How Social Media is Used for Marketing
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Rescooped by Brianne Mellon from Quirky wine & spirit articles from VINGLISH
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Social Media Explained with Wine

Social Media Explained with Wine | How Social Media is Used for Marketing | Scoop.it

#social media explained thru' #wine...

 


Via VINGLISH - One stop shop for language services & training for the wine & spirit, food and travel industries
Brianne Mellon's insight:

Shows how you would explain wine differently through all social media sites. Very interesting and useful for first-time users! This could be especially helpful for older, non tech-savy people or someone who works for a company but is not familiar with marketing techniques. 

 

I also think this is important to keep in mind when running a marketing campaign. It shows the best way to explain your product and which ways of communicating are better than others. 

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Richard Crosby's curator insight, May 13, 2014 8:22 PM

I feel there is no better example of social media explained through a image than this one here.

 

If you still dont understand how social media could be effective after seeing this image than I dont know what could help you. It gives an example of every social media and how to use it with wine as an example, each image is a great example of how to create awareness.

kaitlin lelievre's curator insight, May 13, 2014 9:13 PM

socail media explained with one common example anyone could understand. And also can show how intergrating different media to add or support a corporate message is easy

Michele Zanandrea's curator insight, June 19, 2014 4:35 AM

:-D

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The ultimate guide to marketing your brand on every social media channel - PRWeek

The ultimate guide to marketing your brand on every social media channel - PRWeek | How Social Media is Used for Marketing | Scoop.it
Business 2 Community The ultimate guide to marketing your brand on every social media channel PRWeek PRWeek sister brand The Hub provides an in-depth guide for marketers on how to use all the features available to them on every major social media...

Via Ray Beauchamp
Brianne Mellon's insight:

Useful guide to help you market your brand on every social media channel by offering research data, content tips, advertising tools and more. I starred this post because it was the most interesting article that I read and I felt it related most to my topic. I like the author's style of writing and also how information it was. 

 

Full article :

http://www.thehubcomms.com/how-to-market-your-brand-on-every-social-media-channel/article/343604/

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Rescooped by Brianne Mellon from MarketingHits
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How To Build A Social Media Marketing Funnel [INFOGRAPHIC]

How To Build A Social Media Marketing Funnel [INFOGRAPHIC] | How Social Media is Used for Marketing | Scoop.it
How can you use social media to boost your brand?

Via Brian Yanish - MarketingHits.com
Brianne Mellon's insight:

How to use social media to boost your brand. Good visuals! This post really speaks for itself. 

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EZSelect's curator insight, May 7, 2014 2:34 PM

Very good layout showing who's using which social media channels.

Luis Cano's curator insight, May 25, 2014 6:35 PM

Social media marketing funnel...

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37 Posts on Social Media Marketing Strategies - Kaiserthesage

37 Posts on Social Media Marketing Strategies - Kaiserthesage | How Social Media is Used for Marketing | Scoop.it
SEO and Social Media has certainly grown together, in which both practices are able to benefit businesses worldwide to be more visible to their target audience by simply applying and merging these two marketing strategies into a single powerful...
Brianne Mellon's insight:

A variety (37 to be exact) of links which include techniques and strategies to boost a site/brand’s social media marketing campaign. Each strategy opens a new link where an article can be found for more in-depth information.

 

Marketing strategies I thought were more useful:

- How to scale content marketing

- How to build brand signals

- Using images for social media marketing

- Online brand development

 

There are 37 recommended strategies total and really all of them are very helpful! Any business could read these articles and use it as an asset to their marketing department. 

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I Have $1000 For Marketing - What Do I Do? - Forbes

I Have $1000 For Marketing - What Do I Do? - Forbes | How Social Media is Used for Marketing | Scoop.it
I Have $1000 For Marketing - What Do I Do?
Forbes
Is today your lucky day or what? You've just come across $1,000 to put towards marketing. And, we don't need to tell you how big of a deal that is.
Brianne Mellon's insight:

This article helps give ideas if someone (or a business) were to be given $1,000 towards marketing. Key suggestions include: put together a plan, make use of free resources and learn your audience. 

 

The author gives a detailed description for each option he think would be most ideal. He stresses the importance of content and how there are all sorts of different content and the cost will vary depending on the type of content that you’ll need to reach your audience. Along with some other suggestions, he finds the best way to stretch out the $1,000 into making not right decisions, but smart ones. 

