A major aspect (and a great challenge at the same time!) of instructional design and eLearning development is to know the behavior of your learners. This way, you can create an eLearning experience that offers the most benefit for the learners and ensure that every component of the eLearning course is helping them towards achieving their objectives and goals. One of the most effective ways to collect this invaluable data is through learning analytics. But why are learning analytics so important in eLearning, and how can they become a priceless resource for instructional designers?