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2014 as the Year of Social Selling, and The Top 10 Marketing Technology Articles Curated Thursday, 9/5/13

2014 as the Year of Social Selling, and The Top 10 Marketing Technology Articles Curated Thursday, 9/5/13 | Educomunicación | Scoop.it

Or how to use technology to sell something.

 

Through the process of curating marketing technology articles, I have the opportunity to see trends rise and fall, sometimes quickly and sometimes strung out over many quarters. Of all the positive, upward trends in the B2B space, Social Selling tops all, and I’m continually surprised how it is largely ignored by all players (client, vendors, service providers, media, etc.). But the trend is too strong right now, and I think you’ll see Social Selling cross the chasm in 2014.

 

We can thank Jill Rowley from Oracle (Eloqua) for her seminal “The ABCs of Social Selling,” and if you haven’t read this, please do so now. And in today’s Alert, I’ve included three scoops that should provide you with the direction you need to formulate a social selling plan. Catch the wave.

 

Marketing technology…NOW!

 

Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links below:

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Featured Marketing Automation Article

 

B2B Marketing Measurement Needs To Sharpen Its Business Acumen | Forrester Blogs | #TheMarketingAutomationAlert

 

http://sco.lt/4jfvyD

From blogs.forrester.com - Today, 7:15 AM

 

Condensed...

 

In May, Forrester teamed up with the IT Services Marketing Association (ITSMA) and VisionEdge Marketing (VEM) to survey marketing leaders about how they demonstrate marketing's impact on the business.  About a week ago I (finally) published Forrester's take on this important survey (subscription required).

 

Key among the findings: marketing leadership continues to use metrics to report on performance and justify budgets.  But far fewer use data and analytics to analyze purchase patterns, fine tune the mix, and understand customer lifetime value - actions that can have a bigger impact on overall performance.  The bottomline here is that marketing's impact doesn't matter if CMOs fail to link what they do to business goals. 

 

To help CMOs shift their measurement perspective from outputs to outcomes and to put a sharper focus on business agility, I recommend four key actions to take:

 

1) Clarify which outcomes the business wants.

2) Go beyond ROMI to expose the full scope of marketing's influence.

3) Model and monitor customer lifetime value.

4) Measure existing customer value as well.

 

iNeoMarketing's insight:

Sometimes I get self-conscious that I'm making sophomoric statements regarding the CMO and the usage of data and technology to drive the function, i.e., am I stating the obvious here? Then I come across articles such as Laura Ramos' above post, and I don't know whether to be shocked that this is still occurring, or pleased that I'm making the right call.

 

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50% of businesses believe that social offers greatest marketing opportunities over next year - Econsultancy | #TheMarketingAutomationAlert

 

http://sco.lt/98gUWv

From econsultancy.com - Today, 7:26 AM

 

Excerpt...

 

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.

 

When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).

 

In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%.

 

The findings come from the new Econsultancy and Responsys Cross-Channel Marketing Report 2013, which contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.

 

iNeoMarketing's insight:

Only 20% of the respondents are retailers, so don't completely disregard the data, although I think 50% is too high/optimistic, and is setting social up for failure. For the B2B entity, social is a channel and a sales tool.

 

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Why and How to Verify Your Email Marketing Lists - Marketing Technology Blog | #TheMarketingAutomationAlert

 

http://sco.lt/72wxsH

From www.marketingtechblog.com - Today, 6:58 AM

 

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers.

 

Summary...

 

Utilization of these list hygiene services can improve the percentage of emails that make it to the inbox, reduce your risk of being blocked by the Internet Service Providers, and reduce the risk of getting fired by your Email Service Provider… they’re worth the investment if you’ve got an old list or collaborating on one.

