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Why Content Curation + Content Creation is a winning content strategy

Why Content Curation + Content Creation is a winning content strategy | Edumorfosis.it | Scoop.it
Content. Content. Content. There’s no denying the fact that content is the leader of the online marketing pact right now. Now don’t get me wrong. It’s important. But the truth of the matter is that content has always been what great marketing was built on. Package it up. Call it something new. Do what you want. But when it comes to succeeding online, your content is the cornerstone of your strategy.
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Sonia Santoveña's curator insight, April 6, 2015 5:10 AM

añada su visión ...

Nassima Dahmani's curator insight, April 7, 2015 10:08 AM

Week 4

Content curation, the value adding process, is getting more and more popular with businesses on social media since content creation is too difficult, time consuming and costly. Content curation is presenting, organization and sharing content that is relevant to you and the business. What I am currently in the process of doing is content curating for my marketing class. I find this technique a lot easier than having to come up with everything on your own. This is the same thing for businesses. Instead of having to make up everything from scratch and always have to think hard about what they next post will be about, they usually find something that they like, share it and comment on the source either with an opinion, question, etc. Businesses can also increase and better their relationships with their customers through content curation because of the personal feel that comes along with it. Also, they can increase engagement and involvement on the posts where is can become a two-way conversation between customers and the business. Throughout this class, I have come to realize how important conversation is for business on social media. This gets companies noticed and talked about later on. If I commented on one of Nike’s posts and found that it would be appealing to one of my friends, I would tag him/her in the post in order for them to see and comment on it as well. Then, we would talk about it later when we saw each other. Therefore, it builds relationships with one another and with the business. If done correctly, the article states that businesses can increase traffic, leads and sales and giving the image of being a thought-leader. This means that businesses are taking the time to reflect on meaningful posts and comment in a way that will appeal to their general audience.

This article argues that every business strategy needs content creation and curation due to several benefits. They are right; a balance between the two strategies would make an interesting social media plan. It would get boring if the business were always doing one or the other because there would be no variety and it would not be attractive to many customers. This way they are covering all their bases and appealing to a larger demographic.

I use content curation in my everyday life (e.g. share a post while commenting on it for friends and family to see) and hardly ever create my own content (e.g. post a status about what I am doing today). I usually find content creation boring over content curation since it is not talking about me and appealing to more friends and family or they can relate more to the post. 

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Digital Leadership: A new paradigm shift

Digital Leadership: A new paradigm shift | Edumorfosis.it | Scoop.it
Leadership has transformed over the years. Long gone are the days when school leaders managed employees using a top-down approach. Today, school leaders are expected to not only be collaborative and run the day-to-day functions of the school but also serve as instructional leaders. It is also not enough for leaders to only have a fundamental knowledge of technology; they need to embrace it from an instructional perspective and utilize it as a platform to share ideas and best practices. The questions then become, how does this get accomplished? and what should it ultimately be called?

Educational leadership programs are numerous and teach many important topics. Yes, school law, school finance, organizational theory, and curriculum development will always be important; but it now appears as though digital leadership is a new frontier that is only minimally offered as part of leadership training. We recently had the chance to create our own digital leadership program from the ground up with Kean University Board of Trustee Member, Dr. Lamont Repollet.

To do so, we posed two essential questions: what should be focused on when considering digital leadership? and what should educational leadership programs be promoting? We think that the following key tips and suggestions should be considered moving forward.
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5 powerful Digital Clickers for teachers

5 powerful Digital Clickers for teachers | Edumorfosis.it | Scoop.it
Digital clickers are interactive learning technologies that provide teachers with an effective way to collect meta-data about their teaching and engage students in learning. Clickers are proved to increase students learning outcomes and can be used for a variety of purposes. For instance, teachers can use them to pose questions at different intervals during class instruction to check on students understanding. They can also be used for delivering short quizzes, polls and surveys and gather informal data to inform ones teaching methodology. There are a variety of digital clickers to use in class. The collection below features some of our favourite titles:
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Aprendiendo con PBL (ABP) - 2ª parte

