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Égypt-actus
Égypt-actus
revue de presse sur l'actualité culturelle, archéologique, politique et sociale de l'Égypte
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La télé-réalité espère sauver un artisanat qui se meurt en Egypte.

La télé-réalité espère sauver un artisanat qui se meurt en Egypte. | Égypt-actus | Scoop.it
Al Nahar’s El Mashrou3 grants Asmaa Hassan EGP 15,000 to support hand decoration

 

Asmaa Hassan never expected that her hobby would be transformed into a start-up project. She grew up in one of the local Egyptian neighbourhoods famous for craftwork. She was always interested in antiques and old items. Her hobby then became a project to revive old heritage and prevent it from extinction.
Hassan is one of the contestants on the reality TV show El Mashrou3, currently being aired on Al Nahar. Her project aims to export Egyptian craftwork to other countries around the world. This is especially important since each Egyptian governorate is known for a certain craft that expresses its heritage. However, Hassan feels that technological evolution has prevented young people from being interested in learning those crafts and taking them up as careers, which could lead to their disappearance from the Egyptian culture. Her project, which is called “Hand Decoration”, aims to reverse this phenomenon.
Hassan started her project two years ago by acting as the middle man between craftspeople and various internal design companies. She focused on craftspeople in the areas of pottery and copper. She helps them display their products in different sectors by participating in exhibitions held at many governorates across the country.

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"Oum El Dounia" à Paris

"Oum El Dounia" à Paris | Égypt-actus | Scoop.it
Egypt-actus's insight:

5 février, à 12:00 – 16 février, à 12:00

Exposition d'artisanat traditionnel et créatif d'Egypte
Centre Culturel d'Egypte à Paris

111 boulevard Saint-Michel, 75005 Paris


Du lundi au jeudi de 13h à 19h
Le vendredi de 15h à 19h
Le samedi de 10h à 13h

 

Depuis 2004, Oum El Dounia fait découvrir l’artisanat et la culture égyptienne dans un lieu unique, plein de couleurs et de charme, en plein centre du Caire, en bordure de la place Tahrir.
Sa boutique est devenue une vitrine de renom pour les artisans de toutes les régions d’Egypte.
Dans ce même espace, la librairie Oum El Dounia, spécialisée sur le monde arabe, participe à faire découvrir l’Egypte différemment.
En 2009, Oum El Dounia inaugure sa seconde boutique-librairie au Caire dans le quartier de Maadi.

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Designing Her Dreams

Designing Her Dreams | Égypt-actus | Scoop.it

Dina Maghawry knows all too well what it’s like struggling along a career path. After  graduating from the American University in Cairo with a major in journalism and taking on a job as a fashion editor at Enigma — a position she held for four years — she realized that not only was she in the wrong field, but that she wanted to be her own boss.

 

Today Maghawry is one of the fastest-growing jewelry designers in the country, a shrewd and ambitious businesswoman in an increasingly competitive industry.

 

In 2002, Maghawry spent a year taking goldsmithing classes with a Jordanian instructor. Shortly after, she started putting her newly acquired skills to the test by designing her own jewelry and selling it to friends and family. Despite the fact she only used the primitive form of beading and wiring, her creations were surprisingly successful.

 

Maghawry knew that this was her ‘thing’ and by 2003, she had quit her job and was focusing solely on her new-found passion: jewelry making.

 

Encouraged by her continuing success and rapidly growing love for the art, Maghawry broke the news to her parents that she was giving up her conventional, stable and well-paying job permanently to take on jewelry designing full time.

 

“When I first told my parents about my decision, they were very worried and actually disapproved of this career shift,” she says. “I spent the first four years trying to prove to them that I was serious about what I was doing. I had to be very stubborn and strong to make it this far.” (Egypt today)


More : http://www.egypttoday.com/article/artId:1078/Designing-Her-Dreams/secId:4/catId:35

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