Pinterest is the biggest social network for visual content, and that includes infographics. It’s one of my favorite places to browser and discover new infographics. (You can follow us on Pinterest here).
With so much content on Pinterest, how do you make your infographic stand out? What are the characteristics of highly pinned and liked Pinterest infographics? To answer these questions, we looked at over 200 popular Pinterest infographics and manually evaluated them based on a series of qualitative and quantitative characteristics. We looked at a variety of dimensions such as topic, type of infographic, dominant style, expected reaction, number of story points, font, colors used, chart types, the ratio of length to width. Although a few people evaluated the infographics, we did a big normalization process within the team to make sure that all of the infographics were coded consistently on each dimension. To measure the performance of the infographics, we looked at the number of pins and likes. Which is a better indicator? For Pinterest, pins are a far better indicator of success as pinning is a combination of liking and sharing and is the main user action on Pinterest. Based on our research we identified 6 factors for a great Pinterest infographic. You can view the infographic summary and read the details in the writeup that follows below.