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Rescooped by Jose Cabanas from #TRIC para los de LETRAS!

Sinapsis ele: ¿Comunicación = Conexión = FactorR?

Sinapsis ele: ¿Comunicación = Conexión = FactorR? | Educomunicación |

Via jose antonio gabelas, Sonia C. Alonso
No comment yet.
Rescooped by Jose Cabanas from A New Society, a new education!!

Tecnologías emergentes ¿pedagogías emergentes?

Via Cristóbal Suárez, Mariano Fernandez S., juandoming
Raúl Luna's curator insight, September 18, 2013 9:47 AM

Capítulo escrito por Jordi Adell y Linda Castañeda perteneciente al libro "Tendencias emergentes en TIC".

Beatriz Olivares's curator insight, September 18, 2013 12:40 PM

Lectura súper recomendable!

Alfredo Corell's curator insight, September 22, 2013 1:25 PM

Capítulo escrito por Jordi Adell y Linda Castañeda perteneciente al libro "Tendencias emergentes en TIC".

Rescooped by Jose Cabanas from Connected Learning!

Why Teachers Should Be Preparing For A Multi-Screen Classroom - Edudemic

Why Teachers Should Be Preparing For A Multi-Screen Classroom - Edudemic | Educomunicación |
Students are accustomed to having a bunch of iPads and laptops around them. So it's time to prepare for a multi-screen classroom as well!

Via Stephanie Sandifer
John Purificati's comment, September 18, 2013 5:44 PM
Interesting approach.
Rescooped by Jose Cabanas from The Marketing Technology Alert!

Evolve or Shrink, and The Top 12 Marketing Technology Articles Curated Tuesday, 9/17/13

Evolve or Shrink, and The Top 12 Marketing Technology Articles Curated Tuesday, 9/17/13 | Educomunicación |

External factors are forcing B2B marketers to Go Digital: competitors are using marketing technology; suspects, prospects, clients are available via social media; Sales demands it (CRM, nurtured leads, etc.); Management seeks the measurability that analytics provides; and there’s an abundance of data.


The tools are there, the technology is there, and it’s not hard (not easy either). So what’s holding B2B marketers back? A comfort zone? Ignorance? Budget?


Today’s Featured Marketing Technology article says it best: “To evolve and better prepare your marketing organization to the modern technological landscape, it’s necessary to understand, accept and immerse yourself in the new technological and data-driven landscape.”


You’ve got no choice.


Marketing technology…NOW!


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Featured Marketing Technology Article


Technology Makes “Classic Marketers” the Neanderthals of Digital World | SiriusDecisions Blog | #TheMarketingAutomationAlert

From - Today, 9:43 AM

Key excerpt...


Are classic, technology-light marketers doomed to suffer the same fate as Neanderthals with the rise of the digital marketer? This new species brings a mastery of new technologies, data and ideas that make him/her more adaptable in a rapidly changing marketing landscape. A classic marketer has two choices: embrace and adapt, or become irrelevant and unemployed. To evolve and better prepare your marketing organization to the modern technological landscape, it’s necessary to understand, accept and immerse yourself in the new technological and data-driven landscape. That doesn’t mean abandoning everything you’ve learned about marketing over the last several decades. It does mean taking only the strongest and most advantageous strategies and tactics (those advantageous Neanderthal genes, as it were) from classic marketing, adapting and applying them to the digital world.


iNeoMarketing's insight:

That's what is called a smackdown. And it could not be better stated.


Don't be that marketer.



 [GRAPHIC] Six critical marketing focus areas to ensure 2014 success | @HeinzMarketing | #TheMarketingAutomationAlert

From - Today, 9:33 AM


iNeoMarketing's insight:

Brilliant, and should be the starting point for your planning. You need to reinvent in the face of marketing technology, so start here.


See the image here.



CMOs Struggle to Valuate Impact of Marketing Spend; Optimistic About Economy - Profs | #TheMarketingAutomationAlert

From - Today, 9:26 AM


Key excerpt...


Only one-third of chief marketing officers report that they are able to demonstrate quantitatively the impact of their marketing spending, according to a recent report by The CMO Survey.


Proving the value of social media spending is a particular challenge for top marketers. Only 15% of CMOs surveyed report proven quantitative impacts from their social media marketing. Another 36% say they have a good sense of the qualitative impact, but not the quantitative impact.


Moreover, almost half of the CMOs surveyed (49%) have not been able to show that their company's social media activities have an impact on their business.


iNeoMarketing's insight:

I've scooped about this report this week and last week, but this post brings the key issue to the forefront: that 1/3 of CMO's are able to quantitatively demonstrate the impact of their spend.


It should be 100%, and your 2014 budget should be aimed at 100%. Tools are there, technologies are there.



Micro-failures and the future of marketing - Econsultancy | #TheMarketingAutomationAlert




From - Today, 9:18 AM

There is a seismic shift occurring in marketing as startups, for various reasons, are forced to discover new ways to grow their user bases.




