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How Marketers Are Taking Charge In Today’s Data-Driven Economy « Gigya's Blog

How Marketers Are Taking Charge In Today’s Data-Driven Economy « Gigya's Blog | Effective Social Media | Scoop.it
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25 Awesome Social Media Tools Your Brand Should Be Using [INFOGRAPHIC] | Social Media Strategies Summit Blog

25 Awesome Social Media Tools Your Brand Should Be Using [INFOGRAPHIC] | Social Media Strategies Summit Blog | Effective Social Media | Scoop.it
The Social Media Strategies Summit Blog gives you all the up to date information in anything related to social media.
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5 Habits of Customer-Obsessed Companies

5 Habits of Customer-Obsessed Companies | Effective Social Media | Scoop.it
There's a reason ESPN, Google, and Zynga lead their industries. They're relentless about understanding their users. Here's how you can be too.
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Analytics: a crystal ball on customer engagement - IDG News Service

Analytics: a crystal ball on customer engagement
IDG News Service
Since marketing was invented, businesses have been trying to understand customer behavior.
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4 Unique Ways To Improve Your Pinterest Marketing - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com

4 Unique Ways To Improve Your Pinterest Marketing - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com | Effective Social Media | Scoop.it
Start thinking outside of the box with these 4 unique ways to improve your Pinterest marketing strategy.

Via Kelly Lieberman
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Martin (Marty) Smith's curator insight, November 7, 2013 11:42 PM

Wouldn't be surprised at all of Pinterest adn pinning are the big winners in the end since they ride the visual marketing wave so well. 

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How to Increase Revenue by Nurturing Brand VIPs « Gigya's Blog

How to Increase Revenue by Nurturing Brand VIPs « Gigya's Blog | Effective Social Media | Scoop.it
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Presenting: 10 of the Smartest Big Brands in Social Media

Presenting: 10 of the Smartest Big Brands in Social Media | Effective Social Media | Scoop.it
Samir Balwani is an emerging technology strategist at Morpheus Media, a firm specializing in Social Marketing, SEM, and SEO. You can follow him on Twitter @samirbalwani and get ...
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When it Comes to Customer Engagement, Think Long Term Gains

When it Comes to Customer Engagement, Think Long Term Gains | Effective Social Media | Scoop.it
I was reading this article earlier today and came upon this interesting quote:
It found that almost all respondents believe customer engagement is important to their company.

Via Thomas Faltin
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Beyond analytics: Making social media work for you through the not-easily-measurable

Beyond analytics: Making social media work for you through the not-easily-measurable | Effective Social Media | Scoop.it

It can be tempting to measure your personal or brand's social media success based on your number of followers or clicks. Numbers are tangible and easy to digest. But if you're only looking at the n...

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Finding The Fine Line: Customer Engagement In Product Development

Finding The Fine Line: Customer Engagement In Product Development | Effective Social Media | Scoop.it
Most startups, and many well established companies, utilize “agile” methods to develop new products.

Via Thomas Faltin
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