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3 Reasons to Start a Content Marketing Strategy with a Content Audit

3 Reasons to Start a Content Marketing Strategy with a Content Audit | Effective Inbound marketing practices | Scoop.it
A content audit is the very first step that any business should take before starting a content marketing strategy.
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Effective Inbound marketing practices
Attract and engage the social consumer
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5 lessons from Coca Cola’s new content marketing strategy

5 lessons from Coca Cola’s new content marketing strategy | Effective Inbound marketing practices | Scoop.it
Coca Cola has been a company that has set a high standard over the years on how to market on television and mass media. Its advertisements have always been creative and entertaining.
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How Brand Marketers Can Win the War Against Industry Disruptors - Forbes

How Brand Marketers Can Win the War Against Industry Disruptors - Forbes | Effective Inbound marketing practices | Scoop.it
How Brand Marketers Can Win the War Against Industry Disruptors Forbes And while a good deal of the news surrounding these “sharing” startups is negative, traditional brand marketers who have been affected by these recent trends can't dismiss the...
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Social Media Statistics to Help Your Marketing Strategy - Minnesota Miranda

Social Media Statistics to Help Your Marketing Strategy - Minnesota Miranda | Effective Inbound marketing practices | Scoop.it
Content creation is the building blocks of the internet.
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Nice list of stats by platform

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Customer relationship management (CRM) is gaining momentum - Marketing Week

Customer relationship management (CRM) is gaining momentum - Marketing Week | Effective Inbound marketing practices | Scoop.it
Marketing Week
Customer relationship management (CRM) is gaining momentum
Marketing Week
To a few marketers, 'customer relationship management' (CRM) probably means little more than 'direct marketing'.
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Love the phrase "channel neutral approach" to marketing

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15 Resources to Create Images for Social Media ...

15 Resources to Create Images for Social Media ... | Effective Inbound marketing practices | Scoop.it
Use these tips and tools to create and edit quality, attractive photos, graphics and images for social media marketing.
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good resources

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3 Ways Co-Marketing Can Help Your Small Business - eZanga Articles

3 Ways Co-Marketing Can Help Your Small Business - eZanga Articles | Effective Inbound marketing practices | Scoop.it
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Why is Ford's social media strategy so good?

Why is Ford's social media strategy so good? | Effective Inbound marketing practices | Scoop.it
How does a 110 year old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age? (So @ford's social media marketing is pretty cool.
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Infographic Shows How Specific Colors Affect Social Media Strategy ...

Infographic Shows How Specific Colors Affect Social Media Strategy ... | Effective Inbound marketing practices | Scoop.it
Social Marketing Writing put out a very interesting infographic looking at the effects certain colors can have on your social media marketing campaigns. If you watched the video we shared last week about color's effects on ...
Joseph Ruiz's insight:

interesting info

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Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY] - AllTwitter

Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY] - AllTwitter | Effective Inbound marketing practices | Scoop.it
Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY] (RT @antaldewaij: Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY] http://t.co/iJ6p5o9Geo)...
Joseph Ruiz's insight:

Interesting but small study so consider directional.

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Email Marketing + Social Media = A Winning Combination | News | eZanga.com

Email Marketing + Social Media = A Winning Combination | News | eZanga.com | Effective Inbound marketing practices | Scoop.it
Digital marketing channels need to be integrated with each other. Bridge the gap between your social media and email marketing with these 6 starter steps.
Joseph Ruiz's insight:

Good advice email and social can and do work well together

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10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week - Econsultancy (blog) | Effective Inbound marketing practices | Scoop.it
10 interesting digital marketing stats we've seen this week
Econsultancy (blog)
This week it includes content marketing at the RFU, Christmas shopping, the Super Bowl, live chat on ecommerce sites, and online gambling.
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Should Coca-Cola Quit Its Content Marketing Journey? | Sparksheet

Should Coca-Cola Quit Its Content Marketing Journey? | Sparksheet | Effective Inbound marketing practices | Scoop.it
When a dominant global brand goes all in on content, it’s hard not to assume it’s got it figured out. Social media expert Mark Higginson dives into the data behind Coca-Cola Journey and discovers some hard truths.
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9 Signs Of A Healthy Brand - Customer Relationship

9 Signs Of A Healthy Brand - Customer Relationship | Effective Inbound marketing practices | Scoop.it
It’s amazing who we forget and how quickly. I don’t remember any of the people on the bus last week. Who did I ride home with last Thursday? My mind goes blank. It’s nothing personal – it’s simply that I have no reason to remember them.
Joseph Ruiz's insight:

interesting checklist

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32 Do’s and Don’ts for an Awesome Social Media Marketing Strategy

32 Do’s and Don’ts for an Awesome Social Media Marketing Strategy | Effective Inbound marketing practices | Scoop.it
How would you rate your social media marketing strategy? Are you generating a buzz around your brand or are your competitors hogging the attention? If you need to give your social media strategy a ...
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All You Need to Know About the #SEO Ranking Factors for Google in 2014 #Infographic

All You Need to Know About the #SEO Ranking Factors for Google in 2014 #Infographic | Effective Inbound marketing practices | Scoop.it
Google has always tried to keep their secret sauce inaccessible when it comes to how they rank their content in search engines. However, many studies have found out different co-relations with variou…