Marketing is now agile

Instead of having a board meeting that decides to allocate $10,000 to AdWords, why not spend $250 on AdWords (without asking anyone), and see what happens?Instead of spending three months building and implementing an affiliate solution, why not sign up for a cheap web app that has the core functionality you need, hand recruit five affiliates, and see what happens?Instead of talking for a week about the pros and cons of a certain social media campaign, why not just start it today, and see what happens?


We’ve spent so long optimizing our marketing for execution, we didn’t realize that we should actually be optimizing for ignorance. If we find a marketing strategy that works we can always refine our execution when appropriate, but that was never the real problem. It’s finding a strategy that works at all (our ignorance) that should have been solved for.


Micro-failures are the future of marketing because they solve for ignorance, not execution.


iNeoMarketing's insight:

What, like this is something new?


My head mini-implodes when I read stuff like this, as if this is new, keen insight. Let's see, how else has this approach been called?: skunk works? testing? test market? "give it a try and see if it works?" Talk about optimizing for ignorance: how about not repeating history's mistakes.


Agile marketing is a process. Search the tag "agile marketing" to read about agile marketing process, esp. Scott Brinker.



Why Most B2B Advertising Doesn't Matter (And Steps To Fix It) - B2B Digital Net | #TheMarketingAutomationAlert

From - Today, 9:09 AM


You agonize over the details of your marketing, yet your audience cares about it less every day. The problem? Marketing teams approach it wrong.




Meanwhile, your audience runs by. Your ad briefly passes through their peripheral vision. It doesn’t matter anymore what you think. All of this was for them, not for you.

Did it capture their attention?Did it draw them in?Did it make an impression?Or did it just pass by, part of the ambient busyness they filter out every day?




1. Get attention
Without a brief moment of attention, nothing else matters. Your audience has no intention of giving you their attention, you must earn it with everything from design to headlines.


2. Agonize over the first impression
If they see it for 2/10ths of a second, what are they left with? Do you hold their attention, or is it gone?


3. Then perfect your delivery
If you don’t already have their attention, you will not be seen. And marketing that is never seen is like the proverbial tree falling in the forest.


iNeoMarketing's insight:

Forget the notion of breathing life into B2B advertising: that ship has sailed. But take note of these three points as they are applicable to anything produced by the team.



The Secret Side of Google AdWords: Video Ads - KISSmetrics | #TheMarketingAutomationAlert

From - Today, 9:05 AM


If you are using Google AdWords to generate leads and drive sales, you’ve probably noticed increasing competition for many of your keywords over the last few years.




Google TrueView videos are called such because advertisers are charged only when a video actually is viewed by a user. The biggest strength of TrueView is the feedback provided to advertisers. Who are the users? Where are they coming from? And most importantly, are they watching?


The three formats offered in TrueView are in-stream, in-search, and in-display.


In-Stream: Ads play at the beginning, middle, or end of YouTube partner videos (partners are any YouTube user that has decided to make money by displaying ads in their videos). Viewers have the option to skip the ad after 5 seconds. If the video ad is 30 seconds or longer, you’re charged once the ad reaches the 30-second mark. With shorter ads, you’re charged only if the entire video runs.


In-Search: Ads are displayed in search results when specific keywords are searched and aren’t played until someone selects the video. You’re charged once the user clicks to play the video.


In-Display: Ads appear next to other videos on the YouTube Watch page and are labeled as an ad. You’re charged once the user clicks to play the video.


iNeoMarketing's insight:

A very useful and informative post that goes beyond Google AdWords video on YouTube. If video is on your "Test this" list, then refer to this post.



Little-Known Google Marketing Resources You Should Consider Using — socialmouths | #TheMarketingAutomationAlert

From - Today, 8:12 AM


Are you aware of all the marketing power tools Google can provide for your online business? Here are some you should consider adding to your marketing toolbox




Think Insights has actually been around for a couple of years, though the site has been recently updated. It’s largely self-promotional, but it also gives you free access to studies that show you how certain demographics use the worldwide web.


You might hesitate to use Google’s Surveys when you learn that this resource is a paid service, but you need to realize that stepping outside the usual email list by doing research with surveys will always entail monetary cost.


Market Finder  helps you determine who your potential customers are in the global arena. All you need to do is enter a keyword related to your product or service, and then choose the region where you want to promote your business.


Tag Manager is something practically everyone involved in online marketing will benefit from. What it essentially does is allow you to manage tracking tags centrally without touching the back end code, as long as someone in the IT department has already added the main container. This is marketing liberation: no more begging to the IT geeks!


Tag Assistant: This is actually the Chrome extension of the Tag Manager, so if you’re using, or planning to use, the former, then it could indeed be a good idea to use this as well. It makes the task of double-checking your tag configurations a lot easier.


Universal Analytics is an improvement of Google Analytics, and just like its label implies, it’s not bound solely to all things inbound.  Although Universal Analytics is still in beta form, it is expected to change your way of thinking when it comes to marketing analytics. It is also expected to change the way you use analytics, bringing in a new functionality and flexibility to reporting.


iNeoMarketing's insight:

I had no idea the Surveys and Market Finder existed! This is good stuff.



