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2014 as the Year of Social Selling, and The Top 10 Marketing Technology Articles Curated Thursday, 9/5/13

2014 as the Year of Social Selling, and The Top 10 Marketing Technology Articles Curated Thursday, 9/5/13 | Educomunicación | Scoop.it

Or how to use technology to sell something.

 

Through the process of curating marketing technology articles, I have the opportunity to see trends rise and fall, sometimes quickly and sometimes strung out over many quarters. Of all the positive, upward trends in the B2B space, Social Selling tops all, and I’m continually surprised how it is largely ignored by all players (client, vendors, service providers, media, etc.). But the trend is too strong right now, and I think you’ll see Social Selling cross the chasm in 2014.

 

We can thank Jill Rowley from Oracle (Eloqua) for her seminal “The ABCs of Social Selling,” and if you haven’t read this, please do so now. And in today’s Alert, I’ve included three scoops that should provide you with the direction you need to formulate a social selling plan. Catch the wave.

 

Marketing technology…NOW!

 

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Featured Marketing Automation Article

 

B2B Marketing Measurement Needs To Sharpen Its Business Acumen | Forrester Blogs | #TheMarketingAutomationAlert

 

http://sco.lt/4jfvyD

From blogs.forrester.com - Today, 7:15 AM

 

Condensed...

 

In May, Forrester teamed up with the IT Services Marketing Association (ITSMA) and VisionEdge Marketing (VEM) to survey marketing leaders about how they demonstrate marketing's impact on the business.  About a week ago I (finally) published Forrester's take on this important survey (subscription required).

 

Key among the findings: marketing leadership continues to use metrics to report on performance and justify budgets.  But far fewer use data and analytics to analyze purchase patterns, fine tune the mix, and understand customer lifetime value - actions that can have a bigger impact on overall performance.  The bottomline here is that marketing's impact doesn't matter if CMOs fail to link what they do to business goals. 

 

To help CMOs shift their measurement perspective from outputs to outcomes and to put a sharper focus on business agility, I recommend four key actions to take:

 

1) Clarify which outcomes the business wants.

2) Go beyond ROMI to expose the full scope of marketing's influence.

3) Model and monitor customer lifetime value.

4) Measure existing customer value as well.

 

iNeoMarketing's insight:

Sometimes I get self-conscious that I'm making sophomoric statements regarding the CMO and the usage of data and technology to drive the function, i.e., am I stating the obvious here? Then I come across articles such as Laura Ramos' above post, and I don't know whether to be shocked that this is still occurring, or pleased that I'm making the right call.

 

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50% of businesses believe that social offers greatest marketing opportunities over next year - Econsultancy | #TheMarketingAutomationAlert

 

http://sco.lt/98gUWv

From econsultancy.com - Today, 7:26 AM

 

Excerpt...

 

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.

 

When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).

 

In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%.

 

The findings come from the new Econsultancy and Responsys Cross-Channel Marketing Report 2013, which contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.

 

iNeoMarketing's insight:

Only 20% of the respondents are retailers, so don't completely disregard the data, although I think 50% is too high/optimistic, and is setting social up for failure. For the B2B entity, social is a channel and a sales tool.

 

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Why and How to Verify Your Email Marketing Lists - Marketing Technology Blog | #TheMarketingAutomationAlert

 

http://sco.lt/72wxsH

From www.marketingtechblog.com - Today, 6:58 AM

 

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers.

 

Summary...

 

Utilization of these list hygiene services can improve the percentage of emails that make it to the inbox, reduce your risk of being blocked by the Internet Service Providers, and reduce the risk of getting fired by your Email Service Provider… they’re worth the investment if you’ve got an old list or collaborating on one.

