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Stages when creating a social media marketing plan. - Bosco Anthony

Stages when creating a social media marketing plan. - Bosco Anthony | Effective Inbound marketing practices | Scoop.it
The steps any business needs to take when branding themselves on a social or web platform.
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5 lessons from Coca Cola’s new content marketing strategy

5 lessons from Coca Cola’s new content marketing strategy | Effective Inbound marketing practices | Scoop.it
Coca Cola has been a company that has set a high standard over the years on how to market on television and mass media. Its advertisements have always been creative and entertaining.
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Google Tag Manager Data Layer explained like never before

Google Tag Manager Data Layer explained like never before | Effective Inbound marketing practices | Scoop.it
Learn all about Google Tag Manager Data Layers. Create simple and complex data layers in minutes.

Via Josepf J Haslam
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The Anatomy of a Solid Inbound Marketing Campaign

The Anatomy of a Solid Inbound Marketing Campaign | Effective Inbound marketing practices | Scoop.it
Inbound marketing campaigns. You’ve heard the phrase; you know you should use them, but what are they? What components are included in the campaign and how do you execute the appropriate steps to b…

Via Stefano Principato
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6 Marketing Challenges And The Shortcuts To Solve Them - Forbes

6 Marketing Challenges And The Shortcuts To Solve Them - Forbes | Effective Inbound marketing practices | Scoop.it
Forbes
6 Marketing Challenges And The Shortcuts To Solve Them
Forbes
Shortcut: Take a look at the quality of your content and where it's being shared. There are a lot of ways to succeed at content marketing.
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How to Optimize Your Site for Social Media Sharing - 'Net Features - Website Magazine

How to Optimize Your Site for Social Media Sharing - 'Net Features - Website Magazine | Effective Inbound marketing practices | Scoop.it
:: By Matt Southern, Template Monster :: In every website’s life comes a moment of truth – that moment when you hit publish and your thoughts go public. Today, for content to thrive and not get forgotten after an hour it’s important...
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some great suggestions
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A look inside Amtrak’s excellent content marketing strategy

A look inside Amtrak’s excellent content marketing strategy | Effective Inbound marketing practices | Scoop.it
Amtrak is the intercity train service run by The National Railroad Passenger Corporation, connecting more than 500 US destinations and three Canadian provinces.
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32 Do’s and Don’ts for an Awesome Social Media Marketing Strategy

32 Do’s and Don’ts for an Awesome Social Media Marketing Strategy | Effective Inbound marketing practices | Scoop.it
How would you rate your social media marketing strategy? Are you generating a buzz around your brand or are your competitors hogging the attention? If you need to give your social media strategy a ...
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All You Need to Know About the #SEO Ranking Factors for Google in 2014 #Infographic

All You Need to Know About the #SEO Ranking Factors for Google in 2014 #Infographic | Effective Inbound marketing practices | Scoop.it
Google has always tried to keep their secret sauce inaccessible when it comes to how they rank their content in search engines. However, many studies have found out different co-relations with variou…

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5 Easy Steps To Build An Effective Social Media Content Strategy | Gary Hyman|Personal Branding|Social Media|Strategy|Coaching|Consulting

5 Easy Steps To Build An Effective Social Media Content Strategy | Gary Hyman|Personal Branding|Social Media|Strategy|Coaching|Consulting | Effective Inbound marketing practices | Scoop.it
By now you’ve already read my Facebook and Local Twitter Power Guides. These guides and the associated Soci (5 Effective Tips To Build http://t.co/oVJf7D0SY9 A Social Media Content Strategy #sm #smb...
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The Role of Social Media in Consumer Decision Making - Business 2 Community

The Role of Social Media in Consumer Decision Making - Business 2 Community | Effective Inbound marketing practices | Scoop.it
The Role of Social Media in Consumer Decision Making
Business 2 Community
Two Studies.
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a Nielsen study can be downloaded. An interesting post.

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15 quick tips for a succesful YouTube strategy - Econsultancy (blog)

15 quick tips for a succesful YouTube strategy - Econsultancy (blog) | Effective Inbound marketing practices | Scoop.it
15 quick tips for a succesful YouTube strategy
Econsultancy (blog)
Social video sharing has almost doubled in 12 months and 42% of video shares now happen in the first three days of launch. ... in social video,.
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#video tips

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Here's Amazon's Content Strategy Explained In One Paragraph - Business Insider

Here's Amazon's Content Strategy Explained In One Paragraph - Business Insider | Effective Inbound marketing practices | Scoop.it
Business Insider Here's Amazon's Content Strategy Explained In One Paragraph Business Insider Amazon's successful foray into devices (e-Readers, tablets, streaming boxes, and a rumored phone) is about driving digital media content sales, but also...
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A Keyword Strategy as Easy as Counting to Five [INFOGRAPHIC]

A Keyword Strategy as Easy as Counting to Five [INFOGRAPHIC] | Effective Inbound marketing practices | Scoop.it
Conducting keyword research is only the first step to your SEO strategy. This infographic shows you the 5 best places for keywords on your web page.

