Effective UX Design
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Effective UX Design
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Rescooped by Terry Patterson from Expertiential Design

Customer Experience Is the Future of Design

Customer Experience Is the Future of Design | Effective UX Design | Scoop.it

There was a time when businesses could depend solely on the quality of their products to bring in new business. Success came from a company’s sole focus on delivering a dependable and highly functional product/service to the market.

Via Michael Allenberg
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Scooped by Terry Patterson

Improving UX with Customer Journey Maps

Improving UX with Customer Journey Maps | Effective UX Design | Scoop.it
An introduction to customer journey maps, a technique from service design that can be applied to UX of websites.
Terry Patterson's insight:

I find journey maps a great exercise, especially when the experience is poorly understood at first and user research has been done to understand it. The problem I see with them (from practice) is that while it is easy to illustrate a general user journey, it is difficult to account for every user mental model and contextual behavior; therefore, it is important to understand that journey maps illustrate generalities. In my opinion, complex user journeys better be backed up by good user research. 

Brad Tollefson's curator insight, July 19, 2014 3:46 PM

Journeys vs Personas?  Journeys....

Heather Quintal's curator insight, October 8, 2014 4:06 PM

We use customer journey maps as an early step to align the team and focus the project on the right areas of the website. We have a great template you can download here: www.aands.com/journeymap