 

BriteVerify – tools you need to remove invalid emails from your customer databases, email marketing campaigns, or online newsletters and keep them out for good. You can easily drag and drop a file, share the file via the cloud, and get detailed reporting on your list without ever contacting the company. They also have an API if you’d like to integrate your email verfication with them!DataValidation – offers you an easy-to-use, customizable solution for maintaining a clean and accurate email database.eHygienics is a professional email verification company. They remove bounces, threats, protestors, litigators and all other perceivable hazards from subscriber databases. eHygienics offers real time API platforms which are used daily by subscribers worldwide.FreshAddress helps companies that depend on email to drive revenue by building, updating, segmenting, and cleaning their email lists.Impressionwise‘s data intelligence platform is based on policy-driven rule sets and real-time scanning algorithms that use a multi-layered approach to identify, validate and protect against a wide range of e-mail-based threats.LeadSpend – Remove harmful email addresses before you mail! Whether you have a single list to validate, or many, we provide several secure and easy-to-use list upload options.StrikeIron – Quickly and effortlessly verify and validate email addresses and domains to ensure their accuracy before you spend unnecessary time, energy and money, increasing your message deliverability by 90%.

 

iNeoMarketing's insight:

This is an excellent reference tool. How many contacts have you collected over the years? Rather than use a mailer to clean your list, and ruin your rating, these tools should help!

 

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Paid Search vs. Organic Search: Which Converts Better? - Profs | #TheMarketingAutomationAlert

 

http://sco.lt/6zGBBR

From www.marketingprofs.com - Today, 7:09 AM

 

Search Engine Marketing - Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.

 

Excerpt...

 

Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.

 

The report, which was based on data from more than 200 e-commerce websites with over $1.5 billion in combined annual sales, found that visitors arriving from paid search links had a 2.6% average conversion rate in the first six months of 2013, compared with a 1.9% conversion rate for organic search visits.

 

iNeoMarketing's insight:

Yeah I know: this is B2C e-commerce oriented. However, it should prompt the thought as to the efficacy of your inbound programs based on conversions, not visits, especially with regards to the inclusion of PPC as a part of your mix. Don't ignore PPC without the proper analysis.

 

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17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!) - Moz | #TheMarketingAutomationAlert

 

http://sco.lt/4yvsDB

From moz.com - Today, 6:53 AM

 

Like it or not, you need to build a significant following on Twitter in order to take full advantage of the platform. These 17 tactics, including two brand-new Followerwonk features, will boost your efforts.

 

Introduction...

 

You might ask, why do I want more followers anyway? Twitter does little for SEO (at least not directly). Well, I don't want to get into a whole sales pitch for social media generally, but a few points stand out:

Twitter is a lightweight, frictionless, and serendipitous way to engage customers. It doesn't require an email blast or the customer actively visiting your site. Once they follow you, they'll encounter you on their timeline during the normal course of their social experience. The little pings and pops you'll have with them accrue tremendous value.Your follower count is a good measure of your influence, and other people see it as such. The more followers you have, the more you'll attract, and the more you can use your influence to drive customers, conversations, and engagement.The more you are followed, the more likely you will appear in the "Who to follow" Twitter promotion on the left hand side of Twitter.com.

 

iNeoMarketing's insight:

Followers vs. the RIGHT kind of Followers. Big difference. Anyway, the author co-founded Followerwonk, so he should know the right way to boost your followers. Go for it.

 

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Create Your Personal Social Selling Command Center - MarketingThink | #TheMarketingAutomationAlert

 

http://sco.lt/8Nli7d

From marketingthink.com - Today, 6:39 AM

 

Having your personal social selling command center will help you put all of the important social media tools at your fingertips!

 

Summarized...

 

I use HootSuite, after a few years of trial and error testing, as MY social selling command center. There are other tools, so you will need to pick one that is comfortable for you. You will need to build out these five screens to help you navigate and respond to the many sales opportunities flooding in via Twitter, LinkedIn, blogging and other social media channels.