Via Stefano Principato
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The Ultimate Content Marketing Tools List

The Ultimate Content Marketing Tools List | Effective Inbound marketing practices | Scoop.it
Using the right tools as part of your content marketing strategy can make all the difference in the world.

Via Fabrice, massimo facchinetti, Stefano Principato
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Fabrice's curator insight, September 1, 5:40 AM

comme son titre l'indique

Rescooped by Joseph Ruiz from Content Marketing & Content Strategy
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5 Easy Copywriting Rules For Your Content Strategy

5 Easy Copywriting Rules For Your Content Strategy | Effective Inbound marketing practices | Scoop.it
Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Copywriting is, after all, the art…

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ALERT: Search Marketers: The Time To Focus On #Mobile User Experience Is Now

ALERT: Search Marketers: The Time To Focus On #Mobile User Experience Is Now | Effective Inbound marketing practices | Scoop.it
Ignore smartphone and tablet users at your own peril. Columnist Susan Waldes shares the good, the bad, and the ugly of user experience with mobile search ads.

Via Josepf J Haslam
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A solid content strategy is crucial in the converging media world - The Guardian (blog)

A solid content strategy is crucial in the converging media world - The Guardian (blog) | Effective Inbound marketing practices | Scoop.it
The Guardian (blog)
A solid content strategy is crucial in the converging media world
The Guardian (blog)
"Why does this make sense?," asked the company's former vice president of marketing strategy.
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5 Steps to Creating a Powerful Content Marketing Strategy - Huffington Post

5 Steps to Creating a Powerful Content Marketing Strategy - Huffington Post | Effective Inbound marketing practices | Scoop.it
5 Steps to Creating a Powerful Content Marketing Strategy
Huffington Post
The basic strategy of content marketing requires you to have a clear vision of your business objective.
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How Brand Marketers Can Win the War Against Industry Disruptors - Forbes

How Brand Marketers Can Win the War Against Industry Disruptors - Forbes | Effective Inbound marketing practices | Scoop.it
How Brand Marketers Can Win the War Against Industry Disruptors Forbes And while a good deal of the news surrounding these “sharing” startups is negative, traditional brand marketers who have been affected by these recent trends can't dismiss the...
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Social Media Statistics to Help Your Marketing Strategy - Minnesota Miranda

Social Media Statistics to Help Your Marketing Strategy - Minnesota Miranda | Effective Inbound marketing practices | Scoop.it
Content creation is the building blocks of the internet.
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Nice list of stats by platform

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Customer relationship management (CRM) is gaining momentum - Marketing Week

Customer relationship management (CRM) is gaining momentum - Marketing Week | Effective Inbound marketing practices | Scoop.it
Marketing Week
Customer relationship management (CRM) is gaining momentum
Marketing Week
To a few marketers, 'customer relationship management' (CRM) probably means little more than 'direct marketing'.
Joseph Ruiz's insight:

Love the phrase "channel neutral approach" to marketing

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15 Resources to Create Images for Social Media ...

15 Resources to Create Images for Social Media ... | Effective Inbound marketing practices | Scoop.it
Use these tips and tools to create and edit quality, attractive photos, graphics and images for social media marketing.
Joseph Ruiz's insight:

good resources

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3 Ways Co-Marketing Can Help Your Small Business - eZanga Articles

3 Ways Co-Marketing Can Help Your Small Business - eZanga Articles | Effective Inbound marketing practices | Scoop.it
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Why is Ford's social media strategy so good?

Why is Ford's social media strategy so good? | Effective Inbound marketing practices | Scoop.it
How does a 110 year old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age? (So @ford's social media marketing is pretty cool.
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Infographic Shows How Specific Colors Affect Social Media Strategy ...

Infographic Shows How Specific Colors Affect Social Media Strategy ... | Effective Inbound marketing practices | Scoop.it
Social Marketing Writing put out a very interesting infographic looking at the effects certain colors can have on your social media marketing campaigns. If you watched the video we shared last week about color's effects on ...
Joseph Ruiz's insight:

interesting info

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