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How to Run a Usability Test with Users Who Are on Your Site Right Now

Traditionally, for a usability study, representative users are recruited and scheduled in advance. Recruiting representative users is difficult and expensive for a B2B site with a narrowly targeted audience. Also, since I was specifically interested in the content on the website, I wanted to ensure engagement. To do this, I opted for recruiting people who were using our website and running a test with them right then and there, during their visit to the site–that is, run a live-intercept study. This ensured that they were: 1) interested in the information on our website, and 2) actual users of our website.

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Designing Features Using Job Stories - Inside Intercom

Designing Features Using Job Stories - Inside Intercom | Effective UX Design | Scoop.it
The philosophy of focusing on causality, anxieties, and motivations is called Jobs To Be Done, and a granular way to bring this concept into a product is to use Job Stories to design features, UI, and UX.
Terry Patterson's insight:

Although user stories still have their place to unveil motivations and desired outcomes, there is also a place to explore the specificity of place and time (context/situation). Again, this is very common space to step into when designing and that can be unveiled through careful observation and/or crafted interviewing techniques. 

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UX Without User Research Is Not UX

UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process.
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Empathy In Creativity and Design Thinking

Empathy In Creativity and Design Thinking | Effective UX Design | Scoop.it

A look at how empathy is needed in all domains these days, especially for business innovation and design thinking.


Via Fred Zimny, Michael Allenberg
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Michael Allenberg's curator insight, July 28, 5:29 AM

Empathy leads to a deeper understanding of the #HumanTechsperience

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5 Tips to Design Better Wearable Technologies » Paul Olyslager

5 Tips to Design Better Wearable Technologies » Paul Olyslager | Effective UX Design | Scoop.it
Many say that wearable technologies are the future, but if you take a look around you'll discover that these technologies are actually the present.

Via Alexis Brantes, Michael Allenberg
Terry Patterson's insight:

Just today I got into a discussion that designing for digital wearables must certainly be the next frontier in the user experience design space. In my view, it is all about context - giving the user what they need with a  just-in-time approach. 

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The Z-Axis: Designing for the Future

The Z-Axis: Designing for the Future | Effective UX Design | Scoop.it
For years we’ve seen the web as a two-dimensional space filled with pages that sit side by side on a flat, infinite plane. But as the devices we design for take on an increasingly diverse array of shapes and sizes, we must embrace new ways of designing up and down. Designing on the z-axis means incorporating three-dimensional physics into our interface designs. Wren Lanier explains how, by using the z-axis to place interface elements above or below one another, we can create better design systems that are more flexible and intuitive to use—and create new patterns that point the way to future interactions.
Terry Patterson's insight:

"Creating new patterns" with the z-axis as this article describes might be one of the most interesting things to test these days. 

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Why I'm Sick Of Calling Myself a UX Designer

A talk reflecting on the negative effective of the poorly chosen titles in the field of User Experience Design.
Terry Patterson's insight:

I felt justified finally after coming across Lis' slide deck. For my career I decided to stop calling myself a "designer" a while ago. Yes, I design and I enjoy it. I seek ways to solve problems through design and use design thinking to do so;  but what I really do is enable an experience that leads to tangible objectives through a design. I see myself as a strategist who looks for ways to enable great experiences through digital products. I take into consideration everything from content to presentation and ultimately and most importantly to outcome for users and for publishers. A strategist looks at the entire flow of production, presentation and outcomes and makes it concrete and real.  

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Choosing the Right Metrics for User Experience

Choosing the Right Metrics for User Experience | Effective UX Design | Scoop.it

Metrics are the signals that show whether your UX strategy is working. Using metrics is key to tracking changes over time….


Via Mario K. Sakata
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Design Principles for Wireframing

Design Principles for Wireframing | Effective UX Design | Scoop.it
So what does it take to design a successful digital product or service? Is it the brand, the chosen platform, the functionality, the choice of colors, or some
Terry Patterson's insight:

Wireframes are artifacts that helps us think through an interface design. Sometimes they get omitted from the process because they are not needed (simple projects), and sometimes they are of great value (complex projects). Either way, we are challenged to produce a great model of comprehensive design communication and with that comes the responsibility to great wireframing. This article attempts to give you a bit of guidance with that. 

