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5 lessons from Coca Cola’s new content marketing strategy

5 lessons from Coca Cola’s new content marketing strategy | Effective Inbound marketing practices | Scoop.it
Coca Cola has been a company that has set a high standard over the years on how to market on television and mass media. Its advertisements have always been creative and entertaining.
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The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span - Entrepreneur

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span - Entrepreneur | Effective Inbound marketing practices | Scoop.it
Entrepreneur
The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span
Entrepreneur
Getting someone's email address is a privilege.
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New Social Media Research That Could Change Your Strategy |

New Social Media Research That Could Change Your Strategy | | Effective Inbound marketing practices | Scoop.it
Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy.
Joseph Ruiz's insight:

Some interesting insights 

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There's no such thing as online PR - Econsultancy (blog)

There's no such thing as online PR - Econsultancy (blog) | Effective Inbound marketing practices | Scoop.it
There's no such thing as online PR
Econsultancy (blog)
There's no doubt that the internet has changed marketing's function and activities, but its impact on PR has simply been to expand the discipline's footprint.
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3 Reasons to Segment Your Email Marketing Lists | News | eZanga.com

3 Reasons to Segment Your Email Marketing Lists | News | eZanga.com | Effective Inbound marketing practices | Scoop.it
You're customers aren't all the same, so why are you sending them all the same emails? Here's why you should use email marketing segmentation.
Joseph Ruiz's insight:

Good review of the basics

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Has Content Marketing Hijacked Content Strategy?

Has Content Marketing Hijacked Content Strategy? | Effective Inbound marketing practices | Scoop.it
There is often debate about the distinctions between content marketing and content strategy, but whatever their differences, they shouldn't be working at cross purposes. There is an opportunity for...
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How to Curate Your Facebook News Feed

How to Curate Your Facebook News Feed | Effective Inbound marketing practices | Scoop.it

Excerpt from article by Mashable:
"Baby photos. News articles. Selfies. Advertisements. Job announcements.
It's likely your Facebook News Feed contains some combination of these, if not all of them (and likely other categories, too). That's both the beauty and the curse of News Feed: It provides updates from all aspects of your life in one place, including those you may not care to see.

Mashable sat down with Greg Marra, Facebook's product manager for News Feed, to discuss how users can best curate the content that they see in News Feed. The easiest way to change what you see? Engage with content, says Marra.

"The basic interactions of News Feed are some of the most important signals that we get," he explains. "Unfortunately, those interactions aren't able to capture everything that we want to know, so we also give people additional controls to tell us things we can't figure out just from normal usage of News Feed."

Here's what we learned.
- If You Want to Stop Seeing Posts From a Facebook Friend...
- If You Want to See More Posts From a Facebook Friend...
- Create Additional, Personalized News Feed Lists
- You Can't Eliminate Ads, But You Can Give Feedback
- Take Facebook's Survey

The moral of the story: With the exception of Facebook ads, you should be able to eliminate anything (or anyone) you don't like from your Facebook News Feed. It requires you to put in a little effort, but hey, these digital newspapers aren't going to write themselves..."

Each point is analyzed with detailed information. Read full article here:
http://mashable.com/2014/01/19/facebook-news-feed-curation/

 


Via Giuseppe Mauriello
Joseph Ruiz's insight:

Great tips for more seeing more relevant Facebook content

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Is This the Next Big Thing in Your Content Marketing Strategy? - Jeffbullas's Blog - Linkis.com

Is This the Next Big Thing in Your Content Marketing Strategy? - Jeffbullas's Blog - Linkis.com | Effective Inbound marketing practices | Scoop.it
We’ve all heard the phrase “content is king” countless times, but what is the next big thing to include when planning your content marketing strategy? (Is This the Next Big Thing in Your Content Marketing Strategy?
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35 Essential Tools For Inbound Marketing

35 Essential Tools For Inbound Marketing | Effective Inbound marketing practices | Scoop.it
Do you want more visitors, leads and customers for your business? The obvious answer is yes. Inbound marketing is quickly becoming an essential part of successful marketing strategies and with good...
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Hummingbird and Hashtags: Keeping Your Google Plus Content Strategy Alive

Hummingbird and Hashtags: Keeping Your Google Plus Content Strategy Alive | Effective Inbound marketing practices | Scoop.it
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Lauren Hogan – Enjoy! With Google’s recent Hummingbird update, anyone who does online marketing was forced to review & revamp their marketing strategy.
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3 Marketing Tools for A/B Testing Your Heart Out | News | eZanga.com

3 Marketing Tools for A/B Testing Your Heart Out | News | eZanga.com | Effective Inbound marketing practices | Scoop.it
It's hard to look at all your landing page ideas and try to choose which is best. Use A/B testing and let the numbers decide for you.
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Is Your Big Data Strategy Mobile-First?

Is Your Big Data Strategy Mobile-First? | Effective Inbound marketing practices | Scoop.it
Is Your Big Data Strategy Mobile-First? http://t.co/WtQkWNpIOm
Joseph Ruiz's insight:

some say mobile provides more contextual, relevant data on consumer behavior. Some interesing points. #mobile #marketing.

