On the surface, you would think that the overall market potential for marketing automation is smothered by CRM’s overall marketing potential. So here’s a thought…
We’ve been told by Gartner that marketing technology spending will outstrip IT spending by 2017. And you’ve seen the Marketing Technology Landscape from Scott Brinker. Where’s the marketer going to find all that good technology?
Embedded in their MRM or MAS. Why? Because that’s where you’ll find the marketer.
Marketing Automation was built for the marketer, and it is the natural container for all that marketing technology coming down the road. Case in point: Salesfusion’s 3/4/14 announcement that predictive (from their LoopFuse acquisition) will be made available in Salesfusion (and, oh by the way, negating the need to setup Lead Scoring).
So marketing technology spending will outstrip IT spending in a few years, and the marketer’s foundation is MAS or MRM, I’d tend to think that MA will outstrip CRM in market cap in <5 years.
And if that’s true, shouldn’t the acquired be the acquirer?
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Today’s curated articles collected for your quick review:
-- > Mobile marketing automation is the new, new, new thing - VentureBeat http://sco.lt/8fK92H
-- > The 7 Meta-Trends of Marketing as Technology-Powered Discipline - ChiefMarTech http://sco.lt/5V2Waf
-- > How to Create Visual Social Media Content | Social Media Examiner http://sco.lt/97mQpF
-- > Stay in Compliance: What Marketers Need to Know About ePrivacy Law - Marketo http://sco.lt/8pc6V7
-- > Marketers Adopt Social Media Analytics Tools - eMarketer http://sco.lt/998Ik5
-- > Marketers doing more in-house: the trend no-one talks about? - Econsultancy http://sco.lt/7M0LJp
-- > Ignore GooglePlus, Google Search Will Ignore You - Digital Information World http://sco.lt/6Wy7Xd
-- > The B2B Marketer's Guide to SXSW 2014 | Demandbase http://sco.lt/7XqGqv
-- > Infographic:Trends That Will Shape Digital Marketing - Marketing Technology Blog http://sco.lt/8YDtjd
-- > 7 Steps to Content Marketing Success [Infographic] - Smart Insights http://sco.lt/8rf961
-- > You Have 8 Seconds to Engage the B2B Customer - Infographic - Skyword http://sco.lt/7naSTR
-- > What Will Content Marketing Look Like in 2014? [Infographic] - Profs http://sco.lt/4icoiX
-- > How Buyers Buy: Marketing With the 'Buying Center' Concept [Infographic] - Profs http://sco.lt/5T2EU5
See ALL Top Curated Marketing Technology Articles here.
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