Three Key Job Roles to Make Your Marketing Automation Rock - Marketing Pilgrim | #TheMarketingAutomationAlert

From - Today, 7:51 AM




Content Manager

Make sure you have an individual who can create a steady stream of great content. Ideally, this person will have some writing in his or her background.


Marketing Operations Manager

You will need someone who enjoys mechanics. Setting up integrations, key reports, segmentation, and flows in the system are just some of the activities a good marketing operations person will do.


Nurturing Manager

This role makes sure you are squeezing the juice from the orange. They will work with your content manager and make sure their programs have the right content mapped to the buying cycle. It is also a very critical role because when done well, since nurtured leads can produce a 20 percent increase in sales opportunities versus non-nurtured leads. It is ideal to have someone in this role who understands your buyer and user personas, and also is very good at thinking through the right workflows.


iNeoMarketing's insight:

The last thing you want to do is add bodies to a technology.


The real answer is: where is your department going relative to corporate objectives, and what can you do to reconfigure your human resources to achieve that direction? Outsource that which is not mission-critical, i.e., Content; consolidate where possible, e.g., can Marketing Ops handle Nurturing (yes); and think broadly, i.e., how does the influx of marketing data impact the company, and do I have the wherewithal to maximize on this information?



B2B Purchase Process Data for 2013 - BrainRider | #TheMarketingAutomationAlert

From - Today, 7:33 AM




Key finding: the top 4 information types used during the B2B purchase process

#1 pricing information

#2 technical/product/or service specifications

#3 industry or competitive comparisons

#4 interviews with company experts


Making the effort to provide some pricing information for example how you approach pricing, how a buyer should budget for a purchase, or even sample project pricing will deliver relevant content and provide valuable prospect profiling data.


B2B Competitive Comparison Tools

The B2B Purchase Process includes comparing solution alternatives and vendors.  So it is not a surprise to see industry and competitive comparisons highly ranked.  B2B Buyers are trying to understand the market and how different solutions will apply to their specific needs and pains.  But B2B marketers rarely share relevant or useful comparison tools or information.  This is a missed marketing opportunity.  As a vendor in the space, you are uniquely positioned to understand your industry and competitors.  The current providers of comparison content are 3rd party research firms and analysts who often focus on information gathering and proprietary analysis formats rather than really useful analysis. So if you believe that your offer a real value proposition, go ahead and map it out for your prospects.  It is information they want to know!


iNeoMarketing's insight:

More from the BaseOne report, scooped yesterday.



4 Types of Referral Programs Every Business Needs - Duct Tape Marketing | #TheMarketingAutomationAlert

From - Today, 7:38 AM


You need to keep your referral generation efforts front and center and build many and varied touchpoints along the customer referral journey.




Direct referrals

A direct referral program is the type where you simply state to your existing clients an offer for the act of creating a referral that turns into a client.


Implied referrals

This type of referral is terribly underutilized. In an implied referral program you want to do things that make it very obvious you are doing work for someone, without necessarily asking for referral.


Tangible referrals

With a tangible referral you put something in the hands of your customer that has real value and that they can give to a referral source. The thing I like about this tactic is that you can run it three or four times a year as a low cost, low exposure way to keep referrals top of mind.


Community referrals

There are so many community organizations that need and deserve your support. When you partner with a nonprofit player and support their mission, events and needs you can also offer promotional support by running the occasional promotion that benefits your partner.


iNeoMarketing's insight:

Referral programs are straightforward: no curveballs. The question is always around execution. Example: how can you use LinkedIn for referrals, going beyond Recommendations?



The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic] - Profs | #TheMarketingAutomationAlert

From - Today, 7:09 AM


Writing - This is the best infographic you have ever seen discussing the difference between hype-filled writing and straightforward copy. Which one works best for your audience?



Grow Your Business Using Content Marketing Infographic - Dendrite Park | #TheMarketingAutomationAlert

From - Today, 7:07 AM


This content marketing infographic illustrates how we think about growing a business online and what channels to use to reach your potential customers.

Via marketingIO
marketingIO's curator insight, September 17, 2013 10:48 AM
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Rescooped by Jose Cabanas from New Web 2.0 tools for education!

What’s New in Web Clipper for Chrome | Evernote

What’s New in Web Clipper for Chrome | Evernote | Educomunicación |

Via Kathleen Cercone
Kathleen Cercone's curator insight, September 17, 2013 8:03 AM
Clip, mark up, and share everything you find on the web
Rescooped by Jose Cabanas from Redes Sociales. Siglo XXI.!

20 herramientas gratis necesarias para la gestión de Social Media

20 herramientas gratis necesarias para la gestión de Social Media | Educomunicación |

En este artículo revisaré las 20 herramientas más importantes para la gestión de social media con sus principales características clasificadas por categorías: herramientas de Administración de social media, herramientas de estadísticas, herramientas para monitoreo de reputación, herramientas de búsqueda y otras herramientas necesarias.