Aprendiendo con PBL (ABP) - 2ª parte | Edumorfosis.it | Scoop.it
La mayor parte de la sociedad de hoy (si lo vemos en cualquier pirámide de población que nos saque promedios) veríamos que la mayor parte son adultos y como tales , incluso muchos educadores, ,nunca fueron expuestos al aprendizaje basado en proyectos durante sus años escolares. Y así, puede ser un poco difícil de entender el concepto y entender sus beneficios. Después de todo, hay una línea de tiempo, el currículo para satisfacer, y ciertos conocimientos y habilidades que los niños deben dominar; hay esas pruebas que vienen en la primavera….
Así mismo, los que se quieren llamar innovadores, no tienen claro si pueden mejorar mejorar, transformar el curriculo y menos aun des de donde, es decir, des de dentro del sistema o desde fuera…

Nos encontramos en una sociedad donde la tecnología está cambiando lo que realmente entendemos como aprendizaje en la escuela, en la universidad. Por desgracia, parece que nuestros legisladores estatales y “gurús” de pruebas no han conseguido la nota todavía. Todavía estamos tratando de encajar nuestra escolarización en los modelos no-tech y no la realidad a base de edad, cuando deberíamos estar preparando para trabajar las habilidades que necesitarán para convertirse en aprendices de por vida y satisfacer las demandas de un lugar de trabajo que está cambiando más rápidamente de lo que podemos ser capaces de ajustar a nuestras necesidades.
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[PDF] What leaders need to know about Remote Workers

[PDF] What leaders need to know about Remote Workers | Edumorfosis.it | Scoop.it
Today’s workplace is a global one, with companies and even teams that stretch across geographical boundaries. Distance is no longer a barrier to collaboration, thanks to technologies that allow forinstantaneous communication across state and country borders.
 
The idea of supervising and working with employees you rarely meet in person — if at all — is more and more commonplace.
 
According to Gallup, 37% of of U.S. workers say they have telecommuted, a massive increase from the 9% who said the same back in 1995. Employment site FlexJobs saw a 26% jump in remote work postings between 2013 and 2014. It’s safe to say that, even if your company does not currently employ remote workers at the moment, you’re likely to hire or work with them soon.
 
If that worries you — or if you already have remote employees and are concerned about them — it might be because of the stereotypes that run rampant about telecommuters being lazy, unreliable, or disconnected from the rest of the company. But the reality is that remote workers have a lot of potential to contribute to their organizations in unique ways.
 
We surveyed 509 U.S. employees who work remotely at all times to find out about their experiences in the workplace. And to put their responses in context, we compared them with benchmarks calculated from responses from over 200,000 employees across all work arrangements.
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Higher Ed offers new opportunities for digital learners

Higher Ed offers new opportunities for digital learners | Edumorfosis.it | Scoop.it
Higher education today faces considerable pressures. The cost of attending college is increasing at a rate that outpaces inflation, and many students are saddled with burdensome student loans.

All in all, higher education is becoming more like a business as students, parents, and alumni have a much more transactional relationship with institutions. Career centers are expected to serve as job placement firms as donors want to see returns on their investment in their alma mater.
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[PDF] Millennial Carreers: 2020 vision

[PDF] Millennial Carreers: 2020 vision | Edumorfosis.it | Scoop.it

By 2020 Millennials will make up over a third of the global workforce. That’s one reason so many reports about them exist. Some say they are disloyal, self-absorbed and lazy, while others claim they’re a generation of digital entrepreneurs and innovators. Some aim to dispel the myths others have created. Just type “Millennials are...” into a Google search  to see the stereotypes.

This is not just another Millennial report. This report presents new findings with fresh insights  from the perspective of both employers and employees. As world of work experts, we have nearly 30,000 employees advising 400,000 clients on hiring decisions and talent development every year. We find work for 3.4 million people—about half of whom are Millennials.

We carried out quantitative research across 25 countries surveying 19,000 Millennials, including 8,000 ManpowerGroup associate employees and more than 1,500 of our own hiring managers. We asked what they look for in a job, what development opportunities they seek and what would make them stay with an employer. We wanted to understand how different they are or aren’t from the rest of the workforce and from generations before them. We wanted to ensure that the sample represented all working Millennials; not just the top percent of tech-savvy earners, but also the graduates and non-graduates across all industries, income and education levels.

