da noch einen gedruckten Reiseführer? Empfehlungen im Internet haben in den vergangenen Jahren enorm an Bedeutung gewonnen. Experten beobachten große Änderungen im Tourismus - und warnen vor einer neuen "Mainstream-Falle".
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At Foursquare, the Ties Come Out on Tuesdays

At Foursquare, the Ties Come Out on Tuesdays | Eingecheckt | Scoop.it
A spirit of fun extends to office style at social networking-app Foursquare, where virtually anything goes—and comfort reigns.
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Foursquare Selling Its Location Data Through Ad Targeting Firm Turn

Foursquare Selling Its Location Data Through Ad Targeting Firm Turn | Eingecheckt | Scoop.it
partnership with ad-tech firm turn allows advertisers to use foursquare location data to retarget consumers on other websites.
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Will Foursquare CEO Dennis Crowley Finally Get It Right?

Will Foursquare CEO Dennis Crowley Finally Get It Right? | Eingecheckt | Scoop.it
After 10 years eight South by Southwests two startups and zero dollars in profit will Foursquare CEO Dennis Crowley ever find his way
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Foursquare's Crowley on Automatic Check-Ins and Privacy: 'Just the Natural Progression'

Foursquare's Crowley on Automatic Check-Ins and Privacy: 'Just the Natural Progression' | Eingecheckt | Scoop.it
foursquare users will get over any privacy concerns over automatic check-ins, co-founder dennis crowley said in the latest "#afewgoodminutes" interview.
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One Glaringly Obvious Way McDonald’s Has Failed at Foursquare

One Glaringly Obvious Way McDonald’s Has Failed at Foursquare | Eingecheckt | Scoop.it
If you plan on beginning a marketing strategy, make sure all employees are well aware of the change. The last thing you want is to offend a customer by treating them like a thief or a crazy person. It’s bad for business and can generate some pretty quick, negative feedback, which can and will get around. (Sort of like this blog post.)

 

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Play by your own rules (Gowalla vs. Foursquare)

Play by your own rules (Gowalla vs. Foursquare) | Eingecheckt | Scoop.it

A little over a year ago Josh Williams (of Gowalla) joined Facebook as a Product Manager. He works with the Pages, Location, and Events teams. After a decade of being the founder of three different companies, this has been a year of change for him. Have a look at his view on Gowalla and the check in wars with Foursquare.

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How FourSquare Works for Marketers

How FourSquare Works for Marketers | Eingecheckt | Scoop.it
Companies want to be able to know where you are at all times so they can hit you up with an ad/sale/coupon/offer/message when you are at or near certain locations. Mobile devices make this pretty easy to do -- Foursquare makes it even easier. .
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How To Make Foursquare Fun Again

How To Make Foursquare Fun Again | Eingecheckt | Scoop.it

I don't know anything about Foursquare's fundraising plans--but as a user, I certainly hope the company lives to die another day.  Somewhere along the line, the product went from changing the way I interact with the real world around me--running into friends more often, choosing to go to stick to habits to maintain a Mayorship--to aiming its sights on Yelp.

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„Wir haben keine Angst vor Facebooks Graph Search“ - Hausbesuch bei Foursquare

„Wir haben keine Angst vor Facebooks Graph Search“ - Hausbesuch bei Foursquare | Eingecheckt | Scoop.it
Foursquare ein bloßer Check-In-Dienst? „Schon lange nicht mehr.“ Foursquare räumt auf mit dem Image eines netten aber nutzlosen Gamification-Startups. Leider habe man in Deutschland noch nicht ganz verstanden, was Foursquare wirklich ist.
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Location-based services: Where are we going next? QR-Codes and NFC.

Location-based services: Where are we going next? QR-Codes and NFC. | Eingecheckt | Scoop.it

Near Field Communication (NFC), rather than QR codes, is poised to transform location-based services. For reasons to do with usability, QR codes haven’t really taken off, either in higher education or the wider world. 

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Bartenders Get Your Foursquare Dossier

Bartenders Get Your Foursquare Dossier | Eingecheckt | Scoop.it

Foursquare has loads of data on users’ habits, but the information it can share with merchants has been tightly limited. Until now. Under the new priivacy policy set to take effect Jan. 28, far fewer limits are placed on those same merchants. They will be able to see information on more customers, according to an e-mail Foursquare sent to users Dec. 31, being able to see everyone who checked in over an unspecified period longer than the current three hours.