Via Josepf J Haslam
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5 Easy Steps To Build An Effective Social Media Content Strategy | Gary Hyman|Personal Branding|Social Media|Strategy|Coaching|Consulting

5 Easy Steps To Build An Effective Social Media Content Strategy | Gary Hyman|Personal Branding|Social Media|Strategy|Coaching|Consulting | Effective Inbound marketing practices | Scoop.it
By now you’ve already read my Facebook and Local Twitter Power Guides. These guides and the associated Soci (5 Effective Tips To Build http://t.co/oVJf7D0SY9 A Social Media Content Strategy #sm #smb...
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The Role of Social Media in Consumer Decision Making - Business 2 Community

The Role of Social Media in Consumer Decision Making - Business 2 Community | Effective Inbound marketing practices | Scoop.it
The Role of Social Media in Consumer Decision Making
Business 2 Community
Two Studies.
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a Nielsen study can be downloaded. An interesting post.

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15 quick tips for a succesful YouTube strategy - Econsultancy (blog)

15 quick tips for a succesful YouTube strategy - Econsultancy (blog) | Effective Inbound marketing practices | Scoop.it
15 quick tips for a succesful YouTube strategy
Econsultancy (blog)
Social video sharing has almost doubled in 12 months and 42% of video shares now happen in the first three days of launch. ... in social video,.
Joseph Ruiz's insight:

#video tips

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Here's Amazon's Content Strategy Explained In One Paragraph - Business Insider

Here's Amazon's Content Strategy Explained In One Paragraph - Business Insider | Effective Inbound marketing practices | Scoop.it
Business Insider Here's Amazon's Content Strategy Explained In One Paragraph Business Insider Amazon's successful foray into devices (e-Readers, tablets, streaming boxes, and a rumored phone) is about driving digital media content sales, but also...
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The Dos and Don'ts of Modern SEO - eZanga Articles - eZanga

The Dos and Don'ts of Modern SEO - eZanga Articles - eZanga | Effective Inbound marketing practices | Scoop.it
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The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span - Entrepreneur

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span - Entrepreneur | Effective Inbound marketing practices | Scoop.it
Entrepreneur
The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span
Entrepreneur
Getting someone's email address is a privilege.
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New Social Media Research That Could Change Your Strategy |

New Social Media Research That Could Change Your Strategy | | Effective Inbound marketing practices | Scoop.it
Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy.
Joseph Ruiz's insight:

Some interesting insights 

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There's no such thing as online PR - Econsultancy (blog)

There's no such thing as online PR - Econsultancy (blog) | Effective Inbound marketing practices | Scoop.it
There's no such thing as online PR
Econsultancy (blog)
There's no doubt that the internet has changed marketing's function and activities, but its impact on PR has simply been to expand the discipline's footprint.
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3 Reasons to Segment Your Email Marketing Lists | News | eZanga.com

3 Reasons to Segment Your Email Marketing Lists | News | eZanga.com | Effective Inbound marketing practices | Scoop.it
You're customers aren't all the same, so why are you sending them all the same emails? Here's why you should use email marketing segmentation.
Joseph Ruiz's insight:

Good review of the basics

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Has Content Marketing Hijacked Content Strategy?

Has Content Marketing Hijacked Content Strategy? | Effective Inbound marketing practices | Scoop.it
There is often debate about the distinctions between content marketing and content strategy, but whatever their differences, they shouldn't be working at cross purposes. There is an opportunity for...
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How to Curate Your Facebook News Feed

How to Curate Your Facebook News Feed | Effective Inbound marketing practices | Scoop.it

Excerpt from article by Mashable:
"Baby photos. News articles. Selfies. Advertisements. Job announcements.
It's likely your Facebook News Feed contains some combination of these, if not all of them (and likely other categories, too). That's both the beauty and the curse of News Feed: It provides updates from all aspects of your life in one place, including those you may not care to see.

Mashable sat down with Greg Marra, Facebook's product manager for News Feed, to discuss how users can best curate the content that they see in News Feed. The easiest way to change what you see? Engage with content, says Marra.

"The basic interactions of News Feed are some of the most important signals that we get," he explains. "Unfortunately, those interactions aren't able to capture everything that we want to know, so we also give people additional controls to tell us things we can't figure out just from normal usage of News Feed."

Here's what we learned.
- If You Want to Stop Seeing Posts From a Facebook Friend...
- If You Want to See More Posts From a Facebook Friend...
- Create Additional, Personalized News Feed Lists
- You Can't Eliminate Ads, But You Can Give Feedback
- Take Facebook's Survey

The moral of the story: With the exception of Facebook ads, you should be able to eliminate anything (or anyone) you don't like from your Facebook News Feed. It requires you to put in a little effort, but hey, these digital newspapers aren't going to write themselves..."

Each point is analyzed with detailed information. Read full article here:
http://mashable.com/2014/01/19/facebook-news-feed-curation/

 


Via Giuseppe Mauriello
Joseph Ruiz's insight:

Great tips for more seeing more relevant Facebook content

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