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6 Steps to Identifying Usability Problems: Measuring Usability

6 Steps to Identifying Usability Problems: Measuring Usability | Effective UX Design | Scoop.it

"A usability problem is anything in a product or website that leads a user to an undesirable outcome. It's relatively easy to spot when users have problems in an interface."


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Effective UX Design
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From Ideas to Reality: Brainstorming, Wireframing, Prototyping | Resources

From Ideas to Reality: Brainstorming, Wireframing, Prototyping | Resources | Effective UX Design | Scoop.it
Practical tips for the 3 phases of design based on experience from creating hundreds of design prototypes. Bonus: Free-ebook.
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Arrogance as the Enemy of User Experience Design – Giant UX

With user-centered design, you have to check your ego at the door. An arrogant attitude can kill a great interface. 

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Usabilla UX Index – Kano, Occam, Gestalt and more... - The Usabilla Blog

Usabilla UX Index – Kano, Occam, Gestalt and more... - The Usabilla Blog | Effective UX Design | Scoop.it
Learn 5 interesting UX and Usability terms with UX Index (formerly the ABC of Usability)
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What a Prototype Is (and Is Not)

What a Prototype Is (and Is Not) | Effective UX Design | Scoop.it

The main purpose of building prototypes is to test whether or not the flow of the product is smooth and consistent.

Terry Patterson's insight:

I have used mockups and prototypes with varying degrees of fidelity for as long as I can remember while working in this field. Some ideas are so simple that rapid prototypes taking straight to code approaches make sense. There are those times when we are still trying new approaches and flows for users and the thing needs to be tested. Either way, our tools must allow us to do this quickly and effectively. The type of prototype impacts your testing and can skew your results if you're not a methodical UX researcher focusing on the right staging. 

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LukeW | Designing for Large Screen Smartphones

LukeW | Designing for Large Screen Smartphones | Effective UX Design | Scoop.it
LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.

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A Complete Guide to Crawling Inside Your Customer's Head With Empathy Maps - Copyblogger

A Complete Guide to Crawling Inside Your Customer's Head With Empathy Maps - Copyblogger | Effective UX Design | Scoop.it
Don't start with a product, start with your customer. Improve your business by learning how to use empathy maps to serve your specific audience's needs.
Terry Patterson's insight:

We have many techniques to unveil the user stories, right? However, we make a very shallow effort into really understanding what the users really is experiencing before, during and after coming in contact with our digital product. Empathy maps is one design exercise that forces you to really be in-tune with the users that you're designing for. So, get your research hat on, gather all that feedback and turn it into empathy maps that you can use as you build your user stories. 

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Fred Zimny's curator insight, August 24, 3:32 AM

Not a complete but a competent overview about #empathy

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The Who, What, Where & When Of Mobile App Testing

The Who, What, Where & When Of Mobile App Testing | Effective UX Design | Scoop.it
Building a successful app is no easy task, there are so many things to take care of. From a product development perspective one thing is key: one must test, test and test. The questions are who to test, what to test, where to test and when to test.
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UX Spectrum — Medium

UX Spectrum — Medium | Effective UX Design | Scoop.it

Our Diversity is Our Strength" - We visualize, create and articulate to solve problems, but not before we carefully observe and measure. We love what we do because we truly believe that what we produce will make a difference and help others do what they need to do, and enjoy it at the same time. 

Terry Patterson's insight:

I wrote this article because as an interdisciplinary field, UX is misunderstood, and so are the strengths and weaknesses of UX professionals. However, we lean on each other, learn from each other; and most importantly, solve problems together.  

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How to Use Persona Empathy Mapping | UX Magazine

How to Use Persona Empathy Mapping | UX Magazine | Effective UX Design | Scoop.it

Empathy: it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick “Empathy Filter” that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth. There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. At Cooper, we call it Persona Empathy Mapping.

Terry Patterson's insight:

Yet another way to find out details about users in a very creative and practical way. The empathy mapping workshop from Cooper reminds us how important it is to consider "context" in our design work. This is an activity that may cost a bit of time and effort, but when it is well done, it delivers great insight for any design team. 

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malek's curator insight, July 21, 7:13 AM

An excellent example of the how to use design thinking in producing this highly informative empathy map.

Juwaeriah Abdussamad's curator insight, July 22, 1:22 PM

A great way to break into mental models!

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We’re Living in an Experience Economy, Design Accordingly | UX Magazine

We’re Living in an Experience Economy, Design Accordingly | UX Magazine | Effective UX Design | Scoop.it

"Demands on the devices and experiences we make an integral part of our lives"

Terry Patterson's insight:

I added this article to my collection because of its emphasis on the entire customer experience. As people who work in the user experience space, and especially those of us who work in the digital product creation space, it is sometimes hard to expand beyond our little bubble of the one project focus and not take a look at the entire pie. In fact, it is the organization's culture that has the responsibility of viewing at the entire experience being delivered, from customer service, to packaging to digital information delivery, and every other facet of the customer experience that we need to be concerned about. 

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The Difference Between Information Architecture (IA) and Navigation

The Difference Between Information Architecture (IA) and Navigation | Effective UX Design | Scoop.it
IA is the information backbone of the site; navigation refers to those elements in the UI that allow users to reach specific information on the site.
Terry Patterson's insight:

In practice many may think of IA as simply the way that we are positioning content, but what IA does is actually serve as a guide to inform where we should place content components and how they are related to each other within the big picture of a site. 

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10 Things to Know About Variability in the User Experience: Measuring Usability

10 Things to Know About Variability in the User Experience: Measuring Usability | Effective UX Design | Scoop.it

Here are 10 things to know about measuring variability in the user experience. 

