If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.
In order for your business to stand out amongst its competitors, you may want to consider spicing up your marketing campaign or looking into new, diverse...
Erica George's insight:
This article focuses on sponsoring teams as a form of marketing communications. It covers three main points- establlishing local relationships, creating word-of-mouth marketing, and branching out by trying a new tactic.
I think sponsoring local sports team is a great way to support the community, but do you think it results in successful marketing for all kinds of organisations?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.