Recently, a number of Egypt’s real estate companies, in an attempt to increase sales, stimulate demand and overcome the recent declines in Egypt’s real estate market, have undertaken an innovative advertising campaign to promote investment in housing units for periods of up to five years. These investments would cover the costs energy and electricity for these units via solar panels, provide tenants with free furniture, and extend traditional payment deadlines by several years.
Investors stated that the success of these projects would depend on a number of factors, particularly increases in demand, which would help give the market back its strength.
The new campaigns came as attempts by a number of real estate companies to address problems related to funding, a fact which is largely the result of a decline in the number of sales seen recently throughout the market.
Hamada Ismail and Ahmed Samir / Daily news Egypt