Omaha Steaks knows full well that their customers are passionate aficionados with high standards. When a customer or prospect engages with them socially, every minute matters. Their world-famous quality is only part of the equation; equally world-class responsiveness is part of the brand promise. The problem was Omaha Steaks had no way to measure customer response times or issue resolution percentages.
Via Brian Yanish - MarketingHits.com