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Facebook Still Reigns Supreme Among Young Adults

Facebook Still Reigns Supreme Among Young Adults | How Social Media is Used for Marketing | Scoop.it
A recent poll from Harvard’s Institute of Politics suggests that Facebook's reach is highest among young adults.
Brianne Mellon's insight:

Recent studies have claimed, young adults are still as active as ever on Facebook. The % of 18-29 year-olds users on Facebook is still double that of other social media sites such as Twitter and Instagram. These statistics can strongly help businesses with their marketing efforts. 

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Rescooped by Brianne Mellon from Quirky wine & spirit articles from VINGLISH
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Social Media Explained with Wine

Social Media Explained with Wine | How Social Media is Used for Marketing | Scoop.it

#social media explained thru' #wine...

 


Via VINGLISH - One stop shop for language services & training for the wine & spirit, food and travel industries
Brianne Mellon's insight:

Shows how you would explain wine differently through all social media sites. Very interesting and useful for first-time users! This could be especially helpful for older, non tech-savy people or someone who works for a company but is not familiar with marketing techniques. 

 

I also think this is important to keep in mind when running a marketing campaign. It shows the best way to explain your product and which ways of communicating are better than others. 

more...
Richard Crosby's curator insight, May 13, 2014 8:22 PM

I feel there is no better example of social media explained through a image than this one here.

 

If you still dont understand how social media could be effective after seeing this image than I dont know what could help you. It gives an example of every social media and how to use it with wine as an example, each image is a great example of how to create awareness.

kaitlin lelievre's curator insight, May 13, 2014 9:13 PM

socail media explained with one common example anyone could understand. And also can show how intergrating different media to add or support a corporate message is easy

Michele Zanandrea's curator insight, June 19, 2014 4:35 AM

:-D

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The Future of Social Media Marketing w/ Gary Vaynerchuk

C'mon over to http://www.marieforleo.com/2013/11/social-media-marketing/ where the main discussion happens after the episode! Social media marketing is fast ...
Brianne Mellon's insight:

Gary Vaynerchuk, one of the leading experts in social media and also a successful entrepreneur, explains how his business was able to become so successful in a world with so many different social media sites. He uses the 'boxing' metaphor for the title of his new book to paint a picture of what social media is really like. 

 

The video is about 30 minutes long but very informative! He gives great business and marketing advice for someone trying to make it today with all types of distractions. 

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16 Resources to Generate Leads With Social Media

16 Resources to Generate Leads With Social Media | How Social Media is Used for Marketing | Scoop.it
Do you want to get more business through social media? Are you looking for new ways to generate leads? As marketers and business owners, you’re constantly looking for potential customers.

Via Frank J. Kenny
Brianne Mellon's insight:

How to gain more leads and get more business through the resources of Facebook, Twitter, LinkedIn, Video, Instagram and Pinterest. 

 

The first illustration stresses the importance of brand awareness showing that it totals 78% of organizational goals for marketing content. The author focuses on using resources from Facebook, Twitter, LinkedIn, Instagram and Pinterest. For each one he explains how to capture leads through these sites, how to set up a page for lead generation and new ways to get more business. This article was very informative, especially for a business that already has their own profile. 

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How To Use Pinterest For Social Media Marketing

How To Use Pinterest For Social Media Marketing | How Social Media is Used for Marketing | Scoop.it

Pinterest is now at the top of social media marketing. When using Pinterest for social media marketing, remember tips like: don't just promote yourself, comment and like things, use infographics, and images on Pinterest link back to the original source. 

 

Use this information when determining how Pinterest might fit best with your companies social media marketing plan.


Via Bailey Bounds
Brianne Mellon's insight:

Tips for having a successful, well-branded Pinterest page. 

 

What I took away from this article: 

- Pinterest is all visual, so make sure you have attention grabbing pictures

- Don't just post about your offers and promotions

- You should connect your Pinterest with other Facebook and Twitter accounts

- Pinterst links are followable, so make sure your website is ready to go

- Pinterest users skew towards females 

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How Facebook Could Take the Air Out of the NewFronts - Wall Street Journal (blog)

How Facebook Could Take the Air Out of the NewFronts - Wall Street Journal (blog) | How Social Media is Used for Marketing | Scoop.it
How Facebook Could Take the Air Out of the NewFronts
Wall Street Journal (blog)
Facebook isn't in the business of producing or licensing content, like most of the companies presenting at the NewFronts.
Brianne Mellon's insight:

Facebook is about to roll out auto-play video ads that can run across the site or targeted to specific demographics. The author explains how Facebook has a different route into video advertising and one that Web video sales execs at other outlets admit has them worried. Another (attractive) statistic that this article shows is how Facebook is able to reach 1.2 billion, which means they can deliver to any demographic. This could make a huge difference for marketers! 

