There are many paths you can take when forming your content creation process. Some companies put their focus on creating as much content as quickly as possible, while others take their time and prefer quality over quantity.
Today’s infographic comes from ExactTarget and it shows us how the process of creating content can be analogous to making a great beer. It can come in different forms with different readers and goals in mind.
Like all great things, quality content isn’t made by one person. It takes a team to produce creative, memorable content. For every great author there is a team of editors, publishers, and other supporting members that help create that great story. Two heads are most certainly better than one.
Via Russ Merz, Ph.D.