Via Gumersindo Fernández, Javier Sánchez Bolado, Alfredo Calderon, Charo Neira García
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Rescooped by Jose Cabanas from EVENTOS PUBLICITARIOS!

Trailer for the Fashion, a new magazine from the Guardian and the Observer – video

Trailer for the Fashion, a new magazine from the Guardian and the Observer – video | Educomunicación |
For the very first time, the Fashion marks a unique collaboration between the style teams at both the Guardian and the Observer

Via jose antonio gabelas
Jose Cabanas's insight:

Digital version available in URL

No comment yet.
Rescooped by Jose Cabanas from IT Books Free Share!

Entity Resolution and Information Quality - Free eBook Share

Entity Resolution and Information Quality - Free eBook Share | Educomunicación |
eBook Free Download: Entity Resolution and Information Quality | PDF, EPUB | ISBN: 0123819725 | 2010-12-22 | English | PutLocker

Via Fox eBook
Fox eBook's curator insight, September 16, 2013 9:52 PM

Customers and products are the heart of any business, and corporations collect more data about them every year. However, just because you have data doesn’t mean you can use it effectively. If not properly integrated, data can actually encourage false conclusions that result in bad decisions and lost opportunities. Entity Resolution (ER) is a powerful tool for transforming data into accurate, value-added information. Using entity resolution methods and techniques, you can identify equivalent records from multiple sources corresponding to the same real-world person, place, or thing.

This emerging area of data management is clearly explained throughout the book. It teaches you the process of locating and linking information about the same entity – eliminating duplications – and making crucial business decisions based on the results. This book is an authoritative, vendor-independent technical reference for researchers, graduate students and practitioners, including architects, technical analysts, and solution developers. In short, Entity Resolution and Information Quality gives you the applied level know-how you need to aggregate data from disparate sources and form accurate customer and product profiles that support effective marketing and sales. It is an invaluable guide for succeeding in today’s info-centric environment.

First authoritative reference explaining entity resolution and how to use it effectivelyProvides practical system design advice to help you get a competitive advantageIncludes a companion site with synthetic customer data for applicatory exercises, and access to aJava-based Entity Resolution program.Table of Contents

Chapter 1 Principles of Entity Resolution
Chapter 2 Principles of Information Quality
Chapter 3 Entity Resolution Models
Chapter 4 Entity-Based Data Integration
Chapter 5 Entity Resolution Systems
Chapter 6 The OYSTER Project
Chapter 7 Trends in Entity Resolution Research and Applications

Rescooped by Jose Cabanas from Social Media, SEO, Mobile, Digital Marketing!

How bitesize videos are changing the way brands communicate

How bitesize videos are changing the way brands communicate | Educomunicación |

Who would have thought that the launch of micro video was going to revolutionise the way we think?

Via Kamal Bennani
No comment yet.
Rescooped by Jose Cabanas from Learning With Social Media Tools & Mobile!

Disrupting the Diploma

Disrupting the Diploma | Educomunicación |

How updating the communication device known as a “diploma” will help students acquire the right skills and help companies hire the right talent. 

Typically, we don’t think of diplomas as a “technology.” But they are. Economists often speak of their“signalling” value. Equipped with a diploma, a job-seeker broadcasts numerous positive attributes to potential employers: Perseverance, self-governance, competence in at least one area.

Employers, in turn, use diplomas as screening mechanisms. If you don't have a diploma, you don't get an interview. According to the New YorkTimes, even employers looking for receptionists and file clerks require a bachelor’s degree these days. “When you get 800 résumés for every job ad, you need to weed them out somehow,” an executive recruiter told the newspaper.

So a diploma is essentially a communications device that signals a person’s readiness for certain jobs.

But unfortunately it’s a dumb, static communication device with roots in the 12 century.

That needs to change.


Via Ilkka Olander
No comment yet.
Rescooped by Jose Cabanas from The Marketing Technology Alert!

Believe the Hype? Test the Hype, and The Top 12 Marketing Technology Articles Curated Monday, 9/16/13

Believe the Hype? Test the Hype, and The Top 12 Marketing Technology Articles Curated Monday, 9/16/13 | Educomunicación |

Fascinating 2013 Buyersphere report has been released, revealing some realities associated with today’s influence of social media over the buying process, which you can read here. What’s the takeaway?


Don’t believe the hype…TEST the hype.


Who knows what works for you? Who can tell what is effective for B2B marketers. We can all sit here and pontificate on the value of this, how to do that, blah, blah, blah. At the end of the day, it’s what really works for you with controlled experimentation so as to determine the best possible mix of tools to drive your objectives. See Scott Brinker’s post for more.


You’re not going to find answers in what the experts have to say: you’re going to find ideas. Take those ideas, and test. Some will work, some won’t. But no one has the genius to say to you that something is rock solid. Sheldon Cooper’s not walking through the door, so test away.


Marketing technology…NOW!


