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What is the long tail? - Long Tail Theory - Google SEO

What is the long tail?  - Long Tail Theory - Google SEO | Educomunicación | Scoop.it

"I often hear the term "the Long Tail" or sometimes the "fat tail" or the "thick tail" in reference to search engine optimization and Google. What does it mean and where did it come from? ..."


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SEO WHITE HAT vs EL SEO BLACK HAT

SEO WHITE HAT vs  EL SEO BLACK HAT | Educomunicación | Scoop.it
Hoy quiero hacer (y constatar) una simple afirmación: que el SEO white hat vencerá al SEO black hat. Me centraré en dos cosas:

Via Perla Rodriguez Dieguez
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Perla Rodriguez Dieguez's curator insight, January 10, 2014 3:50 AM

Un didáctico análisis de las diferencias y consecuencias del SEO Black hat y White hat, según las nuevas tendencias de Google.

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6 Major Google Changes Reveal the Future of SEO - Search Engine Watch | #TheMarketingAutomationAlert

6 Major Google Changes Reveal the Future of SEO - Search Engine Watch | #TheMarketingAutomationAlert | Educomunicación | Scoop.it
PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.

 

Digest...

 

Let’s take a few steps back and understand the big picture. Here's a look at the major developments, some of Google's initiatives driving this change, and the overall impact these changes will have on SEO.

1. '(Not Provided)'

Google made the move to make all organic searches secure starting September 23. This means we've lost the ability to get keyword data for users arriving to our websites from Google search.

Losing Google keyword data is sad for a number of reasons. This impacts publishers in many ways, including losing a valuable tool for understanding what the intent of customers that come to their site, for conversion optimization, and much more.

2. No PageRank Update Since February

Historically, Google has updated the PageRank numbers shown in the Google Toolbar every 3 months ago or so, but those numbers haven't been updated since February. This means 8 months have gone by, or two updates have been skipped.

3. Hummingbird

There are a few elements to Google's Hummingbird algorithm, announced in time for Google's official birthday, but like Caffeine before it, this is really a major platform change. Google has built a capability to understand conversational search queries much better than before. The impact of this algorithm is likely to be quite substantial over the next 2 or so years. Net-net, they have drastically reduced access to the raw data, and are rolling out technology that changes the way it all works at the same time!

4. Google+

While it seemed to get off to a slow start initially, many argue that it has developed a lot of momentum, and is growing rapidly. The data on Google+'s market share is pretty hard to parse, but there are some clear impacts on search, such as the display of personalized results.

5. Authorship

We won't delve into the specifics of how Author Rank might work now, but you can read "Want to Rank in Google? Build Your Author Rank Now" for my thoughts on ways they could look at that.

That said, in the future you can imagine that Google could use this as a ranking signal for queries where more comprehensive articles are likely to be a good response. Bottom line: your personal authority matters.

6. In-Depth Articles

The Google announcement included a statement that "up to 10% of users' daily information needs involve learning about a broad topic." That is a pretty big number, and I think over time that this feature will become a pretty big deal. Effectively, this is an entirely new type of way to rank in the SERPs.

 

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iNeoMarketing's curator insight, October 20, 2013 9:43 PM

These changes all indicate what is happening with SEO: the abandonment of those technical adjustments in lieu of qualitative improvements to content...CONTENT. At the end of the day, content drives SERP.

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Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful - Search Engine Watch | #TheMarketingAutomationAlert

Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful - Search Engine Watch | #TheMarketingAutomationAlert | Educomunicación | Scoop.it
Regardless of whether you're in-house or agency-side, there are huge profits to be gained from SEO and social media teams strategically working together. Here are the top three ways to set up and benefit from this powerful collaboration.

 

Digest...

 

Tip 1: Leverage Promoted Posts to Scale Outreach and Link Building

Traditional link building can be made drastically more effective by tying in some strategic paid promotions.

 

As we all well know, the SEO team’s goal is to acquire more high-quality links, and the social media team’s goal is to engage the community and attract new audiences. While the goals may seem different, there is an ultimate way to achieve both.

