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Infographic: Brewing Up the Best Content

Infographic: Brewing Up the Best Content | Srategy | Scoop.it

There are many paths you can take when forming your content creation process. Some companies put their focus on creating as much content as quickly as possible, while others take their time and prefer quality over quantity.

Today’s infographic comes from ExactTarget and it shows us how the process of creating content can be analogous to making a great beer. It can come in different forms with different readers and goals in mind.

Like all great things, quality content isn’t made by one person. It takes a team to produce creative, memorable content. For every great author there is a team of editors, publishers, and other supporting members that help create that great story. Two heads are most certainly better than one.

 


Via Russ Merz, Ph.D.
Alex Bartley Catt's insight:

This graphic quickly illustrates the connection between brewing a quality beer and creating effective content for a marketing strategy. 

What quickly becomes evident is the importance of understanding your consumer through research with an emphasis on key insights. Like most effective marketing strategies - the process and planning is crucial. 

more...
Russ Merz, Ph.D.'s curator insight, August 5, 11:06 PM

A useful infographic outlining 8 stages in the development of #marketingcontent as an analog to beer brewing. The message is that quality content requires thought, care and control.

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Marketing Minds | apple_branding_strategy

Marketing Minds | apple_branding_strategy | Srategy | Scoop.it
Apple's branding and marketing strategy and the iPod halo effect. Case study on the Apple Brand Personality and Apple Brand Architecture. Includes Steve Jobs original Apple Macintosh marketing strategy, iPod, iCloud, Siri, and the Apple iPad strategy.
Alex Bartley Catt's insight:

Apple's brand personality is second to none. This is all due to it's strategy and vision that evokes ideas of simplicity, emotion, and culture. 

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Why Integrated Marketing Communications Is More Important Than Ever

Why Integrated Marketing Communications Is More Important Than Ever | Srategy | Scoop.it
I just may be the world's biggest integrated marketing communications proponent. For years I have preached the need and importance for delivering an integrated message to consumers across all channels in a given brand's arsenal. I have scribed numerous columns including one of my most popular pieces entitled Integrated Marketing Communications - [...]
Alex Bartley Catt's insight:

What considerations should be made when implementing an IMC strategy? This article briefly outlines the enigma that are Millennials and how you may approach marketing to them. 

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Why Most Social Media Strategies Fail

Why Most Social Media Strategies Fail | Srategy | Scoop.it
You do know that social media is important for your success online, right? Of course you do. It’s the 21st Century and pretty much everyone has some sort of social media account. Well, at least 73% of adults do. But just because you’re on Facebook, Twitter, LinkedIn, or Pinterest doesn’t [...]
Alex Bartley Catt's insight:

A great article that everyone should read. Numerous points regarding why people misunderstand social media when using it as a marketing tool. It all comes back to understanding your companies brand and having a robust strategy that communicates that.

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Rescooped by Alex Bartley Catt from Integrated Brand Communications
Scoop.it!

Infographic: Brewing Up the Best Content

Infographic: Brewing Up the Best Content | Srategy | Scoop.it

There are many paths you can take when forming your content creation process. Some companies put their focus on creating as much content as quickly as possible, while others take their time and prefer quality over quantity.

Today’s infographic comes from ExactTarget and it shows us how the process of creating content can be analogous to making a great beer. It can come in different forms with different readers and goals in mind.

Like all great things, quality content isn’t made by one person. It takes a team to produce creative, memorable content. For every great author there is a team of editors, publishers, and other supporting members that help create that great story. Two heads are most certainly better than one.

 


Via Russ Merz, Ph.D.
Alex Bartley Catt's insight:

This graphic quickly illustrates the connection between brewing a quality beer and creating effective content for a marketing strategy. 

What quickly becomes evident is the importance of understanding your consumer through research with an emphasis on key insights. Like most effective marketing strategies - the process and planning is crucial. 

more...
Russ Merz, Ph.D.'s curator insight, August 5, 11:06 PM

A useful infographic outlining 8 stages in the development of #marketingcontent as an analog to beer brewing. The message is that quality content requires thought, care and control.