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Featured Marketing Automation Article


14 rules for data-driven, not data-deluded, marketing - Chief Marketing Technologist | #TheMarketingAutomationAlert


From - Today, 12:13 PM

We’re now in the crossfire of a peaking hype cycle for big data and its inevitable backlash.


Excerpted and condensed...


I confess, I emphasize with his frustration. Of course, I believe that data — the right data, used in the right ways — is immensely powerful in modern marketing. As I wrote in a post about pragmatic marketing, “Relying solely on gut-based, experience-driven decision-making in marketing is foolish in the digital age.”


But I also concluded: “The sensible answer for most companies is a balance of data analytics and human judgement.”


In the spirit of a balanced approach, I heartily encourage you to embrace data in marketing — but here are 14 rules of thumb to keep that data in perspective, to support a pragmatic approach to data-driven marketing (and avoid data-drowned or data-deluded marketing).


(iNeo favorites)

#8. Experimentation is the gold standard of causation.

Correlation is not causation. Every data scientist worth their salt will tell you this. But as marketers, it’s usually causation that we’re after — we want to know what we can do that will cause more customers to do more business with us. So what do we do when data shows a correlation that may reveal such a cause? We run a controlled experiment. Keep all other variables constant (as much as is practically feasible) and test the alternatives to prove or disprove our hypothesis.


#13. The model is not reality.

Data is not the reality that it claims to represent. At best, it is a reflection of reality, but one that is susceptible to being warped (see all the rules above). Certainly we want to use data — and maps, for that matter. As the great statistician George E. P. Box said, “All models are wrong, but some are useful.” But it’s prudent to maintain a little healthy skepticism about the correctness of the representation. In particular, we want to be alert to other signs — outside of the data — that suggest that reality differs.


iNeoMarketing's insight:

We see this story play out all the time: new concept, hype is built up, hype doesn't meet reality, rocks get thrown, concept publically goes away, but in the meantime, the smart people keep working away. That's what we have going on with Big Data. For us B2Bers, just skip the notion of Big Data, and settle on...Data. Yeah: Data. You're collecting the Data, and now you need to use the Data. See Scott's 14 Rules (or Commandments with apologizes to Mel Brooks).



Research: The 3 social media secrets of B2B buyers - Schaefer Marketing Solutions | #TheMarketingAutomationAlert

From - Today, 11:36 AM


Do B2B buyers use social media in their purchasing decision? The results may surprise you.




I’ve outlined a few of these ‘guilty secrets’ below, along with my explanation of why I think they happened and what they mean.


A)     B2B buyers: Social media curmudgeons?

The findings revealed an interesting polarization in terms of social media usage. Half of B2B buyers are distributed normally in terms of their use of social media: some more, some less enthusiastic about its value.


47% of buyers, however, do not claim to use it at all. When invited to offer advice to a colleague considering using social media to support the buying process, a third said “don’t do it.”

Embedded within this statistic is a warning to brands to be selective and careful – not so much about their use of social media, but their emphasis on it. These are very different points.


B)      Buyers are less rational than they believe

The idea was to find out what the initial driver was, so that marketers might be better placed to understand how to empathize with the buyer during the process. We offered a number of reasons for deciding to invest a large amount of money, ranging from “increased productivity” to “business expansion.” But we also threw in the option “because it was the kind of thing we should have.” A fairly arbitrary, emotional reason like this surely has no place in boardroom. Surely no hard-nosed business person would ever invest money on this premise – more to the point, surely they wouldn’t admit it.


But they did. It was in fact the fifth most popular reason for starting the buying process. More important than “keeping up with competitors,” it had the same mean score among respondents as “the need to cut costs.”


C)      Don’t be dazzled by video marketing

If you believe certain people out there, video is the most powerful marketing tool on the planet. Prospects love to see videos on our websites. They show the personal side of the brand. They showcase our in-house expertise. They are rich media, and everyone loves shiny, rich media, right?


Not necessarily. We get a more realistic picture of the influence and popularity of video as a format is we compare it to the format of the slide deck. We know those clunky old Powerpoint files don’t look as slick, but the Buyersphere Report shows that buyers are TWICE as likely to use presentation decks as they are a video. 21% of buyers downloaded a presentation deck to support in their information gathering. But only half that number watched a video.


iNeoMarketing's insight:

Wow! Let's take this a step-deeper...

1) Think trends, i.e., which way is the influence of social media and information formats trending. Clearly this is trending upward, but that doesn't help our quarter to quarter lifestyles. So TEST, Test, test!

2) Not at all surprised by the less-than-rational motivators, and this is something that always needs to be considered as we build personas.



My Top 4 Takeaways from Content Marketing World - Marketo | #TheMarketingAutomationAlert

From - Today, 11:11 AM


Couldn’t make it to Content Marketing World this year? Not a problem.




Here are my top 4 takeaways from the conference, which represented the best in content marketing trends, challenges, and thought leadership:


1)      The New Biggest Threat to Content Marketing: An Over-Reliance on Competent, Professional, On-Strategy Content: Only one year later, content marketing has gone mainstream. Early adopters have been proven right, but this also means that quality content marketing won’t confer the same advantages. To compete, content writers need to do more than cut the crap and up the quality – at this point, we all know that if our content is going to win the trust and love of our future customers, it absolutely must be well-written, entertaining, and useful.


