Effective writing
11 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Stephanie Dedhar
Scoop.it!

Five Ways To Prevent Bad Microcopy | Smashing UX Design

Five Ways To Prevent Bad Microcopy | Smashing UX Design | Effective writing | Scoop.it
This article talks about five ways to make sure your website’s microcopy doesn’t end up sinking your UX.
Stephanie Dedhar's insight:

Microcopy isn't a word I'd come across before but I really appreciate the advice in this article. I can see that good microcopy will make a real difference to overall user experience, and bad microcopy has the power to undermine it. I especially like point 4, about 'branding moments' and the right or wrong times to use them. 

more...
No comment yet.
Scooped by Stephanie Dedhar
Scoop.it!

Is this article too long or too short? Why newspapers are writing the wrong articles for the web

Is this article too long or too short? Why newspapers are writing the wrong articles for the web | Effective writing | Scoop.it
Are the stories newspapers still write fundamentally ill-suited for the web?
Stephanie Dedhar's insight:

Interesting piece on the ideal length for online articles - particularly focused on news reporting but useful for any online copywriters. 

more...
No comment yet.
Scooped by Stephanie Dedhar
Scoop.it!

Please don’t go | The Writer

Please don’t go | The Writer | Effective writing | Scoop.it
The Writer is a writing and brand language consultancy. We do writing, training, naming and tone of voice.
Stephanie Dedhar's insight:

A great example of the power of language and its impact on our customers/colleagues/users.

more...
No comment yet.
Scooped by Stephanie Dedhar
Scoop.it!

Eight Simple Tips for Editing Your Own Work - Write to Done

Eight Simple Tips for Editing Your Own Work - Write to Done | Effective writing | Scoop.it
Stephanie Dedhar's insight:

If you really have to edit or proof-read your own work, follow these tips to help you do it effectively.

more...
No comment yet.
Scooped by Stephanie Dedhar
Scoop.it!

Integrated Learnings: eLearning: George Orwell's Advice for Writing eLearning Content

Integrated Learnings: eLearning: George Orwell's Advice for Writing eLearning Content | Effective writing | Scoop.it
Stephanie Dedhar's insight:

This advice from George Orwell has been repurposed in the context of elearning design, but applies equally well to all kinds of writing.

more...
No comment yet.
Scooped by Stephanie Dedhar
Scoop.it!

e-Book: The New Rules of Writing for the Web | Pélissier Communications: Communication Skills Training

e-Book: The New Rules of Writing for the Web | Pélissier Communications: Communication Skills Training | Effective writing | Scoop.it
Free e-Book on The New Rules of Writing for the Web for copywriters and anyone who writes website content.
Stephanie Dedhar's insight:

We read differently on digital devices, which means we need to write differently too for digital content. This free ebook sets out some useful guidelines.

more...
No comment yet.
Scooped by Stephanie Dedhar
Scoop.it!

WORDCOUNT / Tracking the Way We Use Language /

WORDCOUNT. An interactive presentation of the 86,800 most common words in the English language. By Jonathan J. Harris / Number27
Stephanie Dedhar's insight:

This tool lets you see how common or uncommon a particular word is. If you're tempted to use jargon or fancy language, it could be worth taking a few moments to see how it ranks and how this might affect how easy your message is to understand. 

more...
No comment yet.
Scooped by Stephanie Dedhar
Scoop.it!

25 ways to tighten your writing

25 ways to tighten your writing | Effective writing | Scoop.it
Here are editing tips every writer can use to de-gunk copy, essays, even emails.
Stephanie Dedhar's insight:

I love a lot of this advice. Points 3, 19, 22 and 24 are personal favourites but there's lots of good advice here for stronger writing.

more...
No comment yet.
Scooped by Stephanie Dedhar
Scoop.it!

10 words to cut from your writing

10 words to cut from your writing | Effective writing | Scoop.it
Want to improve your content? Chop these words—mercilessly.
Stephanie Dedhar's insight:

We often talk about writing the way you speak, and in many ways that's a good thing - but I like that this article points out some things that are common in speech but can make your writing less effective. 

more...
No comment yet.
Scooped by Stephanie Dedhar
Scoop.it!

amazing-facts-about-writing-and-the-brain-640x2255.jpg (640x2255 pixels)

amazing-facts-about-writing-and-the-brain-640x2255.jpg (640x2255 pixels) | Effective writing | Scoop.it
Stephanie Dedhar's insight:

This infoposter picks out some interesting facts about writing and the brain, but - more interestingly - explains why storytelling is more effective than stating facts and relying on cliches. I also like the bit at the bottom, which shares a bit about reading as well as writing.

more...
No comment yet.
Scooped by Stephanie Dedhar
Scoop.it!

Letters of Note: C. S. Lewis on Writing

Letters of Note: C. S. Lewis on Writing | Effective writing | Scoop.it
Fascinating letters. Interesting correspondence.
Stephanie Dedhar's insight:

A beautiful letter from C.S. Lewis to a young fan, which also includes practical, valuable writing advice.

more...
No comment yet.
Scooped by Stephanie Dedhar
Scoop.it!

Do You Make These 7 Mistakes When You Write?

Do You Make These 7 Mistakes When <br />You Write? | Effective writing | Scoop.it
It's time once again to review those nasty errors that damage our credibility when we write. Not normally a fun task, but absolutely necessary. I promise to
Stephanie Dedhar's insight:

Simple and clear explanations of seven really common mistakes, and how to avoid them in your own writing. 

more...
No comment yet.
Scooped by Stephanie Dedhar
Scoop.it!

WordCounter

Wordcounter words count counting
most frequent common find keywords summarize
Stephanie Dedhar's insight:

Another tool for identifying the most frequently used words in a piece of writing. Useful for seeing which words you might be overusing, for summarising the key words and messages in a document, or for seeing which words come up most often in feedback (for example). 

more...
No comment yet.
Scooped by Stephanie Dedhar
Scoop.it!

Railspeak should be terminated

Railspeak should be terminated | Effective writing | Scoop.it
David Marsh: Train and station announcements offer a relentless barrage of drivel in a language all of their own
Stephanie Dedhar's insight:

A fun article with a serious point about the ineffectiveness of 'official' language like that used on trains and at railway stations.

more...
No comment yet.