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8 Tips From Apple's Official Guide To App Design

8 Tips From Apple's Official Guide To App Design | Effective UX Design | Scoop.it
The book is 245 pages long, and free as an iBook now.
Terry Patterson's insight:

Many people agree that Apple has nailed some very distinctive user experience A++.  So why not reviewing what they have published as a guide for good design?  If you want the web copy, you can find it at: https://developer.apple.com/library/ios/documentation/userexperience/conceptual/MobileHIG/index.html

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The Role of User Experience in the Product Development Process :: UXmatters

The Role of User Experience in the Product Development Process :: UXmatters | Effective UX Design | Scoop.it

As someone who has worked in the field of user experience for decades, received training on half a dozen development methodologies, and completed over 150 agile projects, one thing that I am quite confused about these days is the term waterfall. In pre-agile times, I never worked in any organization that claimed they were doing waterfall development. If I did hear terms like “toss it over the wall”—and they were as derisive back then as they are now. Product development—at least for products that anyone expects to be successful—has always been iterative, incremental, and collaborative. 

Terry Patterson's insight:

I also remember always validating, but I feel that we were more restricted before with specific workflow methodology that we had to use, especially when I had to work on software projects that were pretty set and carefully "planned".  

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How to Define Context for Product Designers

How to Define Context for Product Designers | Effective UX Design | Scoop.it
Context is a revolution in the way we design mobile products. You may not see it yet, but trust me, it’s coming.
Terry Patterson's insight:

The context story layer is something we think about quite a bit, but not necessarily document. There are also multiple context stories. Research diary studies might have the answers to reveal those and put you in the right track. 

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Make user research work for you - 7 expert tips | Web design | Creative Bloq

Make user research work for you - 7 expert tips | Web design | Creative Bloq | Effective UX Design | Scoop.it
If you want to design innovative and engaging interfaces, it's critical to understand how people behave; for example, how they order something, access specific information or look for help. So, in order to uncover key insights into the way people act when using a specific product or service, we use ethnographic research techniques.
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Why UX Designers Need to Think like Architects | UX Magazine

The connections between architectural and experience design are undeniable, the thought processes nearly indistinguishable from one another. When we explore other, older design disciplines, their evolution may begin to guide ours, and we may begin to truly innovate.

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The Who, What, Where & When Of Mobile App Testing

The Who, What, Where & When Of Mobile App Testing | Effective UX Design | Scoop.it
Building a successful app is no easy task, there are so many things to take care of. From a product development perspective one thing is key: one must test, test and test. The questions are who to test, what to test, where to test and when to test.
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UX Spectrum — Medium

UX Spectrum — Medium | Effective UX Design | Scoop.it

Our Diversity is Our Strength" - We visualize, create and articulate to solve problems, but not before we carefully observe and measure. We love what we do because we truly believe that what we produce will make a difference and help others do what they need to do, and enjoy it at the same time. 

Terry Patterson's insight:

I wrote this article because as an interdisciplinary field, UX is misunderstood, and so are the strengths and weaknesses of UX professionals. However, we lean on each other, learn from each other; and most importantly, solve problems together.  

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How to Use Persona Empathy Mapping | UX Magazine

How to Use Persona Empathy Mapping | UX Magazine | Effective UX Design | Scoop.it

Empathy: it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick “Empathy Filter” that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth. There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. At Cooper, we call it Persona Empathy Mapping.

Terry Patterson's insight:

Yet another way to find out details about users in a very creative and practical way. The empathy mapping workshop from Cooper reminds us how important it is to consider "context" in our design work. This is an activity that may cost a bit of time and effort, but when it is well done, it delivers great insight for any design team. 

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malek's curator insight, July 21, 4:13 AM

An excellent example of the how to use design thinking in producing this highly informative empathy map.