2)      Content Marketing Needs to Tap into Emotions: Sophisticated marketers have already learned to make smart content – there’s really no excuse, at this point, for cranking out crap – but that isn’t the end of the line. Home run content marketing needs to make people feel something, not just think something.


3)      Let Your Team Tell the Story: As I heard from many speakers at CMW, your team is an amazing resource when it comes to generating content – often, with a little guidance, they can create the content on their own. As Marketo CIO Greg Higham recently pointed out, your team’s passion for their company and fluency with social media can make them ideal evangelists for your brand. Team members can write for your blog, contribute to an eBook, or sit down with you to brag about their latest victory. Blogs can become eBooks, eBooks can become infographics, infographics can become slidedecks.


4)      Hire Writers: In session after session, I heard that hiring good writers – whether you hire them as part of your marketing team, or contract with them for individual pieces – is essential to a committed content marketing strategy.


iNeoMarketing's insight:

The message: content marketing is becoming more mainstream and more sophisticated. The suggestion: get real with your content. Schools of Journalism across the country must be ecstatic.



The Marketer's Guide to Getting Started With Content Personalization - HubSpot | #TheMarketingAutomationAlert

From - Today, 10:54 AM


Learn how to integrate personalization into every part of your marketing.




There are four major considerations for planning and mapping a personalized inbound marketing experience:


1) Channel-Based Personalization

On-PageSocial MediaEmailMobile

2) Persona-Based Personalization: Attributes and Behaviors

3) Buyer Journey

4) Device


iNeoMarketing's insight:

I got excited for a second, thinking that this was about dynamically generated personalized content. Ahhh, not to be. Regardless, there's value in the above outline and the article.



Five Key Features For Agile Marketing Operations - Teradata Applications | #TheMarketingAutomationAlert

From - Today, 10:49 AM




But what do agile marketing operations really look like? Agile marketing operations are:

Transparent. Today, marketers must be fully accountable for their marketing spend. You have to drive measurable results back to the business, direct marketing dollars into the highest performing channels and prove what you’re doing with real-time visibility into the results of all marketing programs, including assets, activities, audience members, accounts and analytics.


Interactive. Agile marketing operations are streamlined to reduce processing time and eliminate review-and-approval bottlenecks that cost both time and money. They’re also cooperative and collaborative so projects keep moving consistently forward. Standardized processes are key, but remember: Too much management structure precludes good ideas from crossing across siloes. 


Iterative. Your biggest focus in becoming agile will always be your customers and their evolving expectations. Sure, you always have to deliver a great experience. But, how you best do that is always changing. If you’re always looking for ways to improve what you give and what the customer gets, you stand a better chance of building loyalty . . . but again, it takes agility to be adaptable.


Responsive. You must respond to customers in real-time. Customers expect replies and reactions from brands at the same pace they’re offering them . . . and it takes the agility offered by integrated multi-channel campaign management to make that happen.  Do your marketing operations support the ability to deliver an informed, relevant and timely response?


Real-time. If a campaign or tactic is falling flat, how quickly can you switch it up –or abandon it altogether? If you sense a change or trend in your market or on your competitive landscape, how long will it take you to shift your strategy to suit this “new” environment? Are you using management to guide you toward optimal actions? If you can’t right the ship before the iceberg hits, you need a better (not bigger!) boat. An agile one, to be precise.


iNeoMarketing's insight:

Let's set things straight: there's a process to Agile Marketing, and you can find the process here (and focus on Scott Brinker's content). If you're not scrumming, you're not implementing agile.



4 Ways LinkedIn is All-In for B2B Content Marketing - Social Media B2B | #TheMarketingAutomationAlert

From - Today, 10:23 AM


Key excerpt...


Here are the four ways that LinkedIn is all in for B2B Content Marketing:


1. LinkedIn Today

LinkedIn Today promotes content from the web that is shared using the LinkedIn Share button. The most popular content is surfaced to LinkedIn members, and shown to their based on their industry, interests and self-selected categories.


2. Influencers

LinkedIn selected 150 influencers to launch this program by offering the opportunity to post long form content about any topics, or blog, on LinkedIn. The only guidelines LinkedIn provided were that members are interested in content that informs, educates and inspires. These posts generated rich, deep comments from real thought leaders. The program has expanded to 400 people since its launch last year.


3. Slideshare

The acquisition of the world’s largest collection of business presentations really brought the idea of visual content to LinkedIn. There was always a strong connection between two platforms, as they both focused on the business side of things, but by using the Slideshare technology, LinkedIn has created more opportunities to post richer, visual content on profiles and company pages.