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4 tips to use the Minimalist Theory in eLearning

4 tips to use the Minimalist Theory in eLearning | Edumorfosis.it | Scoop.it
The Minimalist Theory is attributed to J.M. Carroll, and is based on constructivism. Carroll stated that "Adult learners are not blank slates; they don't have funnels in their heads; they have little patience for being treated as 'don't knows'." [1]. Adult learners already have a wealth of experience and prior knowledge tucked away in their memory, which should be regarded as invaluable assets. It is our job, as eLearning professionals, to use instructional activities and materials that support online learners and give them control over their personal learning path. In other words, we must minimize the usage of eLearning resources that stand in the way of their progress.
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Five tips to increase Webinar Interactivity

Five tips to increase Webinar Interactivity | Edumorfosis.it | Scoop.it
How can I make my webinars, which are usually 30 to 60 minutes long, more interactive?” I asked myself after being a talking head in my last webinar. Facilitating webinars at TCEA on a regular basis, I definitely want to know better approaches for engaging the audience, enabling them to move from being just listeners to active participants. With that imperative motivating me, I stopped for a moment and asked some colleagues, “How do you make your webinars more interactive?
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[PDF] Labor Market Outlook 2016

[PDF] Labor Market Outlook 2016 | Edumorfosis.it | Scoop.it
According to the 2015 ManpowerGroup Talent Shortage Survey, 38% of employers report difficulty filling jobs globally. In some markets, workers may be plentiful but due to a weak economy, they may not be utilized to their full potential. And with resources tight, employers may not be able to invest in their workers to develop them and increase productivity. In addition, in locations with high unemployment rates, employers are likely sifting through large numbers of applications searching for a quality hire. The difficulties that these employers face can be grouped into two kinds of mismatch: one based on a lack of job seeker interest and the other on a lack of skills.
Edumorfosis's insight:

Tal y como lo hemos estado planteando en diferentes foros, existe una marcada brecha entre los empleadores y los profesionales en búsqueda de empleo. Gran parte de los empleos del milenio requieren destrezas, habilidades y telentos relacionados con la creatividad y el uso tecnológico. Se espera que para el 2020 esa brecha se extienda mucho más.  Por primera vez en mucho tiempo experimentaremos ofertas de empleo a niveles exponenciales y muy pocos profesionales capacidatos para ocupar dichas vacantes.

Esto debe preocupar a los sistemas educativos, que se dedican a preparar profesionales para una era que ya pasó. Los viejos modelos mentales del sistema ya no pueden solucionar los problemas reales del siglo 21. Las formas en que operan muchas universidades ya no complen con el conjunto de habildiades y destrezas que el Mercado Laboral y la Economía Creativa demandan.

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The lonely eLearning Designer

The lonely eLearning Designer | Edumorfosis.it | Scoop.it
From time to time, all instructional designers have considered their job to be an “austere and lonely office,” to borrow the words of poet Robert Hayden. Even if we are lucky enough to be part of an instructional design and development team, when the brainstorming and collaboration are done, it is each of us alone facing the fear of the blank screen and trying to do our best for our learners.

What keeps us going? How do we keep ourselves motivated?
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3 theories why we are intrigued by mLearning

3 theories why we are intrigued by mLearning | Edumorfosis.it | Scoop.it
Why are we so interested in mobile learning?

What is it about moving online education from our laptops to our phones and tablets that has gotten us so intrigued?

Is it because the world of social media has largely moved to mobile?

Over three-quarters of all the time that people in the U.S. spend on social media is done so on a mobile device. 90 percent of people that access Facebook on a daily basis are doing so via mobile, and over 50 percent of Facebook users only access the social network on a mobile device. Over 80 percent of Twitter users are mobile users. More than half of YouTube views come from a mobile device.