Listen For Key Selling Triggers. Set up a stream to listen for key sales triggers. This action will give you real-time data on what’s being said about your discrete and multiple streams of relevant information, like Big Data and Cloud Computing.Observe Social Media Activity Of Key Contacts, Media Publications and Relevant Social Media Channels. Devise a stream for your command center that shows you all the social media messaging of your customers, completion, thought leaders and media publications. You can have all of your key contacts in one stream, or add streams to cover separate customer, competition, thought leaders and media publications.Message And Respond To Your Contacts. From your command center screen use a stream of your contacts or listed people to direct message (i.e., like an email for Twitter) your customers to start or respond in a private conversation, to reach out to non-followers with a Twitter mention to engage in a public or semi-private conversation, or to reply to any message that is directed to you.Schedule Your Content. Regular content creation, curation, and deployment are the dilithium (that’s the Enterprise’s fuel) to your personal branding engine! A command center, like HootSuite, will let you schedule messaging so you can ration your “content fuel” over time for better performance.Measure The Performance Of Your Messaging. If your content and social selling messaging activity is working, then you want to do more of it. When it’s not working you need to change it. However, if you are not able to measure your work, then you cannot make these changes. Your social selling command center can help you easily make that decision since that measurement data is just a click away!

 

iNeoMarketing's insight:

You have three social selling blueprints in front of you: this one and the two adjacent scoops. With these three scoops, you can plan out your social selling strategy. You're welcome.

 

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10 Social Selling Tips From LinkedIn — Eloqua | #TheMarketingAutomationAlert

 

http://sco.lt/8ucmQb

From blog.eloqua.com - Today, 6:21 AM

 

The verdict on social selling is in: It works.

 

Excerpt...

 

Here are 10 tips to get you rethinking what you know about social selling, and on the right track:

To build your company’s page following, start running campaigns geared toward people already engaged your company to drive awareness and call to action to follow your LinkedIn page.Make your Twitter profile as professional as your LinkedIn profile. Use the same photo across your social networks so you’re easily identifiable, and make sure to link up to your LinkedIn profile in your Twitter bio.Don’t be afraid to get personal on Twitter. It’s a channel to share professional insight, as well as things that interest you outside your every day that support your personal brand.Get your employees in on the discussion.  Stop thinking of LinkedIn InMail as a general email channel. Leverage the insights you can gather form profiles and other social networks to indicate that you’ve done research on the person you’re connecting with.“Who’s viewed your profile” is a goldmine for helping you make connections with people who already demonstrate an interest in your personal brand. Monitor these visits and send personalized emails from sales reps who manage that particular account with a link to their individual sales rep profile.Cross-reference your profile viewer’s names with your nurture functionality in marketing automation and establish parameters for when it’s appropriate to shift from nurture communication to a one-on-one dialogue.Be insights driven and gather intelligence and social information that helps you prepare for sales conversations.Leverage LinkedIn to create personas based on activity, groups they participate in and, topics of interest. Look for correlating behaviors and defining attributes that align with your target buyers to establish propensity to engage, and even buy.Demonstrate real value in groups by participating in discussions and sharing relevant content. Sexton suggests a “4 to 1 approach”, to share four update items about news in your industry, customer and partner networks, and one promotional item that supports your company news.

 

iNeoMarketing's insight:

OK, now add this to the adjacent scoop where I said you need to seriously examine eGrabber Account-Researcher. One more social selling scoop coming up...

 

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14 Social Media Tools Used by Marketing Pros | Social Media Examiner | #TheMarketingAutomationAlert

 

http://sco.lt/8N3RFR

From www.socialmediaexaminer.com - Today, 6:17 AM

 

Social Media Tools: Discover the tools social media pros are using today and get more out of your social media marketing.

 

The list of 14...

 

Mention was developed as a user-friendly replacement for Google Alerts.My favorite new social media tool is Addvocate.The best new tool I’ve seen in many months is called Swayy.eGrabber Account-Researcher is so incredibly powerful for researching prospects that it’s absolutely worth the $80 a month fee.Enter Compfight.Tagboard is my new cool social media tool.A cool social media tool that has helped me get a better handle on effectively managing my Twitter account is ManageFlitter.Socialbakers has an effective tool called Analytics Pro, which provides an understanding of how your brand stacks up against your competitors.Post Planner is a content management tool that runs as an application within Facebook.That’s why it was refreshing to discover a new free Facebook page analytics tool from Komfo.An interesting tool I recently discovered is Rignite, which helps monitor several social media platforms.One of the coolest social media marketing tools that I’ve discovered and used is SocialOomph.Zapier has changed the social media marketing game for me in the most dramatic of ways.She recommended two tools: FixYourFunnel (an Infusionsoft-specific tool) and Mobivity.