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Case Study: Heineken Uses Foursquare Partnership to Reach Target Demo

Case Study: Heineken Uses Foursquare Partnership to Reach Target Demo | Eingecheckt | Scoop.it
Size matters for Heineken, which is why the global beverage brand took a close look at Foursquare’s 40 million users and 3.6 million check-ins at bars, r
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Foursquare Founder Dennis Crowley on Getting Married, Growing a Business and Foursquare’s North Star

Foursquare Founder Dennis Crowley on Getting Married, Growing a Business and Foursquare’s North Star | Eingecheckt | Scoop.it
The Observer interviews Foursquare CEO Dennis Crowley for the "Founder Stories" series sponsored by Johnnie Walker.
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On Location with Foursquare

On Location with Foursquare | Eingecheckt | Scoop.it

There's a great, deep story by Austin Carr in Fast Company giving a broad overview of where Foursquare is headed, as a product and as a company. Anil Dash was quoted a few times in the piece and t it might make sense to explain the non-obvious parts of his perspective on Foursquare.

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Foursquare findet den optimalen Unternehmens-Standort

Foursquare findet den optimalen Unternehmens-Standort | Eingecheckt | Scoop.it
Mithilfe der Millionen Check-ins mit der Handy-App Foursquare lassen sich aussagekräftige Bewegungsprofile der Nutzer erstellen. Die Analyse dieser Daten gibt Auskunft darüber, wo sich die Gründung von Einzelhandelsunternehmen lohnt.
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Foursquare doesn't have a revenue problem -- it has a user intent problem

Foursquare doesn't have a revenue problem -- it has a user intent problem | Eingecheckt | Scoop.it
Foursquare may be a great app, but it suffers from some fundamental deal-breaking paradoxes.
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More Departures At Foursquare, As Two Moonlighting Designers Leave To Pursue Their Side Project

More Departures At Foursquare, As Two Moonlighting Designers Leave To Pursue Their Side Project | Eingecheckt | Scoop.it

Two engineers recently left Foursquare to turn a side project into the main event, adding to a flow of talent out of the location service.

 

Pierre Valade and Jeremy Le Van have created Sunrise, a calendar they hope will put Apple's built-in one to shame. It's an app that stores your events in the cloud and syncs across multiple calendars and devices. It's received rave reviews from gadget reporters.

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Foursquare für die Tourismusbranche: Ein Interview mit Holger Luedorf von Foursquare

Foursquare für die Tourismusbranche: Ein Interview mit Holger Luedorf von Foursquare | Eingecheckt | Scoop.it

Wir wollen wissen, wie der Anbieter Foursquare die Zukunft des Dienstes im Bereich Tourismus sieht. Holger Luedorf, Vice President und Head of Business Development bei Foursquare, gibt uns in dem folgenden Interview Informationen dazu warum Foursquare für die Tourismusbranche so interessant ist und er erklärt, wie auch andere Destinationen Foursquare für ihre Marketingkampagnen nutzen können:

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The Geosocial Universe 3.0 [INFOGRAPHIC]

The Geosocial Universe 3.0 [INFOGRAPHIC] | Eingecheckt | Scoop.it
In August 2010, JESS3 took one giant step for social with the introduction of The Geosocial Universe infographic. Last year, the map got updated.
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Faking Foursquare: A New App That Does Your Clubbing For You

Faking Foursquare: A New App That Does Your Clubbing For You | Eingecheckt | Scoop.it

"I can finally be who I want you to think I am” is one of the testimonies emblazoned on the website of a new Foursquare app called CouchCachet–and it’s either the beginning of the end or the spark to lead us into the next stage of social networking.

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It Sounds Like Marissa Mayer Is Awfully Interested In Foursquare

It Sounds Like Marissa Mayer Is Awfully Interested In Foursquare | Eingecheckt | Scoop.it

Yahoo CEO Marissa Mayer and Foursquare CEO Dennis Crowley have been friendly for some time. It seems Mayer still thinks highly of Crowley and Foursquare. So highly, she might be eying his company for a potential acquisition.

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Remember, Dennis Crowley Could Have Sold Foursquare For $120 Million

Remember, Dennis Crowley Could Have Sold Foursquare For $120 Million | Eingecheckt | Scoop.it

PrivCo, a research company, claims Foursquare will "fail by the end of 2013" and sell for "less than $50 million.". While that prediction seems like a stretch, Foursquare is clearly in a heap of trouble. What's worse, CEO Dennis Crowley had multiple opportunities to cash-in on the app back when things looked brighter.

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A Dire Prediction For Foursquare, With a Big Asterisk

A Dire Prediction For Foursquare, With a Big Asterisk | Eingecheckt | Scoop.it

Foursquare has long been a company whose cachet among tech scenesters seemed to exceed its traction among ordinary consumers and advertisers. But does that mean it's doomed? ivCo, the data and research firm that specializes in covering private companies, thinks so. In a list of 10 predictions for 2013 sent to clients today, PrivCo forecasts the failure of the location-based social city guide and its acquisition, at a fire-sale price, within the next 12 months.

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