Recent research into communication practices suggests that only half of communicators say all their work is aligned to corporate strategy and goals. Are you one of the 50 percent? This arresting statistic is based on the “#11ways Benchmarking Database,” a report I recently developed with Michael Ambjorn. The database covers 81 organizations, across 10 countries, with approximately ...More
Susan Burnell's insight:
Only 50% of communicators align all their work to strategy and goals? Might be time for a refresher.
Don't tell a reporter you want to approve what he writes, or that you have an exclusive when you plan to give the story to other reporters. You'll only hurt your credibility.
Susan Burnell's insight:
I've been on the journalist side, and these are on the mark. I'd add that being organized, providing solid facts and respecting the writer's time will win you points too. If you say you'll get back with answers to questions you couldn't answer, do that very quickly.
Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?
I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.
Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?
Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.
Interesting. I have to disagree with blog length - 1600 words (about a 7-minute read) might be good for SEO, but it's a long time to expect readers to stay with you. Respect their time and keep it short
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