By Mohamed Khairat and Moustafa Amin, EgyptianStreets.com
Talking openly about sex and relationships has long been a strict taboo in Egyptian society. Despite ranking third in the world when it comes to internet searches for the world ‘sex,’ public discussion about sexual health, whether it is in schools, amongst friends or through family, is almost non-existent.
More concerning however has been the vast amount of misinformation online. Recent studies by the Ford Foundation in Egypt show that 86 percent of online Arabic information contains inaccurate information.
Aiming to break this taboo, ‘Love Matters Arabic,’ an innovative multimedia platform engaging young people to talk about love, sex, and relationships, recently celebrated its launch in Cairo. Love Matters Arabic provides users with unambiguous and reliable information on sex and relationships: talking honestly and openly about sex while also considering cultural and religious contexts.
In just two months since its launch, Love Matters Arabic has already started confronting the taboos surrounding sex, and currently attracts more than 50,000 unique visitors per month. From personal stories to informative articles by doctors and researchers, Love Matters Arabic has opened the sphere of discussion to the wider community — and continues to grow rapidly.
To learn more about Love Matters how it has confronted the historic taboos, Egyptian Streets had an exclusive interview with the Coordinator of Love Matters Arabic Abir Sarras and Researcher on Sexual Health Issues for Love Matters Ruth Vandewalle.