I have 3 theories about why we are so intrigued by the siren song of mobile learning:
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7 tips for developing an effective mentorship online Training program

7 tips for developing an effective mentorship online Training program | Edumorfosis.it | Scoop.it
As George Bernard Shaw once said: "We are made wise not by the recollection of our past, but by the responsibility for our future." Employees who have wisdom, insight, and expertise have a lot to offer junior staff members. They have the power to foster a new generation of successful corporate learners who can carry the torch in the years to come. However, organizations must give them a way to share their experience and knowledge, such as developing a mentorship online training program that follows these best practices.
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Modelling is the best way to teach

Modelling is the best way to teach | Edumorfosis.it | Scoop.it
When we teach through modelling behaviour, the learner is in control, whereas teaching by shaping behaviour means the teacher is in control. In Western society, shaping has been the dominant mode for a very long time. But in other societies, it has not been the norm. For instance, Dr. Clare Brant was the first Aboriginal psychiatrist in Canada and a professor of Psychiatry at University of Western Ontario. In 1982 he presented Mi’kmaq Ethics & Principles, which included an examination of the differences in teaching between native and non-native cultures.
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The education institution of the future is here – Leaders must seize it

The education institution of the future is here – Leaders must seize it | Edumorfosis.it | Scoop.it
Amazon’s recent announcement that they will launch a free platform for schools and educators to upload, manage and share educational materials is just one example of the significant evolutions taking place within the higher education space. A growing emphasis on and availability of Open Educational Resources (OERs) necessitates that universities shift the lens through which they view digital technology. In order to leverage these new tools to better drive student engagement and student success, educational leaders need to understand that technology alone is not the “silver bullet.” We must shift the culture and mindset within higher education, embracing current trends to better serve students.
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Reclaiming assessment for Deeper Learning

Reclaiming assessment for Deeper Learning | Edumorfosis.it | Scoop.it

In this era of high-stakes testing that’s used to rank kids and schools, what if we reclaimed the word assessment and put it more authentically in the service of learning?

Going a step further, what if we connected educators who are passionate about deeper learning with a coalition of technical assistance providers and researchers, and surround them with resources and tools so that they can develop new forms of assessment as a learning community of grantees?

Recently, I met with the Assessment for Learning Project, a group of leaders who are catalyzing innovative approaches to assessment that encourage observing, collecting and interpreting evidence of deeper learning. They are inspired by the belief that any form of assessment “worth its salt,” as one teacher put it, “should also be an occasion for learning.”

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Personal Learning Environments and the revolution of Vygotsky’s Zone of Proximal Development

Personal Learning Environments and the revolution of Vygotsky’s Zone of Proximal Development | Edumorfosis.it | Scoop.it

Developmental psychologist Lev Vygotsky defined what the person or a student can do — or the problems they can solve — as three different stages:

  1. What a student can do on their own, working independently or without anyone’s help.
  2. What the student can do with the help of someone.
  3. What it is beyond the student’s reach even if helped by someone else.


He called the second stage the Zone of Proximal Development (ZPD) which had, as said, two limits: the lower limit, which was set by the maximum level of independent performance, and the upper limit, the maximum level of additional responsibility the student can accept with the assistance of an able instructor. But "Vygotsky believed that learning shouldn’t follow development, but rather should lead it. A student should constantly be reaching slightly beyond their capabilities rather than working within them" (Jo Turner-Attwell, 2009).

This reaching beyond one’s capabilities can be pictured as the student entering their Zone of Proximal Development. And this exploration beyond one’s capabilities is not to be made alone, but with an instructor to help in the way. Vygotsky called this instructor the More Knowledgeable Other (MKO), the role of which is to help the student throughout their ZPD by scaffolding the path they have to follow to learn how to solve new problems.

