Population Council Unveils Media Strategy For Empowering Egyptian Family | Égypt-actus | Scoop.it

Egypt's National Population Council (NPC) has launched a media strategy for its 'Empowering the Egyptian Family' programme with the aim of utilising the media to change perceptions about poverty and its effect on local social issues.

"Media rhetoric addressing social values must be put into an Egyptian cultural context so as to effectively help treat our societal problems," Vivian Fouad, media coordinator of the NPC's family empowerment programme, told reporters and civil society representatives at a Tuesday press conference.

For example, she added, "Calls for respecting 'the other' should be more specific; they should provide a definition of what 'the other' represents.


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