4. Sponsored Updates

LinkedIn took their time developing an in-stream, native ad product because of their customer first focus. These updates appear across mobile, tablet and desktop versions of the site. One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. They got 400% more leads from their sponsored updates than any other source.


iNeoMarketing's insight:

I don't know what the self serving pabulum from Influencers can do for you (nothing), nor LinkedIn today, but there's value in SlideShare and Sponsored Updates. So replace the first two with this:

1) Link you blog updates to LinkedIn (a no brainer)

2) Use content curation to deliver timely information



Content Curation for Brands - Time to Take a Deeper Dive - ClickZ | #TheMarketingAutomationAlert

From - Today, 9:44 AM


Content curation is about adding value, not getting a quick marketing fix.




What should stick with you is this: content curation is about adding value, not getting a quick marketing fix.


Content curation goes hand in hand with social sharing, and social networking makes it easy for brands to link to pertinent third-party content. There are services, though, designed to facilitate online sharing across all major social sites. allows a user or brand to aggregate curated posts and tweets from social sites like Twitter, Facebook, YouTube, and Google+. The result is an online newspaper or business newsletter packed with content specific to your area of expertise.


Curation platforms like Scoop.It! and Storify can satisfy similar goals. Scoop.It uses keywords to crawl for content and suggests posts based on your topic of choice. Storify, which this week was acquired by social curation and advertising company Livefyre, lets you tap social sites to create your own embeddable posts and brand-specific narratives.


iNeoMarketing's insight:

Content curation MUST be a part of your content marketing mix. It's a critical component to providing your constituents with a 360 degree view of your pertinent topic.



CMOs On Social Media - Where's The ROI? - Forbes | #TheMarketingAutomationAlert

From - Today, 9:41 AM


Key excerpt...


Almost half (49%) [of the 140 surveyed CMOs) said they aren’t able to quantify whether social media has made a difference for their companies, while 36% said they had a good sense of qualitative – though not quantitative – results. Only a meager 15% said they’ve seen a proven quantitative impact. Not surprisingly, in a Big Data-driven era, that lack of clarity is coming under increased scrutiny; 66% of respondents say their boards and CEOs are tightening pressure to measure ROI.


Moorman says the quest to quantify is “complex but not unsolvable.” Indeed, companies are investing more in marketing analytics; it currently represents 5.5% of marketing budgets and is expected to rise to 8.7% by 2016. She speculates that Facebook and Google – “companies that have a stake in showing that there are sales and financial payoffs associated with social media” – are likely to be the first to crack the ROI quantification code. “What they can do is look across companies, and look at different indicators…with all the case studies they’re able to do study because of where they sit, they’re in a very good position to get those insights.”


iNeoMarketing's insight:

This is an issue, and although there are some applications and processes out there, there is nothing definitive that ties revenue to social marketing activities (see these scooped articles for a run-down). And I don't think it will be Google that delivers the analytics to the B2B marketer: it will be the CRM/MA platform.



Infographic: Marketing Success with Google+ - Vocus Blog | #TheMarketingAutomationAlert

From - Today, 9:17 AM


Our latest infographic breaks down the basics of Google+.


iNeoMarketing's insight:

I missed this one last week!



What Does SEO Cost? [Infographic] - Forbes | #TheMarketingAutomationAlert

From - Today, 9:06 AM



The Ultimate Twitter Profile Infographic - VerticalResponse | #TheMarketingAutomationAlert

From - Today, 9:04 AM


What does a savvy Twitter profile look like, and what're top-notch best tweeting best practices? We present to you the Ultimate Twitter Profile infographic.


iNeoMarketing's insight:

I love Vertical Response: best non-MA 3rd party ESP out there for SMBs.



Social Business Strategy DNA [Infographic] - Social Media Explorer | #TheMarketingAutomationAlert

From - Today, 8:57 AM


Social business strategy DNA infographic inspired by “The Seven Success Factors of Social Business Strategy“, an e-book co-written by Brian Solis and Charlene Li from the Altimeter Group.

Via marketingIO
marketingIO's curator insight, September 16, 2013 1:00 PM
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Rescooped by Jose Cabanas from Digital Delights for Learners!

23 Great Sources For Free Educational Videos Online

23 Great Sources For Free Educational Videos Online | Educomunicación |
Students love to watch and learn. Why not showcase some of the best free educational videos and their repositories then?

Via Ana Cristina Pratas
María Dolores Díaz Noguera's curator insight, November 28, 2013 7:26 AM

Very nice sharing. Thanks

Scott Anderson (Daymap)'s curator insight, December 1, 2013 7:53 PM

Here are some fantastic and free links teachers can use!

Maggie McGuirk Veres's curator insight, September 3, 2014 1:48 PM

It's worth a look.


Rescooped by Jose Cabanas from El Factor R-elacional en las TRIC!

Habilidades del siglo XXI - Colaboración

La globalización política y económica, la interdependencia, el desarrollo de las comunicaciones, la posibilidad de trabajar a distancia y otras complejidades...

Via Cristóbal Suárez, jose antonio gabelas
Elizabeth Martínez's comment, September 17, 2013 2:32 PM
bueno para creatividad
Begoña Iturgaitz's curator insight, September 24, 2013 4:29 PM

era oso politean azalduta

Tutor virtual's curator insight, September 28, 2013 1:01 PM

Trabajar con otros...!!!