 

BriteVerify – tools you need to remove invalid emails from your customer databases, email marketing campaigns, or online newsletters and keep them out for good. You can easily drag and drop a file, share the file via the cloud, and get detailed reporting on your list without ever contacting the company. They also have an API if you’d like to integrate your email verfication with them!DataValidation – offers you an easy-to-use, customizable solution for maintaining a clean and accurate email database.eHygienics is a professional email verification company. They remove bounces, threats, protestors, litigators and all other perceivable hazards from subscriber databases. eHygienics offers real time API platforms which are used daily by subscribers worldwide.FreshAddress helps companies that depend on email to drive revenue by building, updating, segmenting, and cleaning their email lists.Impressionwise‘s data intelligence platform is based on policy-driven rule sets and real-time scanning algorithms that use a multi-layered approach to identify, validate and protect against a wide range of e-mail-based threats.LeadSpend – Remove harmful email addresses before you mail! Whether you have a single list to validate, or many, we provide several secure and easy-to-use list upload options.StrikeIron – Quickly and effortlessly verify and validate email addresses and domains to ensure their accuracy before you spend unnecessary time, energy and money, increasing your message deliverability by 90%.

 

iNeoMarketing's insight:

This is an excellent reference tool. How many contacts have you collected over the years? Rather than use a mailer to clean your list, and ruin your rating, these tools should help!

 

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Paid Search vs. Organic Search: Which Converts Better? - Profs | #TheMarketingAutomationAlert

 

http://sco.lt/6zGBBR

From www.marketingprofs.com - Today, 7:09 AM

 

Search Engine Marketing - Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.

 

Excerpt...

 

Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.

 

The report, which was based on data from more than 200 e-commerce websites with over $1.5 billion in combined annual sales, found that visitors arriving from paid search links had a 2.6% average conversion rate in the first six months of 2013, compared with a 1.9% conversion rate for organic search visits.

 

iNeoMarketing's insight:

Yeah I know: this is B2C e-commerce oriented. However, it should prompt the thought as to the efficacy of your inbound programs based on conversions, not visits, especially with regards to the inclusion of PPC as a part of your mix. Don't ignore PPC without the proper analysis.

 

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17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!) - Moz | #TheMarketingAutomationAlert

 

http://sco.lt/4yvsDB

From moz.com - Today, 6:53 AM

 

Like it or not, you need to build a significant following on Twitter in order to take full advantage of the platform. These 17 tactics, including two brand-new Followerwonk features, will boost your efforts.

 

Introduction...

 

You might ask, why do I want more followers anyway? Twitter does little for SEO (at least not directly). Well, I don't want to get into a whole sales pitch for social media generally, but a few points stand out:

Twitter is a lightweight, frictionless, and serendipitous way to engage customers. It doesn't require an email blast or the customer actively visiting your site. Once they follow you, they'll encounter you on their timeline during the normal course of their social experience. The little pings and pops you'll have with them accrue tremendous value.Your follower count is a good measure of your influence, and other people see it as such. The more followers you have, the more you'll attract, and the more you can use your influence to drive customers, conversations, and engagement.The more you are followed, the more likely you will appear in the "Who to follow" Twitter promotion on the left hand side of Twitter.com.

 

iNeoMarketing's insight:

Followers vs. the RIGHT kind of Followers. Big difference. Anyway, the author co-founded Followerwonk, so he should know the right way to boost your followers. Go for it.

 

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Create Your Personal Social Selling Command Center - MarketingThink | #TheMarketingAutomationAlert

 

http://sco.lt/8Nli7d

From marketingthink.com - Today, 6:39 AM

 

Having your personal social selling command center will help you put all of the important social media tools at your fingertips!

 

Summarized...

 

I use HootSuite, after a few years of trial and error testing, as MY social selling command center. There are other tools, so you will need to pick one that is comfortable for you. You will need to build out these five screens to help you navigate and respond to the many sales opportunities flooding in via Twitter, LinkedIn, blogging and other social media channels.