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Social Marketing Strategy: The Big Picture - Business 2 Community

Social Marketing Strategy: The Big Picture - Business 2 Community | Effective Inbound marketing practices | Scoop.it
Social Marketing Strategy: The Big Picture
Business 2 Community
Social marketing has become one of the most important, yet often misunderstood, concepts in advertising over the past five years.
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Infographic Shows How Specific Colors Affect Social Media Strategy ...

Infographic Shows How Specific Colors Affect Social Media Strategy ... | Effective Inbound marketing practices | Scoop.it
Social Marketing Writing put out a very interesting infographic looking at the effects certain colors can have on your social media marketing campaigns. If you watched the video we shared last week about color's effects on ...
Joseph Ruiz's insight:

interesting info

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Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY] - AllTwitter

Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY] - AllTwitter | Effective Inbound marketing practices | Scoop.it
Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY] (RT @antaldewaij: Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY] http://t.co/iJ6p5o9Geo)...
Joseph Ruiz's insight:

Interesting but small study so consider directional.

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Email Marketing + Social Media = A Winning Combination | News | eZanga.com

Email Marketing + Social Media = A Winning Combination | News | eZanga.com | Effective Inbound marketing practices | Scoop.it
Digital marketing channels need to be integrated with each other. Bridge the gap between your social media and email marketing with these 6 starter steps.
Joseph Ruiz's insight:

Good advice email and social can and do work well together

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10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week - Econsultancy (blog) | Effective Inbound marketing practices | Scoop.it
10 interesting digital marketing stats we've seen this week
Econsultancy (blog)
This week it includes content marketing at the RFU, Christmas shopping, the Super Bowl, live chat on ecommerce sites, and online gambling.
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Should Coca-Cola Quit Its Content Marketing Journey? | Sparksheet

Should Coca-Cola Quit Its Content Marketing Journey? | Sparksheet | Effective Inbound marketing practices | Scoop.it
When a dominant global brand goes all in on content, it’s hard not to assume it’s got it figured out. Social media expert Mark Higginson dives into the data behind Coca-Cola Journey and discovers some hard truths.
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9 Signs Of A Healthy Brand - Customer Relationship

9 Signs Of A Healthy Brand - Customer Relationship | Effective Inbound marketing practices | Scoop.it
It’s amazing who we forget and how quickly. I don’t remember any of the people on the bus last week. Who did I ride home with last Thursday? My mind goes blank. It’s nothing personal – it’s simply that I have no reason to remember them.
Joseph Ruiz's insight:

interesting checklist

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Why a Blog Post Can Have More Impact Than a Super Bowl Ad - Huffington Post

Why a Blog Post Can Have More Impact Than a Super Bowl Ad - Huffington Post | Effective Inbound marketing practices | Scoop.it
Why a Blog Post Can Have More Impact Than a Super Bowl Ad
Huffington Post
You know there's a seismic shift afoot when one of the world's largest traditional advertisers, Coca Cola, defines its marketing mission as Content 2020.
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Why you should consider tablet users when designing your content marketing ... - Castleford Media (blog)

Why you should consider tablet users when designing your content marketing ... - Castleford Media (blog) | Effective Inbound marketing practices | Scoop.it
Castleford Media (blog)
Why you should consider tablet users when designing your content marketing ...
Joseph Ruiz's insight:

No surprises here, but important point, consumers expect a common convenient experience across all devices.

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2014 SEO Playbook: Google Hummingbird, Content & Authority

2014 SEO Playbook: Google Hummingbird, Content & Authority | Effective Inbound marketing practices | Scoop.it
It’s November, which means it’s time for my annual SEO Playbook for the coming year.

Via Josepf J Haslam
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10 Steps To Creating A Mobile-Optimized Content Marketing Strategy

10 Steps To Creating A Mobile-Optimized Content Marketing Strategy | Effective Inbound marketing practices | Scoop.it
With the release of Google’s recent Hummingbird algorithm update, mobile sites and strategies are in the spotlight. For businesses, having a site that renders across a wide variety of mobile devices is critical for doing business.
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5 Marketing Strategies for Google Plus Content to Increase Engagement - Business 2 Community

5 Marketing Strategies for Google Plus Content to Increase Engagement - Business 2 Community | Effective Inbound marketing practices | Scoop.it
5 Marketing Strategies for Google Plus Content to Increase Engagement Business 2 Community 5 Marketing Strategies for Google Plus Content to Increase Engagement image google plus 7 Once you claim your G+ Authorship and start seeing some of the...
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6 Tips on how to Integrate your Social Media Strategy

6 Tips on how to Integrate your Social Media Strategy | Effective Inbound marketing practices | Scoop.it
Images: Strategy-Small.jpg Normal 0 false false false EN-GB X-NONE X-NONE (6 Tips on how to Integrate your Social Media Strategy http://t.co/uTMmsFBc5Y)...
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Content Strategy: 64 Tips for Google Plus [infographic]

Content Strategy: 64 Tips for Google Plus [infographic] | Effective Inbound marketing practices | Scoop.it
Blog post at How-to Social Media Graphics: Make Your Own Graphics! : Do you have a content strategy for Google Plus?
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