 

iNeoMarketing's insight:

Your Action Item: click through on each (and article for additional feedback), and incorporate those that are appealing. For those involved with Social Selling, don't ignore eGrabber Account-Researcher.

 

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SEO in the Personalization Age - Moz | #TheMarketingAutomationAlert

 

http://sco.lt/52uX57

From moz.com - Today, 5:52 AM

 

With recent posts mentioning the rise of contextual and implicit queries, we are now seeing a deep personalization of search. This takes many forms, and has very real implications for our work as marketers.

 

Conclusion...

 

Amit Singhal [of Google] is right when he says that "Answer," "Converse," and "Anticipate"—deep personalization of search, I called it—is going to change search as we know it.

 

Is this maybe the reason why the Search Team at Google is now called the Knowledge Team? Is this maybe the main reason for "Not Provided" keywords?

 

What I know is that personalization is already so heavily present in search that avoiding it in the name of a fading neutral search is not doing good SEO.

 

Moreover, personalized search is clearly telling us how SEO alone is not enough, but that content, social, and email marketing by themselves are also not enough to obtain a real and complete success in Internet marketing.

 

Personalized search is pushing us to hasten the destruction of silos between Internet marketing disciplines, and hopefully it will oblige marketers to change and embrace a more holistic way of promoting a business online.

 

iNeoMarketing's insight:

The author builds the case that personalization has come to Search, and it’s a compelling case. Google's influence across its many offerings makes it a formidable tool, but the question remains as to specifically how the marketer can take advantage of Google's reach.

 

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Marketing Automation & Your CRM #infographic - Pardot | #TheMarketingAutomationAlert

 

http://sco.lt/5OyILZ

From www.pardot.com - Today, 5:44 AM

 

The reach of the modern marketing department is growing every day, touching more buyers, through more touch points, and generating more leads than ever before.

 

 


Via iNeoMarketing
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iNeoMarketing's curator insight, September 5, 2013 10:18 AM
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Marti Konstant's curator insight, September 8, 2013 2:09 PM

With all of the tools available to optimize presence, and do things automatically on your behalf to promote your business, it is a dizzying atmosphere to jump in. Researching, experimenting, and participating in tool trials are a great place to start. These articles are a great start in trying to better understand the marketing automation and marketing technology landscape.

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Este es el vídeo viral que pondré en mi primer día de clase

Este es el vídeo viral que pondré en mi primer día de clase | Educomunicación | Scoop.it
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100 herramientas para invertir tu clase (para empezar)

100 herramientas para invertir tu clase (para empezar) | Educomunicación | Scoop.it
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Un magnífico mapa, listo para seguir creciendo o reajustando a partir de nuestras aportaciones.

Joaquín Ballester's curator insight, September 2, 6:16 AM
Buena actualización de este mapa de recursos.
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321 Free Tools for Teachers.

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Would you be interested in the ultimate list of free tools for teachers? At the following post you will found 321 Free Tools for Teachers separated in 18 educational technology categories. Enjoy! F...

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JULIA AVENDAÑO's curator insight, September 11, 11:07 PM

321 herramientas para profesores...

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5 ideas to make lectures and presentations interactive

5 ideas to make lectures and presentations interactive | Educomunicación | Scoop.it

When I was a student, I had a problem staying awake in class. I felt bad and teachers were mad. Today, as a teacher myself, I discovered the blame was misplaced. I was sleeping because of boring lesson delivery. When I teach a class or an auditorium with hundreds, there is never any sleeping going on because I have an interactive and engaging delivery. Whether delivering a lesson to school children or providing professional development to adults, in today’s fast-paced, digital world, your audience deserves to have an interactive presentation where they are engaged.