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Use the SAMR Model to spearhead technology in your classroom

Use the SAMR Model to spearhead technology in your classroom | Edumorfosis.it | Scoop.it
This is a question I get often from teachers: Technology is always an extra layer of work in my classroom. How can I blend it into what I already do without taking time I don’t have? When I first addressed this issue fifteen years ago, it was all about replacing traditional classroom tools with one on a computer. For example, book reports were typed on the computer instead of handwritten, or math facts were practiced with a math game instead of flash cards. But that quickly became cumbersome. Teachers didn’t know how to use the digital tools and there was never enough training to untip that balance. At the end of the day, paper-and-pencil was easier, faster, and perfectly understood. Soon, even the most stalwart tech-infused teachers discovered it was just as effective to use traditional tools and pull out the tech stuff for special occasions.
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7 claves para enganchar a tus alumnos en los cursos eLearning

7 claves para enganchar a tus alumnos en los cursos eLearning | Edumorfosis.it | Scoop.it
Se calcula que en el 2025 el 75% de los trabajadores en las empresas habrán nacido entre 1980 y 1995. Son los llamados millenials. Esta generación se caracteriza por buscar soluciones rápidas a los problemas que les surgen y no ser “fieles” a la marcas y empresas. Su objetivo vital es crear un mundo mejor y trabajar en algo que se sientan orgullosos (y si no es el caso se inventarán “su” trabajo). Ante esta situación necesitamos que los cursos eLearning y la formación en la empresa de estas personas sean contenidos atractivos, que provoquen curiosidad y que sean recordados. Necesitamos que los cursos eLearning creen engagement.

 

Cuando hablamos de engagement nos referimos a compromiso o motivación, a la interacción humana y los sentimientos positivos hacia algo o alguien. En educación podemos hablar de motivación, emoción y mejoras en el proceso de aprendizaje. Este tipo de formación nos permitirá mejorar la productividad de la empresa y además se reducirán los porcentajes de abandonos en los cursos.  En el siguiente artículo vamos a desgranar 7 claves para crear enganchar a tus alumnos en los cursos eLearning.


Via juandoming
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Focusky: Software gratuito para crear presentaciones y vídeos

Focusky: Software gratuito para crear presentaciones y vídeos | Edumorfosis.it | Scoop.it
Focusky es una poderosa herramienta para crear todo tipo de presentaciones profesionales, un proceso realmente sencillo a través de una aplicación de uso intuitivo y que pone a nuestra disposición todo tipo de tutoriales y guías. Después de poco tiempo, si trasteas un rato la aplicación, serás capaz de crear impresionantes presentaciones.

El software es gratuito y está disponible para los sistemas operativos Windows y Mac OS X. Esta versión gratuita no tiene limitaciones aunque existe la posibilidad de suscribir planes de pago para acceder a más plantillas que sólo están accesibles para usuarios Pro.
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[Webinar] The future of mobile engagement

With users concentrating more of their time in fewer apps, companies are looking for new ways to connect with customers on mobile. Messaging platforms and bots have the potential to help bridge the gap between consumers and businesses.

In this webinar, Will McKitterick, Senior Analyst at BI Intelligence, Business Insider’s premium research service, cuts through the hype around bots and messaging to help you anticipate the future of mobile engagement.

Learn more about how BI Intelligence can help your business: http://read.bi/1UdF7wC

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[PDF] The way we work

[PDF] The way we work | Edumorfosis.it | Scoop.it
Work is so much more complicated today than just the hours put in during any given day. In the average office, knowledge workers – workers whose main capital is knowledge, whose job is to “think for a living” – have to contend with generational gaps, digital transformations, the on-demand economy, the fast evolving nature of work, frustrating technology and the growing realisation that many of their jobs won’t be in existence in the future.
 
Commentators and business thinkers have a lot to say on the
changing workplace, but we wanted to find out exactly what
knowledge workers themselves think about work and the
workplace. So, we surveyed 9,000 knowledge workers across
the US, UK and Germany to explore three key themes:

  1. Establishing knowledge worker’s true work patterns
  2. Explore knowledge worker’s behaviours in the work environment
  3. Define the attitudes of knowledge workers towards the workplace and to each other
 