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Website Marketing Techniques And Ideas To Help You Succeed Online - Joseph Montes

Website Marketing Techniques And Ideas To Help You Succeed Online - Joseph Montes | How Social Media is Used for Marketing | Scoop.it
Website Marketing Techniques And Ideas To Help You Succeed Online - When done correctly, Internet marketing can be a huge money making success that attracts

Via Joseph Montes
Brianne Mellon's insight:

Tips for online marketing. Small steps to take that make a huge difference! The author explains that a lot of the time we don't sit and take the time to brand ourselves online. In todays day in age all it takes is for someone to not like our profile and then it's on the the next candidate. He believes it takes hard work and clear thinking with regards to your approach on marketing, and I agree with this. This article would be especially helpful to college students and/or graduates applying for jobs. 

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Joseph Montes's curator insight, February 22, 2014 5:39 PM
Website Marketing Techniques And Ideas To Help You Succeed Online

 

When done correctly, Internet marketing can be a huge money making success that attracts many new customers. You can quickly gain new customers. The following tips will show you how to get the most from your Internet promotion efforts.

 

You need to have a list of customers and addresses. Have a subscription page on your site, or ask people for their email addresses when they buy something. This information can be used to solicit customer feedback or contact customers with sales and special offers.

 

Make sure any tags on your web site are directly associated with its core content. The title of your website can determine how your customers perceive your business’s website. Misinformation or confusing information will cause readers to leave your website.

Keeping an eye on your competition is an important part of online marketing. It doesn’t matter the niche you choose to work in, there will always be some sort of competition.

 

- See more at: http://workwithmontes.com/website-marketing-techniques-ideas-help-succeed-online/#sthash.Sc2LYjbU.dpuf

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32% will share customer service experiences via social media and blogs

32% will share customer service experiences via social media and blogs | How Social Media is Used for Marketing | Scoop.it

Almost a third (32 per cent) are sharing their customer service experiences – both good and bad – online through social media and blogs, new research has found.


Via Pretium Solutions
Brianne Mellon's insight:

Excellent statistics! Very useful for businesses/marketers and informative. This was my second favorite posting in my thread. Graphs and illustrations like these make it easy to understand who/what/where/when we should be marketing. 

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Colin Taylor TRG's curator insight, May 6, 2014 7:29 AM

Delivering poor #custserv is like playing Russian Roulette, you are just waiting for the customer who is well connected on social networks to get poor service and decide to share. Then reputation, brand value, sales and revenues will all decline.

Yvonne A Jones's curator insight, May 6, 2014 11:06 AM

Customer feedback is essential, and businesses, especially small businesses, want to encourage customers to speak with them and give them their feedback.  However, customers and clients must feel that their opinions matter and they will get results if they express their opinion. 

 

Relationship Marketing is key to maintaining open communication and dialogue between the business and its customers.  If customers know that they are a valued part of the business and they are listened to, they will be more ready to give feedback to the business rather than posting it on social media and voicing their discontent on those platforms and elsewhere, including  blogs.

 

Darius Douglass's curator insight, May 10, 2014 7:32 PM

Customer service  is the most important relationship between consumer and business.  Social Media provides a balanced medium as the consumer and business share equal footing.  This is why net neutrality is such a hot button issue. 

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Setting up a Facebook Advertising campaign

Today we talk about how to use Facebook for Paid Advertising, how it works (As of May 6, 2014), and why you might choose to use it. We demonstrate how to create a campaign and what settings...
Brianne Mellon's insight:

Long, but very informative, video on how to use Facebook for paid advertising. Gives examples of a campaign and why it would be beneficial for companies to use this. 

 

You can skip through some parts as he goes through illustrations, but for the most part his examples are real world cases that can be extremely helpful for future campaigns. 

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What Happens When You Break Up With Facebook: Nothing - Fast Company

What Happens When You Break Up With Facebook: Nothing - Fast Company | How Social Media is Used for Marketing | Scoop.it
Fast Company What Happens When You Break Up With Facebook: Nothing Fast Company Here's your contradictory marketing idea for the day: One month after deleting its Facebook page, food delivery app Eat24 is on the rebound--with more downloads and...
Brianne Mellon's insight:

Example of a company who used Facebook to market to their consumers and eventually deleted their profile. They found there was more response after deleting their Facebook and using other forms of Marketing. 