Listen For Key Selling Triggers. Set up a stream to listen for key sales triggers. This action will give you real-time data on what’s being said about your discrete and multiple streams of relevant information, like Big Data and Cloud Computing.Observe Social Media Activity Of Key Contacts, Media Publications and Relevant Social Media Channels. Devise a stream for your command center that shows you all the social media messaging of your customers, completion, thought leaders and media publications. You can have all of your key contacts in one stream, or add streams to cover separate customer, competition, thought leaders and media publications.Message And Respond To Your Contacts. From your command center screen use a stream of your contacts or listed people to direct message (i.e., like an email for Twitter) your customers to start or respond in a private conversation, to reach out to non-followers with a Twitter mention to engage in a public or semi-private conversation, or to reply to any message that is directed to you.Schedule Your Content. Regular content creation, curation, and deployment are the dilithium (that’s the Enterprise’s fuel) to your personal branding engine! A command center, like HootSuite, will let you schedule messaging so you can ration your “content fuel” over time for better performance.Measure The Performance Of Your Messaging. If your content and social selling messaging activity is working, then you want to do more of it. When it’s not working you need to change it. However, if you are not able to measure your work, then you cannot make these changes. Your social selling command center can help you easily make that decision since that measurement data is just a click away!

 

iNeoMarketing's insight:

You have three social selling blueprints in front of you: this one and the two adjacent scoops. With these three scoops, you can plan out your social selling strategy. You're welcome.

 

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10 Social Selling Tips From LinkedIn — Eloqua | #TheMarketingAutomationAlert

 

http://sco.lt/8ucmQb

From blog.eloqua.com - Today, 6:21 AM

 

The verdict on social selling is in: It works.

 

Excerpt...

 

Here are 10 tips to get you rethinking what you know about social selling, and on the right track:

To build your company’s page following, start running campaigns geared toward people already engaged your company to drive awareness and call to action to follow your LinkedIn page.Make your Twitter profile as professional as your LinkedIn profile. Use the same photo across your social networks so you’re easily identifiable, and make sure to link up to your LinkedIn profile in your Twitter bio.Don’t be afraid to get personal on Twitter. It’s a channel to share professional insight, as well as things that interest you outside your every day that support your personal brand.Get your employees in on the discussion.  Stop thinking of LinkedIn InMail as a general email channel. Leverage the insights you can gather form profiles and other social networks to indicate that you’ve done research on the person you’re connecting with.“Who’s viewed your profile” is a goldmine for helping you make connections with people who already demonstrate an interest in your personal brand. Monitor these visits and send personalized emails from sales reps who manage that particular account with a link to their individual sales rep profile.Cross-reference your profile viewer’s names with your nurture functionality in marketing automation and establish parameters for when it’s appropriate to shift from nurture communication to a one-on-one dialogue.Be insights driven and gather intelligence and social information that helps you prepare for sales conversations.Leverage LinkedIn to create personas based on activity, groups they participate in and, topics of interest. Look for correlating behaviors and defining attributes that align with your target buyers to establish propensity to engage, and even buy.Demonstrate real value in groups by participating in discussions and sharing relevant content. Sexton suggests a “4 to 1 approach”, to share four update items about news in your industry, customer and partner networks, and one promotional item that supports your company news.

 

iNeoMarketing's insight:

OK, now add this to the adjacent scoop where I said you need to seriously examine eGrabber Account-Researcher. One more social selling scoop coming up...

 

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14 Social Media Tools Used by Marketing Pros | Social Media Examiner | #TheMarketingAutomationAlert

 

http://sco.lt/8N3RFR

From www.socialmediaexaminer.com - Today, 6:17 AM

 

Social Media Tools: Discover the tools social media pros are using today and get more out of your social media marketing.

 

The list of 14...

 

Mention was developed as a user-friendly replacement for Google Alerts.My favorite new social media tool is Addvocate.The best new tool I’ve seen in many months is called Swayy.eGrabber Account-Researcher is so incredibly powerful for researching prospects that it’s absolutely worth the $80 a month fee.Enter Compfight.Tagboard is my new cool social media tool.A cool social media tool that has helped me get a better handle on effectively managing my Twitter account is ManageFlitter.Socialbakers has an effective tool called Analytics Pro, which provides an understanding of how your brand stacks up against your competitors.Post Planner is a content management tool that runs as an application within Facebook.That’s why it was refreshing to discover a new free Facebook page analytics tool from Komfo.An interesting tool I recently discovered is Rignite, which helps monitor several social media platforms.One of the coolest social media marketing tools that I’ve discovered and used is SocialOomph.Zapier has changed the social media marketing game for me in the most dramatic of ways.She recommended two tools: FixYourFunnel (an Infusionsoft-specific tool) and Mobivity.

