How Brand Marketers Can Win the War Against Industry Disruptors Forbes And while a good deal of the news surrounding these “sharing” startups is negative, traditional brand marketers who have been affected by these recent trends can't dismiss the...
Marketing Week Customer relationship management (CRM) is gaining momentum Marketing Week To a few marketers, 'customer relationship management' (CRM) probably means little more than 'direct marketing'.
Joseph Ruiz's insight:
Love the phrase "channel neutral approach" to marketing
Social Marketing Writing put out a very interesting infographic looking at the effects certain colors can have on your social media marketing campaigns. If you watched the video we shared last week about color's effects on ...
Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY] (RT @antaldewaij: Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY] http://t.co/iJ6p5o9Geo)...
Joseph Ruiz's insight:
Interesting but small study so consider directional.
10 interesting digital marketing stats we've seen this week Econsultancy (blog) This week it includes content marketing at the RFU, Christmas shopping, the Super Bowl, live chat on ecommerce sites, and online gambling.
When a dominant global brand goes all in on content, it’s hard not to assume it’s got it figured out. Social media expert Mark Higginson dives into the data behind Coca-Cola Journey and discovers some hard truths.
It’s amazing who we forget and how quickly. I don’t remember any of the people on the bus last week. Who did I ride home with last Thursday? My mind goes blank. It’s nothing personal – it’s simply that I have no reason to remember them.
By now you’ve already read my Facebook and Local Twitter Power Guides. These guides and the associated Soci (5 Effective Tips To Build http://t.co/oVJf7D0SY9 A Social Media Content Strategy #sm #smb...
15 quick tips for a succesful YouTube strategy Econsultancy (blog) Social video sharing has almost doubled in 12 months and 42% of video shares now happen in the first three days of launch. ... in social video,.
Business Insider Here's Amazon's Content Strategy Explained In One Paragraph Business Insider Amazon's successful foray into devices (e-Readers, tablets, streaming boxes, and a rumored phone) is about driving digital media content sales, but also...
There's no such thing as online PR Econsultancy (blog) There's no doubt that the internet has changed marketing's function and activities, but its impact on PR has simply been to expand the discipline's footprint.
Excerpt from article by Mashable: "Baby photos. News articles. Selfies. Advertisements. Job announcements. It's likely your Facebook News Feed contains some combination of these, if not all of them (and likely other categories, too). That's both the beauty and the curse of News Feed: It provides updates from all aspects of your life in one place, including those you may not care to see.
Mashable sat down with Greg Marra, Facebook's product manager for News Feed, to discuss how users can best curate the content that they see in News Feed. The easiest way to change what you see? Engage with content, says Marra.
"The basic interactions of News Feed are some of the most important signals that we get," he explains. "Unfortunately, those interactions aren't able to capture everything that we want to know, so we also give people additional controls to tell us things we can't figure out just from normal usage of News Feed."
Here's what we learned. - If You Want to Stop Seeing Posts From a Facebook Friend... - If You Want to See More Posts From a Facebook Friend... - Create Additional, Personalized News Feed Lists - You Can't Eliminate Ads, But You Can Give Feedback - Take Facebook's Survey
The moral of the story: With the exception of Facebook ads, you should be able to eliminate anything (or anyone) you don't like from your Facebook News Feed. It requires you to put in a little effort, but hey, these digital newspapers aren't going to write themselves..."