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Behavior Psychology Proves That Event Boundaries Affect Customers’ Memory of Your Experience | Beyond Philosophy

Behavior Psychology Proves That Event Boundaries Affect Customers’ Memory of Your Experience | Beyond Philosophy | Effective UX Design | Scoop.it
All of us want to create memorable experiences for our customers to foster an environment of customer loyalty and retention. But what do you do if you have unwittingly created impediments that prevent your customers from remembering key events in the experience?
Terry Patterson's insight:

When was the last time that you focused on creating "memories" for your customer's digital experiences? 

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UX is the Village, Disciplines are the People – Giant UX

UX is the Village, Disciplines are the People – Giant UX | Effective UX Design | Scoop.it

A lot of companies are just starting the build-out of a UX department. The key to this is structuring it in a proper way with the key components and clear definition of what each piece is all about.

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Expert guide to responsive web design | RWD | Creative Bloq

Expert guide to responsive web design | RWD | Creative Bloq | Effective UX Design | Scoop.it
I created a survey asking fellow designers about the problems they faced when creating fully responsive sites. This article will list the most common problems they reported and offer possible solutions, along with suggestions to consider on your next projects.
Terry Patterson's insight:

Any designer worth his/her salt is aware of the RWD wins. By now, they should be aware of the solutions to the challenges that as a collective effort we've been trying to address. We have tackled the performance issue of RWD, and now the testing of RWD comes also to the stage. Great article!   

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Story Map — Design story

Story Map — Design story | Effective UX Design | Scoop.it
Rise from pixel-pusher to a product visionary with a new type of design document called a “story map.”
Terry Patterson's insight:

This may be one of my favorite deliverables in UX - story mapping. It is a great tool to bring about the user journey as close to context as possible. I hope you enjoy the article as much as I did!

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The Grid Is The Website Of The Future: It Builds Itself

The Grid Is The Website Of The Future: It Builds Itself | Effective UX Design | Scoop.it
The Grid doesn't just want to make websites easier to build, it's trying to completely change the task.

Via UX Goeroe
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The secret of grid layouts, and the mistake you’re probably making

The secret of grid layouts, and the mistake you’re probably making | Effective UX Design | Scoop.it
I mentioned the “Swiss School” and “the grid” layout in another article and while most comments were positive about the article, there were a number of
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Designing Features Using Job Stories - Inside Intercom

Designing Features Using Job Stories - Inside Intercom | Effective UX Design | Scoop.it
The philosophy of focusing on causality, anxieties, and motivations is called Jobs To Be Done, and a granular way to bring this concept into a product is to use Job Stories to design features, UI, and UX.
Terry Patterson's insight:

Although user stories still have their place to unveil motivations and desired outcomes, there is also a place to explore the specificity of place and time (context/situation). Again, this is very common space to step into when designing and that can be unveiled through careful observation and/or crafted interviewing techniques. 

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UX Without User Research Is Not UX

UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process.
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Empathy In Creativity and Design Thinking

Empathy In Creativity and Design Thinking | Effective UX Design | Scoop.it

A look at how empathy is needed in all domains these days, especially for business innovation and design thinking.


Via Fred Zimny, Michael Allenberg
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Michael Allenberg's curator insight, July 28, 8:29 AM

Empathy leads to a deeper understanding of the #HumanTechsperience

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5 Tips to Design Better Wearable Technologies » Paul Olyslager

5 Tips to Design Better Wearable Technologies » Paul Olyslager | Effective UX Design | Scoop.it
Many say that wearable technologies are the future, but if you take a look around you'll discover that these technologies are actually the present.

Via Alexis Brantes, Michael Allenberg
Terry Patterson's insight:

Just today I got into a discussion that designing for digital wearables must certainly be the next frontier in the user experience design space. In my view, it is all about context - giving the user what they need with a  just-in-time approach. 

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The Z-Axis: Designing for the Future

The Z-Axis: Designing for the Future | Effective UX Design | Scoop.it
For years we’ve seen the web as a two-dimensional space filled with pages that sit side by side on a flat, infinite plane. But as the devices we design for take on an increasingly diverse array of shapes and sizes, we must embrace new ways of designing up and down. Designing on the z-axis means incorporating three-dimensional physics into our interface designs. Wren Lanier explains how, by using the z-axis to place interface elements above or below one another, we can create better design systems that are more flexible and intuitive to use—and create new patterns that point the way to future interactions.
Terry Patterson's insight:

"Creating new patterns" with the z-axis as this article describes might be one of the most interesting things to test these days. 

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Why I'm Sick Of Calling Myself a UX Designer

A talk reflecting on the negative effective of the poorly chosen titles in the field of User Experience Design.
Terry Patterson's insight:

I felt justified finally after coming across Lis' slide deck. For my career I decided to stop calling myself a "designer" a while ago. Yes, I design and I enjoy it. I seek ways to solve problems through design and use design thinking to do so;  but what I really do is enable an experience that leads to tangible objectives through a design. I see myself as a strategist who looks for ways to enable great experiences through digital products. I take into consideration everything from content to presentation and ultimately and most importantly to outcome for users and for publishers. A strategist looks at the entire flow of production, presentation and outcomes and makes it concrete and real.  

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Rescooped by Terry Patterson from UXploration
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Choosing the Right Metrics for User Experience

Choosing the Right Metrics for User Experience | Effective UX Design | Scoop.it

Metrics are the signals that show whether your UX strategy is working. Using metrics is key to tracking changes over time….


Via Mario K. Sakata
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