Effective School ...
Follow
Find tag "corporatestorytelling"
229 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by lalita pradeep from Just Story It Biz Storytelling
Scoop.it!

The benefits of Appreciative Inquiry--a core storytelling process

The benefits of Appreciative Inquiry--a core storytelling process | Effective School Teaching and Learning | Scoop.it

Have you ever heard the phrase: People join organizations, but leave managers. What would your employees say about you?


Via AlGonzalezinfo, Karen Dietz
more...
Vilma Bonilla's curator insight, August 19, 2013 11:28 PM

Muy interesante.

Kevin Watson's curator insight, August 21, 2013 7:58 AM

Great article!

Karen Dietz's comment, August 29, 2013 9:48 PM
Many thanks for your comments Anjela, Vilma, and kjcoach! I think AI has many benefits to bring to all of us.
Rescooped by lalita pradeep from Just Story It Biz Storytelling
Scoop.it!

Storytelling vs Storydoing - the stupidest hype ever.

Storytelling vs Storydoing - the stupidest hype ever. | Effective School Teaching and Learning | Scoop.it
Rage, Rant & Rave. I am pissed off and I've had enough. Here is why. There is this big hoopla now around storytelling versus storydoing. Oh my God. As if Aristotle in 500 BC - yes 2600 years ag...

Via Karen Dietz
more...
Karen Dietz's curator insight, July 28, 2013 10:18 PM

A few articles ago I curated the piece on the research between storytelling and storydoing companies. http://www.scoop.it/t/just-story-it?q=storydoers 

As I said in my review, I applaud the endeavor to quantify storytelling, and the results shown are promising. But some of the assumptions are troubling and I end up having more questions than applause. Some of the comments in the discussion thread in the online article by Ty Montague are interesting too. Some make valid points. Some raise my eyebrows.


In any event, my friend and business story colleague Ashraf Ramzey in the Netherlands chimes in with his opinion in his recent blog post. He is hot under the collar like I get sometimes :) Ashraf is brilliant, knows his stuff, is well trained in storytelling, and he isn't just blowing smoke.


For Ashraf, the research is just another expression of the hype around storytelling these days. And he puts in a better context some of the thinking these days about business storytelling and marketing/branding. 


Many thanks Ashraf for weighing in. And I hope my readers are getting the sense that there are many sides to business storytelling. The clearer we are about the approaches, methodologies, terms, etc. that we are using, the better of we will be.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Hans Heesterbeek's curator insight, July 29, 2013 3:23 AM

I love this blog. I would call it authenticity. I agree most stories are made up, make believe and even worse the companies believe these stories themselves. I agree fully that's not story telling that is Adevertising. 

Karen Dietz's comment, July 30, 2013 10:10 PM
Glad it struck a chord Hans! Yes, it's not storytelling but advertising.