Effective UX Design
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Effective UX Design
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Rescooped by Terry Patterson from UXploration
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Applied UX Strategy, Part 1: Maturity Models

Applied UX Strategy, Part 1: Maturity Models | Effective UX Design | Scoop.it

The higher your company’s UX maturity level, the better its products will be as a result.


Via Mario K. Sakata
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Rescooped by Terry Patterson from UXploration
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UX as Science: Test, Learn, Stay Lean

UX as Science: Test, Learn, Stay Lean | Effective UX Design | Scoop.it
Much more than designers, user experience professionals are well-suited to lead a company's customer development lab.

Via Mario K. Sakata
Terry Patterson's insight:

Glad we're understanding more about what makes UX strategy what it is. The more designers understand this and explain it well (as in this article), the better organizations will also value the work that is done in user experience. In the future, the UX strategist will join the organization as a leader of integrated environments in order to serve customers in the best possible way and provide the value and ROI that is needed to stay competitive. 

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Mario K. Sakata's comment, June 26, 2013 11:23 AM
I do think that designers need to be facilitator as well.
OneSpring's comment, June 26, 2013 1:11 PM
At OneSpring, I function as UX thought leader & facilitator/producer on all engagements that I lead. Having a UX designer in place, not only project facilitator but as Client liaison as well, allows for much smoother communication of vision between my team and project stakeholders. It allows us to operate both Lean & Agile in terms of generating necessary stakeholder consensus (eg Critical Mass) for getting our visualization prototypes and translating into requirements for development. Michael Allenberg
Terry Patterson's comment, June 26, 2013 2:57 PM
Michael, sounds like a great balance. You speak about a very close integration of project management and UX strategy. I wish more web PMs aligned their work a bit more with this vision. Do you also practice project management in the sense of SOWs, human resource and risk management aspects? If so, do you mind direct message me with your answer?
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Design for Delight - The Innovation Catalysts

Design for Delight - The Innovation Catalysts | Effective UX Design | Scoop.it
Going beyond customer expectations in delivering ease and benefit, evoking positive emotion throughout the customer journey…

Via Mario K. Sakata, Mike Donahue
Terry Patterson's insight:

"Design for delight" - one of the most powerful strategic guides for the product and service design world based on pragmatic design thinking principlest that can be adapted to your process quite easily. This deck has been most "delightful" to read. 

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Business Value Coach's curator insight, September 11, 2013 5:50 AM

Verder gaan dan wat de klant normaal gesproken zou verwachten, daar zit de kracht van Klantbeleving! Door de klant gemak en waarde te leveren, creëert men tijdens de klantenreis doelbewust positieve emoties, die resulteren in herhaalaankopen en oprechte aanbevelingen. Succes verzekerd!

Mike Donahue's curator insight, September 11, 2013 10:01 AM

I like the idea of designing for delight and even better I like that the deck includes the tools to accomplish the goal.

Mario K. Sakata's comment, September 13, 2013 2:14 AM
Spoken at UX Strat.