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Create a Group in Moodle, and Assign an Activity to it | UNSW Teaching Staff Gateway

Create a Group in Moodle, and Assign an Activity to it | UNSW Teaching Staff Gateway | Educomunicación | Scoop.it

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Miloš Bajčetić's curator insight, September 1, 1:05 AM
Why are groupings necessary?

Use groupings to restrict access to an activity or resource to a subset of students. To assign an activity, or release a resource, to a select group of students, the group must belong to a grouping.

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15 Awesome Gmail Plugins To Boost Your Email Productivity

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Four Key Strategies for Building Emotional Connections with your Customers - Communico Ltd.

Four Key Strategies for Building Emotional Connections with your Customers - Communico Ltd. | Educomunicación | Scoop.it

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Handbook of Virtual Environments, 2nd Edition - PDF Free Download - Fox eBook | Educomunicación | Scoop.it
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Fox eBook's curator insight, August 31, 9:23 PM

Handbook of Virtual Environments: Design, Implementation, and Applications, Second Edition (Human Factors and Ergonomics) This second edition of a bestseller presents systematic and extensive coverage of the primary areas of research and development within VE technology. It brings together a comprehensive set of contributed articles that address the principles required to define system requirements and design, build, evaluate, implement, and manage the effective use of VE applications. The contributors provide critical insights and principles associated with their given area of expertise to provide extensive scope and detail on VE technology.

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Looking for Course content? Check out the Course Content Database at Moodle.net

Looking for Course content? Check out the Course Content Database at Moodle.net | Educomunicación | Scoop.it

Mary Cooch recently shared a resource with me in a comment on a post here at Moodlenews for the Moodle.net Course Content Database (a resource that I had thought no longer existed). Back in Moodle 1.9, there used to be several databases of importable quiz questions, glossary xml files, and Moodle database templates for download on Moodle.org (but then with the change to 2.0 they disappeared).

Luckily it appears as if some, or maybe a new repository of resources is available in the Course Content Database. To date there are over three dozen resources that might help you create a better Moodle course or save you some time by using one of the OER contributed files and get your course rolling.

Entries fall into a few tool types:

* SCORM Packages
* LTI links
* Quiz files (in either Aiken or GIFT generally)
* Glossary Entries
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* Book

 

 


Via Miloš Bajčetić, Juergen Wagner
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juandoming's curator insight, July 18, 5:02 AM

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Do I Need a Digital Teaching Portfolio?

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juandoming's curator insight, July 19, 10:28 AM

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The Importance of Informal Learning Infographic - e-Learning Infographics

The Importance of Informal Learning Infographic - e-Learning Infographics | Educomunicación | Scoop.it
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The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine

The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine | Educomunicación | Scoop.it

...In the altogether illuminating 1994 volume The Psychology of Writing (public library), cognitive psychologist Roland T. Kellogg explores how work schedules, behavioral rituals, and writing environments affect the amount of time invested in trying to write and the degree to which that time is spent in a state of boredom, anxiety, or creative flow. Kellogg writes:[There is] evidence that environments, schedules, and rituals restructure the writing process and amplify performance… The principles of memory retrieval suggest that certain practices should amplify performance. These practices encourage a state of flow rather than one of anxiety or boredom. Like strategies, these other aspects of a writer’s method may alleviate the difficulty of attentional overload. The room, time of day, or ritual selected for working may enable or even induce intense concentration or a favorable motivational or emotional state. Moreover, in accordance with encoding specificity, each of these aspects of method may trigger retrieval of ideas, facts, plans, and other relevant knowledge associated with the place, time, or frame of mind selected by the writer for work....


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Jeff Domansky's curator insight, September 1, 2:55 AM

Looking in behind the science and psychology of writing in this interesting essay from Maria Popova of Brain Pickings.

