As a social platform, LinkedIn takes it lumps. There is the perception that it is a business job site, corporate networking site, not as good for business development as other platforms, and so on. But, ignoring LinkedIn in your small business marketing strategy is folly.
It's tough to tell what's real and what’s myth today when it comes to SEO best practices. So we asked the SEO community to bring us up to date on the current state of link building, content marketing, social media and more.
If you are wondering if negative SEO has happened to your site, there are two simple ways to determine this:
If you have a notice in Google Webmaster Tools for either malware notification or unnatural link building, there is a good chance negative SEO has taken place (assuming you didn’t do any unnatural SEO to your own site). If your analytics data is reporting a huge drop in search traffic, there is a good chance some negative SEO happened (assuming you didn’t do anything to break Google’s webmaster guidelines).
We are being asked by a number of clients to help them push negative links off the first couple of pages of Google so it's a real threat and one you should take seriously. Ask us for advice if you are not sure your site is affected and we can do some quick checks for you.
Neil Patel is going to share with us 11 strategies from his bag of tricks. Some of these tricks will be easy to implement while others will be time-consuming, but if you take the time to implement a handful of them, your search engine traffic will increase.
Taking portrait photographs is a lot of fun – if you know what you’re doing. While you may get lucky if you don’t have the skills, it’s a great idea to learn and practice portrait photography so that you can get better.
Designers’ biggest problems come from confusing work and passion. I am one of the worst offenders: Not billing for time worked; Writing-off massive parts…
Simon Steed's insight:
Good advice here - applies to designers and developers, in fact anyone in the creative arena that sells their skills and services - dont let the clients dictate to you, they pay what the job is worth and everyone is happy.
"The key to getting more search traffic isn’t just about building more links or adding more content. It is also about understanding Google’s algorithm. And if you want to take it a level deeper, it really comes down to understanding people since Google’s goal is always to do what’s best for its users".
To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.
What this means for website owners is they can no longer count on writing content about a subject, optimizing it and going to work on links to the page. Sure, that stuff will always play a role, but there are other significant factors at play today.
Recently, Search Metrics released a white paper on their findings for Google’s SEO Ranking Factors in 2013. It displays the correlation between particular metrics such as ‘Facebook Likes’ and ‘Backlinks’ and the rank ability of a page within Google.
Also available in the 70 page document are comparisons with 2012’s data, where that data is available. Not to many marketers surprise, a lot has changed. According to Search Metrics, it’s time to get social! In this article I graze upon some of the most important areas as well as my thoughts on what Google is playing it – for better and worse.
The data from search metrics is based on research and is not 100% factual. Nor are my opinions factual, but rather opinions and statements based on what I believe to be happening.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.