 

iNeoMarketing's insight:

Your Action Item: click through on each (and article for additional feedback), and incorporate those that are appealing. For those involved with Social Selling, don't ignore eGrabber Account-Researcher.

 

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SEO in the Personalization Age - Moz | #TheMarketingAutomationAlert

 

http://sco.lt/52uX57

From moz.com - Today, 5:52 AM

 

With recent posts mentioning the rise of contextual and implicit queries, we are now seeing a deep personalization of search. This takes many forms, and has very real implications for our work as marketers.

 

Conclusion...

 

Amit Singhal [of Google] is right when he says that "Answer," "Converse," and "Anticipate"—deep personalization of search, I called it—is going to change search as we know it.

 

Is this maybe the reason why the Search Team at Google is now called the Knowledge Team? Is this maybe the main reason for "Not Provided" keywords?

 

What I know is that personalization is already so heavily present in search that avoiding it in the name of a fading neutral search is not doing good SEO.

 

Moreover, personalized search is clearly telling us how SEO alone is not enough, but that content, social, and email marketing by themselves are also not enough to obtain a real and complete success in Internet marketing.

 

Personalized search is pushing us to hasten the destruction of silos between Internet marketing disciplines, and hopefully it will oblige marketers to change and embrace a more holistic way of promoting a business online.

 

iNeoMarketing's insight:

The author builds the case that personalization has come to Search, and it’s a compelling case. Google's influence across its many offerings makes it a formidable tool, but the question remains as to specifically how the marketer can take advantage of Google's reach.

 

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Marketing Automation & Your CRM #infographic - Pardot | #TheMarketingAutomationAlert

 

http://sco.lt/5OyILZ

From www.pardot.com - Today, 5:44 AM

 

The reach of the modern marketing department is growing every day, touching more buyers, through more touch points, and generating more leads than ever before.

 

 


Via marketingIO
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marketingIO's curator insight, September 5, 2013 10:18 AM
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Marti Konstant's curator insight, September 8, 2013 2:09 PM

With all of the tools available to optimize presence, and do things automatically on your behalf to promote your business, it is a dizzying atmosphere to jump in. Researching, experimenting, and participating in tool trials are a great place to start. These articles are a great start in trying to better understand the marketing automation and marketing technology landscape.

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Cómo hacer que la procrastinación trabaje para ti. Cuatro estrategias útiles.

Cómo hacer que la procrastinación trabaje para ti. Cuatro estrategias útiles. | Educomunicación | Scoop.it

Via ThePinkSalmon
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La visibilidad, el desarrollo de redes y la publicación de revistas científicas

La visibilidad, el desarrollo de redes y la publicación de revistas científicas | Educomunicación | Scoop.it

Via Ramon Aragon
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World Literary Atlas

World Literary Atlas | Educomunicación | Scoop.it
Lugares, libros y autores. Descubre qué se ha escrito de tus lugares preferidos / Participa publicando una cita.

Via Raúl Luna
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Raúl Luna's curator insight, June 11, 7:25 PM

¿Que tal si mezclamos geolocalización, literatura y colaboración al estilo wikipedia?

A partir de estos tres elementos surge World Literary Atlas, publicado por el momento en cinco idiomas:: inglés, español, francés, alemán y catalán (próximamente también en portugués)

Una interesantísima iniciativa que nos recuerda al proyecto Callejeros literarios que allá por 2010 lanzaron los responsables de los blogs A pie de Aula, Blogge@ndo, Re(paso) de Lengua y Tres Tizas .

Mª José Ruz Casado's curator insight, June 12, 8:00 AM

Una curiosidad interesante.