Juwaeriah Abdussamad's curator insight, July 22, 10:22 AM

A great way to break into mental models!

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We’re Living in an Experience Economy, Design Accordingly | UX Magazine

We’re Living in an Experience Economy, Design Accordingly | UX Magazine | Effective UX Design | Scoop.it

"Demands on the devices and experiences we make an integral part of our lives"

Terry Patterson's insight:

I added this article to my collection because of its emphasis on the entire customer experience. As people who work in the user experience space, and especially those of us who work in the digital product creation space, it is sometimes hard to expand beyond our little bubble of the one project focus and not take a look at the entire pie. In fact, it is the organization's culture that has the responsibility of viewing at the entire experience being delivered, from customer service, to packaging to digital information delivery, and every other facet of the customer experience that we need to be concerned about. 

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The Difference Between Information Architecture (IA) and Navigation

The Difference Between Information Architecture (IA) and Navigation | Effective UX Design | Scoop.it
IA is the information backbone of the site; navigation refers to those elements in the UI that allow users to reach specific information on the site.
Terry Patterson's insight:

In practice many may think of IA as simply the way that we are positioning content, but what IA does is actually serve as a guide to inform where we should place content components and how they are related to each other within the big picture of a site. 

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10 Things to Know About Variability in the User Experience: Measuring Usability

10 Things to Know About Variability in the User Experience: Measuring Usability | Effective UX Design | Scoop.it

Here are 10 things to know about measuring variability in the user experience. 

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Behavior Psychology Proves That Event Boundaries Affect Customers’ Memory of Your Experience | Beyond Philosophy

Behavior Psychology Proves That Event Boundaries Affect Customers’ Memory of Your Experience | Beyond Philosophy | Effective UX Design | Scoop.it
All of us want to create memorable experiences for our customers to foster an environment of customer loyalty and retention. But what do you do if you have unwittingly created impediments that prevent your customers from remembering key events in the experience?
Terry Patterson's insight:

When was the last time that you focused on creating "memories" for your customer's digital experiences? 

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User Experience Counts For Everything So Make Sure You Test It

User Experience Counts For Everything So Make Sure You Test It | Effective UX Design | Scoop.it
User Experience can ensure that your website is a failure or massive success. Make sure you test as much as you can, including some of these simple tests.
Terry Patterson's insight:

So, these are simple and fast testing techniques that could give you that just-in-time insight you need, especially when you are working with a very tight testing budget.  Remember, some testing is better than no testing. 

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A shorthand for designing UI flows by Ryan of Basecamp

A shorthand for designing UI flows by Ryan of Basecamp | Effective UX Design | Scoop.it

Flows are just as important to good interfaces as individual screens are. Customers don’t land on screens from out of nowhere. Specific sequences of actions lead customers through your app as they try to accomplish their tasks.

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How Facebook Uses UX Research To Personalize The Way We See Each Other

How Facebook Uses UX Research To Personalize The Way We See Each Other | Effective UX Design | Scoop.it
Your friends' profiles now change their layout dynamically based on your relationship. Here's how Facebook conducted the UX research that drove the...
Terry Patterson's insight:

From the workflow, to analytics, to process release, this article gives you a little glimpse of big ux research and how it is used for high profile websites with large social contexts. 

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UX Myths - Brownbag session at GDP Venture

User Experience (UX) has become a buzzword in today’s tech scene. It is said to be the future, yet it is on top of the list of jobs that are impossible to ex...
Terry Patterson's insight:

This slide deck is one that I should be printing the wall behind my desk! 

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Frank Nägele's curator insight, May 4, 7:58 AM

Oh no, Yet Another UX Myths-topic?
Yes, but this time in a crisp presentation with a good look behind the scenes.

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Should designers trust their instincts — or the data?

Should designers trust their instincts — or the data? | Effective UX Design | Scoop.it
This article originally appeared in Wired. For many tech companies, design is no longer subjective.  Instead, it’s all about data. Analytics click and hum behind the scenes, measuring the effectiveness of even the tiniest design decisions.…
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