In the quest to create an unparalleled, unbiased and authoritative insight into these areas we worked with an independent research partner, Censuswide. The results of the study are really striking and, in many areas, challenge preconceived ideas about work-life balance, the freelance economy and changing attitudes to teams. The study highlights the discrepancies between the ideal working life and the reality of knowledge workers’ day to day activities, how “the office” is changing and points out exactly how critical communication and collaboration is at both a personal and corporate level. In challenging economic circumstances and the on-going war for talent, this survey should give the global business community much to ponder when considering the future shape of their business, workplace and workforce. What I took from the results of the research personally, is that the time to find New Ways to Work is upon us. As business leaders we need to start shaping our businesses, our office spaces and the communications tools within them to suit the modern knowledge worker – or stand a
real risk of losing our top talent. This research serves to remind me, and us as whole, to be mindful of the power of a new digital age.
Edumorfosis's insight:

Los empleados participantes en este estudio reconocieron que los roles laborales que ejecutan hoy, no serán los mismos que practicarán en el futuro. Este mismo pensar debería suceder en el contexto educativo superior. Los docentes deben comenzar a prepararse para llevar a su práctica docente y administrativa los roles que demandará el mundo globalizado del siglo 21.

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Is the Traditional Classroom dying? Not really!

Is the Traditional Classroom dying? Not really! | Edumorfosis.it | Scoop.it
Looking at the graph of learning hours available by delivery method, that’s a natural question to ask. According to ATD’s 2015 State of the Industry report, the availability of instructor-led, classroom-based delivery fell in five of the six years between 2008 and 2014. It made up almost two-thirds of the learning hours available that year, but only half in 2014.
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50 reasons it's time for smartphones in every classroom

50 reasons it's time for smartphones in every classroom | Edumorfosis.it | Scoop.it
There are many ways to use a smartphone in the classroom, but it continues to be a touchy subject.

Privacy, equity, bandwidth, lesson design, classroom management, theft, bullying, and scores of other legitimate concerns continue to cloud education’s thinking about how to meaningfully integrate technology in the learning process.

To be clear–learning can happen in the absence of technology. Integrated poorly, technology can subdue, distract, stifle, and obscure the kind of personal interactions between learner, content, peer, and performance that lead to learning results.

But increasingly we live in a world where technology is deeply embedded into everything we do. Thinking about it simply in terms of “digital literacy” puts you about 5 years behind the curve. It’s really much more than that–less about being connected, and more about being mobile.

There will be growing pains, and I’m sure educators that have brought in BYOD programs into their school can come up with 50 reasons it won’t work. But most of those 50 are a product of the continued poor fit that exists between schools and communities–the system and the humans it serves.

Soon, the argument won’t be about smartphones, but rather steeper technology–contact lenses that record, and bendable, wearable mobile hardware that offers AI-produced haptic feedback to guide how students research, skim through information, or connect through media (all media will be social).
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11 online tools that will improve your eLearning process

11 online tools that will improve your eLearning process | Edumorfosis.it | Scoop.it
We all want to learn easier and better. That’s why eLearning was invented to begin with. It is a tool that hugely simplifies learning by breaching distances and making it easier for people who are occupied during normal hours to classes after all. It doesn’t end there either. Obviously it’s a massive advantage for people living in disadvantaged areas, where they might not have access to standard education. It’s for this reason that so many of the eLearning trends are positive. And it is for this reason that we’ll continue to see the online tools surrounding eLearning multiply and increase in sophistication, both for the eTeacher and the eLearner. The problem is, how do you make sense of it all and what online tools work best?

Today we’re going to take a look at 11 of the 100 online tools listed by Jane Heart. For those of you who haven’t seen the list before, it was created by getting 2000 learning professionals to weigh in and give their opinions and its worth a look in its entirety.
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[Slideshare] Nos reinventamos o nos reventamos

Conferencia actualizada con los nuevos indicadores organizacionales, sociales, empresariales y tecnológicos de la era. Se muestra cómo tales indicadores afectarán grandemente el ámbito educativo tradicional. Es imperante que la Universidad comience su transformación socio-tecno-pedagógica si aspira a seguir siendo el centro de aprendizaje de la sociedad del siglo 21. Nuevas plataformas tecno-educativas han entrado al escenario pedagógico para atender las limitaciones que el Sistema Educativo no sabe, no puede y no quiere atender...

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