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La universidad: un problema ideológico

La universidad: un problema ideológico | Educomunicación | Scoop.it

Los argumentos defendidos y las gestiones realizadas por los gobernantes españoles en la universidad no resultan coherentes desde un punto de vista económico. Se debe a que los verdaderos motivos de actuación son ideológicosLa ideología de la competitividad no siente compasión por el débil. En vez de ayudarle, le vence


Via Fernando de la Cruz Naranjo Grisales
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Top 10 eLearning Bloggers For 2015 [Infographic] - TalentLMS Blog - eLearning | Instructional Design | LMS

Top 10 eLearning Bloggers For 2015 [Infographic] - TalentLMS Blog - eLearning | Instructional Design | LMS | Educomunicación | Scoop.it
If you are into eLearning you are probably reading some blogs. So, do we and we have made an infographic with the top eLearning bloggers for 2015!

Via Peter Mellow, steve batchelder
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La educación según Pierre Bourdieu, Zygmunt Bauman, Manuel Castells, Mariano Fernández y Noam chomsky

La educación según Pierre Bourdieu, Zygmunt Bauman, Manuel Castells, Mariano Fernández y Noam chomsky | Educomunicación | Scoop.it
Describimos la opinión sobre la educación según cuatro sociólogos: Pierre Bourdieu, Zygmunt Bauman, Manuel Castells, Mariano Fernández Enguita.

Via Cristina Villalonga Gómez
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jose antonio gabelas's curator insight, June 11, 6:05 AM

añada su visión ...

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INFANCIA Y CONSUMOS EN INTERNET: Un acercamiento desde el análisis de relatos.

INFANCIA Y CONSUMOS EN INTERNET: Un acercamiento desde el análisis de relatos. | Educomunicación | Scoop.it
Por: CARLOS EDUARDO DAZA OROZCO, Licenciado en Pedagogía Infantil de la Universidad Distrital Francisco José de Caldas. (Bogotá-Colombia), Magister en Comunicación y Cultura de la Universidad de Buenos Aires. 1 -. A MODO introductorio. ¿De Qué Hace USTED here? Soya geógrafo-DIJO EL ...

Via Javier Gil Quintana
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Javier Gil Quintana's curator insight, July 23, 2014 4:53 AM

añada su visión ...

jose antonio gabelas's curator insight, June 11, 6:06 AM

añada su visión ...

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A Periodic Table Of Wearable Technology

A Periodic Table Of Wearable Technology | Educomunicación | Scoop.it
There is a surprisingly rich ecosystem of devices, a plethora of uses, and importantly, a wealth (both in quantity and value) of markets that are..

Via Bonnie Bracey Sutton
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How could Open Badges Transform ePortfolio Practices and Technologies…

Looking at the history of ePortfolio practice and technologies over the last 10 years, one is entitled in asking: what has changed? Is the ePortfolio technolog…

Via Ana Cristina Pratas
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Sigi Jakob's curator insight, June 13, 3:34 PM

Still valid today even though a year old presentation, especially as Open Badges have become the buzzword in education.

WeLearning's curator insight, June 14, 11:32 AM

La importancia de los badges

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"La creatividad se aprende igual que se aprende a leer"

"La creatividad se aprende igual que se aprende a leer" | Educomunicación | Scoop.it
Un día visitando un cole vi a una niña de seis años concentradísima dibujando. Le pregunté: "¿Qué

Via Javier Gil Quintana
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Este es el vídeo viral que pondré en mi primer día de clase

Este es el vídeo viral que pondré en mi primer día de clase | Educomunicación | Scoop.it
Descubre en este vídeo viral de la mano del gran Kid Presindet el amor por la Educación de la mano de docentes y estudiantes

Via Marta Torán
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Marta Torán's curator insight, September 1, 2014 4:04 AM

"Si un maestro te inspira, díselo"

Rescooped by Jose Cabanas from E-Learning, Formación, Aprendizaje y Gestión del Conocimiento con TIC en pequeñas dosis.
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100 herramientas para invertir tu clase (para empezar)

100 herramientas para invertir tu clase (para empezar) | Educomunicación | Scoop.it
Hemos actualizado el mapa de recursos para la flipped Classroom que ya presentamos en una entrada hace varias semanas. Si conocéis alguna herramienta

Via Juan Jesús Baño Egea
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Barbara Monica Pérez Moo's curator insight, September 1, 2014 2:14 PM

Un magnífico mapa, listo para seguir creciendo o reajustando a partir de nuestras aportaciones.