Scooped by Jose Cabanas!

Open Praxis, Vol 5, No 3 (2013): Learning assessment in open, distance and flexible education

Open Praxis is a peer-reviewed open access scholarly journal focusing on research and innovation in open, distance and flexible education
ChrisPegler's curator insight, September 19, 2013 8:37 AM

Nicely international set of articles.

Rescooped by Jose Cabanas from Digital Presentations in Education!

Control Presentations, Videos And Music With Gestures Using Flutter

Control Presentations, Videos And Music With Gestures Using Flutter | Educomunicación |
Flutter is an application for Windows and Mac which can be used to control videos, music and presentations using hand gestures before your webcam.

Via Baiba Svenca
Melanie Holcombe's curator insight, September 20, 2013 4:48 AM

Must try this!


Alfredo Corell's curator insight, September 22, 2013 1:23 PM

A new app in gesture control... flutter

Javier Martinez - AWL's curator insight, September 24, 2013 10:13 PM

If you want to impress to everyone, you should use this app !

Rescooped by Jose Cabanas from Web 2.0 for juandoming!

Wiki in Education - Uses, Advantages and Practices

Wiki in Education - Uses, Advantages and Practices | Educomunicación |
Wiki is a collaborative workspace in which information can be gathered, shared, evaluated, organized or used to produce something new. Learn about its use and advantages in education.

Via Roger Francis, juandoming
Prof. Hankell's curator insight, September 18, 2013 2:11 PM

WIKI =  Web site that allows anyone to add, delete, or revise content by using a web browser...

Rescooped by Jose Cabanas from Moodle and Web 2.0!


WordMover | Educomunicación |

Via Tony Molnar, Amélie Silvert, Renee Maufroid, Juergen Wagner
Tony Molnar's curator insight, September 17, 2013 6:37 AM

Neat- Interactive Poetry Resource from an always great company!

Amélie Silvert's curator insight, September 18, 2013 1:00 PM

You can either user the resources to memorize a poem but also create your own text. Great tool for warm ups.

Rescooped by Jose Cabanas from Tecnología, educación y desarrollo!

¿Cambian las TIC el rol docente y los objetivos de aprendizaje?

¿Cambian las TIC el rol docente y los objetivos de aprendizaje? | Educomunicación |
¿Cambian las TIC el rol docente y los objetivos de aprendizaje?

Via Manuel Gil , Charo Neira García
No comment yet.
Rescooped by Jose Cabanas from SOCIAL MEDIA Y EDUCACIÓN!

7 apps para enriquecer el Arte | Comunicación Cultural

7 apps para enriquecer el Arte | Comunicación Cultural | Educomunicación |

Via jose antonio gabelas
No comment yet.
Rescooped by Jose Cabanas from visualizing social media!

The How-To Guide to Responsive Email Design [Infographic]

The How-To Guide to Responsive Email Design [Infographic] | Educomunicación |

Responsive email design has been growing steadily in popularity, and it’s no surprise as to why: 47% of email opens are on a mobile device, and some brands see upwards of 70%. These brands turn to responsive design techniques to create better experiences for their subscribers, and in many cases, increase their click and engagement rates.

This infographic is a how-to guide showing what is possible with responsive email design and how to implement these concepts successfully.

Via Lauren Moss
Mr Tozzo's curator insight, September 18, 2013 5:24 PM

The How-To Guide to Responsive Email Design [Infographic]

Scooped by Jose Cabanas!

10 Steps to Social Media Sales Success

10 Steps to Social Media Sales Success | Educomunicación |

Can Social Media Marketing lead to Sales? – YES! Unlike traditional/online advertising where an immediate sale is sought, Social Media Marketing requires the commitment of time and the ability to n...

No comment yet.
Rescooped by Jose Cabanas from Curation & The Future of Publishing!

Medium and the rise of quality content creation

Medium and the rise of quality content creation | Educomunicación |

Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. 

Via Guillaume Decugis
Rescooped by Jose Cabanas from Web 2.0 for juandoming! Create interactive flash tools / games for education Create interactive flash tools / games for education | Educomunicación |
Create fake tweets

Via Patty Ball, juandoming
No comment yet.
Rescooped by Jose Cabanas from Recursos, Servicios y Herramientas de la Web 2.0 en pequeñas dosis.!

80 mejores recursos para crear #infografías.

80 mejores recursos para crear #infografías. | Educomunicación |
Hacer una infografía no es tarea fácil, no se trata solamente de poner datos en un gráfico, se trata de sintetizar información, interpretar datos de una ma

Via Juan Jesús Baño Egea
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Rescooped by Jose Cabanas from SOCIAL MEDIA Y EDUCACIÓN!

Telebasura | Lugar de coincidencia en Internet |

Telebasura | Lugar de coincidencia en Internet | | Educomunicación |
Lugar de coincidencia para "Telebasura" im Internet, an Universitäten und in der Literatur...

Via jose antonio gabelas
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