Audience involvement is the process and act of actively involving your target audience in your communication mix, in order to increase their engagement with your message as well as advocacy to your brand.
I think this article really explores the reason of advertsing and the importance of second screen engagement. As we all know, most of us use social media to connect with our friends and families, we share our life and experiences on those websites to bring us closer to each other. We trust most of the people that we engage with and this makes their values and opinions trustworthy and is a great way of spreading information that would be an advantage to your marketing plan.I think the statistics of nearly a quarter of teenagers sharing what they watch on tv is very interesting and the idea of collaborative storytelling has given me a new perspective of the different ways of marketing today
Any of these marketing communication tools will likely help your marketing and advertising out tremendously. You will definitely make your life as well as business a whole lot less complicated when you take advantage of the marketing communication tool throughout this document.
In this fast moving environment, businesses are facing more competition each day, therefore it is important for businesses to come with a cost effective way to communicate with its targted market. The article mentions the use of free communication channels such as 'Youtube' to create an awareness as Youtube is a well-known and liked website where people seek for advice. The social platform allows consumers to look at it with their free-will and will be more well tolerated as it is not 'forced' onto the consumers. It allows the targeted information to be more well-liked. the article also talks about using blogging as another cheaper alternative for marketing, but however it is difficult to set-up and may not always be successful. Therefore I believe that the purpose of this article is to understand that different marketing channels are available nowadays to meet the different lifestyles of people.
Five Steps to Avoid a Marketing Strategy and Planning Disaster:
1. Identify your business goals and evaluate them in context with the latest marketplace realities and customer research. Start with the customer problems you can solve and take their perspective. 2. Ruthlessly evaluate what worked and what didn’t in the past. Pick winners and prune the losing tactics, techniques and processes. Shift people to where they are needed most. 3. Model the appropriate marketing mix in order to achieve a higher return on marketing spend. 4. Define a Content Strategy based on the needs of todays’ buyers. Create an audience-first marketing mentality. 5. Define an always-on, inbound marketing approach that produces more efficient and effective marketing outcomes.
This article focuses on the importance of B2B marketing in which businesses need to attract potential investors, it outlines 5 important steps which are to identify business goals, evaluate past marketing plans, model an appropriate marketing mix, define a content straegy and establish an inbound marketing approach that is likely to be more successful. without proper marketing research, businesses is unlikey to reach their target market effectively and allocate budget to the right IMC channels. Therefore in my opinion B2C marketing is definitely different to B2B marketing but in both cases, reasearch and evaluation of past techniques needs to be closely monitored to adjust to the current evolving world.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.