Though there is an abundance of health information on the internet, The BootCamp is one of the few sources that will provide you with localised information tailored to you and your specific needs in Egypt.
“The BootCamp started off as a wellness company. The idea is to promote the lifestyle and not just the sport. We did not want to tell people how to exercise without giving them the whole package,” said founder Nabil Rostom.
Rostom founded the company after a radical change in his fitness philosophy. “I was always a trainer and I worked with athletes who had very specific goals. I realised that we needed to tailor everything to individual needs,” he said.
One of the primary services The BootCamp provides is called FUNC. Geared toward people with specific needs like athletes or people with injuries, the service is concerned with conditioning and improving performance towards specific goals and does away with the one-size-fits-all mentality. (Omar El Adl/Daily News Egypt)