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great

Manya Arond-Thomas's curator insight, September 1, 1:04 PM

The trick is knowing your optimal environments, rituals, etc. that enhance and amplify your ability to write.  For example, it was only in 2013 that I realized that I actually write more easily in public environments (like cafes) where I can be anonymous, but still in the energy field of others.

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The Complete Wordpress Moodle Integration Guide

The Complete Wordpress Moodle Integration Guide | Educomunicación | Scoop.it

WordPress Moodle integration allows users to blog and makes the pages available on the internet.

 

Moodle, as you know, is a free learning management system. It includes features like news, announcements, online quizzes, calendars, a discussion forum, file downloads, and instant messages. It allows unlimited number of servers to be added with it as it requires n license.

 

WordPress is a content management system that manages several web pages from a single platform. It simplifies the usage of learning management system by integrating it.

 


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Carlos Ossa: Cultura y capitalismo cognitivo / entrevista completa - YouTube

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Se muestra la presentación de coursera como plataforma lider en la nueva era de la educación utilizando MOOC.


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Screenhero, compartiendo tu pantalla con otro usuario

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Estamos seguros de que os habrá pasado en alguna que otra ocasión. Estáis explicando algo por teléfono, pero la persona que está al otro lado de la línea no os entiende. Ante esta situación, no estaría mal que pudiéramos compartir nuestra pantalla. Una operación para la que nos servirá Screenhero, una aplicación que se centra, precisamente, en que podamos hacer eso.


Via Gumersindo Fernández, Juergen Wagner, Javier Sánchez Bolado
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Rescooped by Jose Cabanas from Moodle and Web 2.0
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PDFUnlock! - Unlock secured PDF files online for free.

PDFUnlock! - Unlock secured PDF files online for free. | Educomunicación | Scoop.it
PDFUnlock! is a free online PDF unlocker. No installation, no registration, it's free and easy to use.

Via Elodie Crespel, michel verstrepen, Bhushan THAPLIYAL, Juergen Wagner
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Patrick Van Hoof's curator insight, July 18, 2:27 AM

Pas mal du tout, j'avais acheté un guide PDF que l'auteur avait protégé avec un mot de passe (comme si cela empêchait de distribuer le guide) mais en attendant c'est chiant de garder le code quelque part à chaque fois que l'on veut lire le guide, ne facilite pas pour autant le piratage car il faut donner le code pour l'enlever du guide.

Rescooped by Jose Cabanas from IT Books Free Share
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Business Adventures - PDF Free Download - Fox eBook

Business Adventures - PDF Free Download - Fox eBook | Educomunicación | Scoop.it
Business Adventures PDF Free Download, Reviews, Read Online, ISBN: 1497644895, By John Brooks

Via Fox eBook
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Jose Pedro Araújo's curator insight, August 19, 11:20 AM

Recomended by Bill Gates and Warren Buffet

Mohamed Khashana's curator insight, August 27, 3:57 AM

business

Anubhav Singh's curator insight, August 30, 5:03 AM
so nice book.
Rescooped by Jose Cabanas from Educación a Distancia (EaD)
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Coaches virtuales y personalización de clases: la enseñanza ... - ABC.es

Coaches virtuales y personalización de clases: la enseñanza ... - ABC.es | Educomunicación | Scoop.it

Coaches virtuales y personalización de clases: la enseñanza ...ABC.es¿Te imaginas juegos interactivos en la universidad? ¿Y a un coach personal y virtual que te resuelva dudas sobre las lecciones del día?


Via L. García Aretio
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juandoming's curator insight, July 18, 6:14 AM

add your insight...

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Medir la calidad educativa por el número de suspensos | XarxaTIC

Medir la calidad educativa por el número de suspensos | XarxaTIC | Educomunicación | Scoop.it

“ Me da la sensación que uno de los problemas educativos en nuestro país es la mentalidad, que aún existe en gran parte de la sociedad e incluso en muchos de los”


Via juandoming, Fernando Jesús Rodriguez García, Reucover
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