Joaquín Ballester's curator insight, September 2, 2014 6:16 AM
Buena actualización de este mapa de recursos.
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321 Free Tools for Teachers.

321 Free Tools for Teachers. | Educomunicación | Scoop.it
Would you be interested in the ultimate list of free tools for teachers? At the following post you will found 321 Free Tools for Teachers separated in 18 educational technology categories. Enjoy! F...

Via Juan Jesús Baño Egea
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JULIA AVENDAÑO's curator insight, September 11, 2014 11:07 PM

321 herramientas para profesores...

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Why Ed Tech Is Not Transforming How Teachers Teach

Why Ed Tech Is Not Transforming How Teachers Teach | Educomunicación | Scoop.it
A mountain of evidence indicates that educators have been painfully slow to use technology to change and improve the ways they teach.

Via EDTECH@UTRGV, Ricard Garcia
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Scott Holcomb's curator insight, June 11, 4:25 PM

Great read...

Ricard Garcia's curator insight, June 12, 2:57 AM

Honest self-criticism is always healthy!!

online4ed's curator insight, June 13, 9:28 AM

How are you making your classes more student-centered through the use of technology tools?  

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Proyecto zero de harvard

INVESTIGAR PARA: •LA ENSEÑANZA •EL APRENDIZAJE •EL PENSAMIENTO •LA CREATIVIDAD PROYECTO ZERO DE HARVARD


Via Fernando de la Cruz Naranjo Grisales, juandoming
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¿La letra con sangre entra? 70-20-10 te digo que no

¿La letra con sangre entra? 70-20-10 te digo que no | Educomunicación | Scoop.it

Si hay algo que caracteriza a las clases que doy es la “diversión” y el “movimiento”. No se consigue lo mismo haciendo que los participantes “vivan” lo que estás contando a soltar el discurso sin p...


Via Fernando de la Cruz Naranjo Grisales
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Religion was born of affluence: The surprising origins of moral faith

Religion was born of affluence: The surprising origins of moral faith | Educomunicación | Scoop.it
New research challenges our understanding of how man began to ponder the meaning of existence

Via Jocelyn Stoller
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ToKTutor's curator insight, June 13, 6:30 AM

Titles 3 & 5: Competing theories about evolution of religious faith need verification: population growth vs rising affluence.

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Presentation: Moodle Socialwall Course Format

Presentation: Moodle Socialwall Course Format | Educomunicación | Scoop.it
Here’s a quick slideshow that gives highlights on one of my favorite course formats for Moodle, the Socialwall. The learning stream focused format for Moodle creates courses in a way that teachers can create course resources as the course progresses and includes some usability improvements such as the “Retrieve title and teaser image from Webpage via URL” filter which creates handy, Facebook-like previews of resources. The student experience is great as well, students see the most relevant information in a Facebook or Edmodo like stream which they can interact with through comments and replies.

You can download the plugin set for your site at https://moodle.org/plugins/browse.php?list=set&id=74. The format was developed with support by the REMC Michigan by Synergy Learning.

Check out the overview of the format through this presentation at https://goo.gl/ECnFd7

Via Miloš Bajčetić, Laurent Picard, steve batchelder
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Curso completo y gratuito de Adobe Photoshop en 32 vídeos

Curso completo y gratuito de Adobe Photoshop en 32 vídeos | Educomunicación | Scoop.it
Un curso completo y gratuito, compuesto por 32 vídeos alojados en YouTube, de Adobe Photoshop CS6. También es interesante para usuarios de la versión CC.

Via evangelina chavez
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evangelina chavez's curator insight, April 4, 2:08 PM

WhyKarloz Creative nos ofrece, a través de una lista de reproducción en su canal de YouTube, el curso “Curso completo Photoshop CS6“.