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Why Amazon wants you to use Twitter hashtags to shop - CNET

Why Amazon wants you to use Twitter hashtags to shop - CNET | How Social Media is Used for Marketing | Scoop.it
Metro Why Amazon wants you to use Twitter hashtags to shop CNET The company's new hashtag #AmazonCart (and #ShoppingBasket in the UK), rolled out Monday, is designed to make it easy to add items to your shopping cart without leaving your Twitter...
Brianne Mellon's insight:

Through its new #AmazonCart feature, the e-commerce company can use the mobile heft of Twitter to draw in smartphone shoppers and, ultimately, change the way we buy things.

 
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How to use Social Media in new and interesting ways

How to use Social Media in new and interesting ways | How Social Media is Used for Marketing | Scoop.it
Advanced Social Media Techniques

Via Abd Torah
Brianne Mellon's insight:

Good social media techniques to help create brand awareness and build brand recognition. This helps take your profile to the next step after you have accumulated followers in new and interesting ways. 

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Abd Torah's curator insight, April 3, 2014 9:30 PM
How to use Social Media in new and interesting ways 
Abd Torah's comment, April 5, 2014 9:49 PM
TRhank you who shared my scoop
the360man's curator insight, May 28, 2014 12:46 AM

A must read article: Great and useful tips.

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Millennials: How to Engage Tech Site Visitors [infographic]

Millennials: How to Engage Tech Site Visitors [infographic] | How Social Media is Used for Marketing | Scoop.it
They can be a tricky bunch so just remember to stay up-to-date you'll get their business.

Via Richard Meyer
Brianne Mellon's insight:

The best way to get the business of a millennial is to capitalize on social media, use direct and honest data and opinions. They can be a tricky bunch so just remember to stay up-to-date you’ll get their business.

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The Marketer's Guide to Pinterest [INFOGRAPHIC]

The Marketer's Guide to Pinterest [INFOGRAPHIC] | How Social Media is Used for Marketing | Scoop.it

Pinterest drives referral traffic: "according to Shareholic, based on data from their 200,000 member pulishers, Pinterest drives more referral traffic than Google +, LinkedIn, and YouTube combined. Marketers can get up to speed on the latest Pinterst tips and tricks with this infographic.


Via Bailey Bounds
Brianne Mellon's insight:

The latest pinning tips and tricks for marketers as Pinterest is driving more traffic than other social media sites. 

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How top firms use LinkedIn to hire - HITC

How top firms use LinkedIn to hire - HITC | How Social Media is Used for Marketing | Scoop.it
How top firms use LinkedIn to hire
HITC
There are 277 million users on LinkedIn, according to the company's latest results, and many of them — though not all — are probably competing for the same jobs.
Brianne Mellon's insight:

Tips for making your LinkedIn profile stand out from others.

 

Another interesting article posted was "How Job Recruiters Screen You on LinkedIn" :

http://www.marketwatch.com/story/how-recruiters-screen-you-on-linkedin-2014-05-02

 

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How Marketers Use Twitter - Heidi Cohen

How Marketers Use Twitter - Heidi Cohen | How Social Media is Used for Marketing | Scoop.it

Want to reach marketing decision makers on Twitter? Then check out Leadtail and NetBase’s analysis “How Digital Marketers Engage on Twitter” based on the Twitter activity of 515 North American brand, corporate, and agency digital marketers between between April 1st and June 30th, 2013....


Via Jeff Domansky
Brianne Mellon's insight:

2013 Twitter research includes charts and top media/marketing sources on Twitter. Social media users are finding ways to maximize content distribution. 

 

What I took away from this article:

- Roughly four out five marketers tweet using the Twitter website or tweet buttons

- 80% of the content shared on Twitter by marketers is media; 45% is mainstream media and 35% is industry specific media

 

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Jeff Domansky's curator insight, August 25, 2013 4:29 PM

Want to understand & reach marketers on Twitter? Here's what they're doing, using and sharing...

Ali Anani's curator insight, August 26, 2013 6:12 AM

twitter is finding diversified applications

Benjamin Ivarsson's curator insight, March 28, 2014 12:55 PM

Statistics were never my strong point, but these graphs sure makes an impact.