En el núvol's curator insight, April 5, 2:11 AM

Curso completo y gratuito de Adobe Photoshop en 32 vídeos

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Sin software libre no podremos pensar en soberanía: Amestoy

Sin software libre no podremos pensar en soberanía: Amestoy | Educomunicación | Scoop.it
Con la certeza de que sin software libres, con capacidad de ser 100% auditados, no podremos pensar en soberanía tecnológica, Enrique Amestoy expuso sus criterios en el panel dedicado a temas de ciberseguridad, el cual sesionó esta mañana como parte...

Via Ramon Aragon
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Subscriptions no longer needed: flipping journals to Open Access while supporting existing OA publications

Subscriptions no longer needed: flipping journals to Open Access while supporting existing OA publications | Educomunicación | Scoop.it
The Open Library of Humanities is an open access publishing platform for the humanities and social sciences. Key to its growth will be to convince current journals to join the platform. Co-founder ...

Via Ana Cristina Pratas
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Rescooped by Jose Cabanas from Digital Delights
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How could Open Badges Transform ePortfolio Practices and Technologies…

Looking at the history of ePortfolio practice and technologies over the last 10 years, one is entitled in asking: what has changed? Is the ePortfolio technolog…

Via Ana Cristina Pratas
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Sigi Jakob's curator insight, June 13, 3:34 PM

Still valid today even though a year old presentation, especially as Open Badges have become the buzzword in education.

WeLearning's curator insight, June 14, 11:32 AM

La importancia de los badges

Rescooped by Jose Cabanas from eLearning Resource Center
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10 Tips To Effectively Evaluate Your Online Training Strategy

10 Tips To Effectively Evaluate Your Online Training Strategy | Educomunicación | Scoop.it
No online training strategy is complete without evaluation. After all, how can you know that you are getting a sound ROI if the effectiveness of your online training cannot be measured? In this article, I’ll share 10 online training strategy evaluation tips you can use to ensure that your strategy is in-line with the objectives …

Via PTC University
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Rescooped by Jose Cabanas from Content Creation, Curation, Management
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The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine

The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine | Educomunicación | Scoop.it

...In the altogether illuminating 1994 volume The Psychology of Writing (public library), cognitive psychologist Roland T. Kellogg explores how work schedules, behavioral rituals, and writing environments affect the amount of time invested in trying to write and the degree to which that time is spent in a state of boredom, anxiety, or creative flow. Kellogg writes:[There is] evidence that environments, schedules, and rituals restructure the writing process and amplify performance… The principles of memory retrieval suggest that certain practices should amplify performance. These practices encourage a state of flow rather than one of anxiety or boredom. Like strategies, these other aspects of a writer’s method may alleviate the difficulty of attentional overload. The room, time of day, or ritual selected for working may enable or even induce intense concentration or a favorable motivational or emotional state. Moreover, in accordance with encoding specificity, each of these aspects of method may trigger retrieval of ideas, facts, plans, and other relevant knowledge associated with the place, time, or frame of mind selected by the writer for work....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, September 1, 2014 2:55 AM

Looking in behind the science and psychology of writing in this interesting essay from Maria Popova of Brain Pickings.

Benjamin Labarthe-Piol's curator insight, September 1, 2014 9:58 AM

great

Manya Arond-Thomas's curator insight, September 1, 2014 1:04 PM

The trick is knowing your optimal environments, rituals, etc. that enhance and amplify your ability to write.  For example, it was only in 2013 that I realized that I actually write more easily in public environments (like cafes) where I can be anonymous, but still in the energy field of others.

Rescooped by Jose Cabanas from SOCIAL MEDIA Y EDUCACIÓN
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Humanidades Digitales: una aproximación transdisciplinar: descargable

Humanidades Digitales: una aproximación transdisciplinar: descargable | Educomunicación | Scoop.it
Revista digital JANUS - Estudios sobre el Siglo de Oro

Via ProfeRed, jose antonio gabelas
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