 

Tip 2: Create More Effective Content

A joint brainstorming session based on solid analytics can help ensure a steady stream of killer content that works for you every time.

 

By working together, SEOs can benefit from the audience insights that the community manager brings, while the community manager will be appreciative of the opportunities to continuously grow and expand their audiences with a steady stream of power-packed content produced by the SEOs.

 

Tip 3: Engage Influencers

Encourage the social media team to build strong relationships with influencers to help with link building.

For an SEO, having strong relationships with influential bloggers or site owners can make a huge difference in link building. One or two incredibly strong links will not only make the campaign more successful but can also help with sales by sending a large number of highly qualified leads to the website.


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iNeoMarketing's curator insight, September 23, 2013 7:48 PM

Great article that points to the specifics on how social can drive greater SEO success. More information on engaging influencers (which you may want to consider as a part of your strategy) can be found here.


  • See the article at from searchenginewatch.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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SEO Infographic: Search Ranking Factors & Correlations

SEO Infographic: Search Ranking Factors & Correlations | Educomunicación | Scoop.it

Earlier this month Moz updated their annual survey of local search ranking factors.


The survey includes:

General ranking factorsSpecific ranking factorsNegative ranking factors

View the infographic for more details and statistics...


Via Lauren Moss
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Mr Tozzo's curator insight, August 20, 2013 4:14 AM
SEO Infographic: Search Ranking Factors & Correlations
Witmer Group's curator insight, August 21, 2013 10:55 AM

Great visual!

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Your Guide to Content Curation for SEO

Your Guide to Content Curation for SEO | Educomunicación | Scoop.it
One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into on

Via Guillaume Decugis
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Jim Green's curator insight, February 5, 2014 11:49 PM

It's not too hard to guess what kind of content Google values most highly, but this article validates it empirically.

Janice Mobsby's curator insight, February 6, 2014 8:28 PM

Content curation can be good for your business..This is a good Article!

Hugo Reyes's curator insight, February 27, 2014 7:24 PM

La curaduría de contenido funciona siempre y cuando está acompañado de suficiente contenido original

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SEO ReExplored: The New Mantras after PANDA and PENGUIN - PDF Free Download - Fox eBook

SEO ReExplored: The New Mantras after PANDA and PENGUIN - PDF Free Download - Fox eBook | Educomunicación | Scoop.it
SEO ReExplored: The New Mantras after PANDA and PENGUIN PDF Free Download, Reviews, Read Online, ISBN: B00BPB3QEA, By Amit Biswas

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Fox eBook's curator insight, December 14, 2013 10:51 PM

Chapter 1 – Introduction
Chapter 2 – Three Traditional SEO Concepts
Chapter 3 – Google Algorithm Updates – Before Panda & Penguin
Chapter 4 – Algorithm Updates – Years of Panda & Penguin
Chapter 5 – Modern SEO Recipes
Chapter 6 – Some Myths and Realities: Google SEO Q&A

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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | Educomunicación | Scoop.it

Want a neat visual representation of what matters in SEO these days? You got it! Here's Search Engine Land's recently updated 'periodic table' graphic.


Via Jeff Domansky, Lauren Moss
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Linda Richardson's curator insight, October 21, 2013 10:15 AM

Gotta love success in any form even a periodic table!

Ali Anani's curator insight, November 15, 2013 12:23 AM

An elegant visual that is self-explanatoy. 

Pepe Crespo's curator insight, December 5, 2013 2:29 AM

The Periodic Table of SEO Success Factors

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SEO Ranking Factors Infographic

SEO Ranking Factors Infographic | Educomunicación | Scoop.it

This infographic on ranking factors comes from Ben Norman, one of UK’s leading SEO consultants and follows up his SEO checklist 2013. 

Its focus is the search engine ranking factors – namely the things you have to pay attention to in order to get a decent amount of organic traffic to your site.

SEO ranking factors include on-page SEO: content, site structure, titles, meta descriptions, tags and off-page SEO: social media, link building, autorship. Find more details at the link.


Via Lauren Moss
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Quyet Tran's curator insight, September 25, 2013 3:35 AM

a complete guide for zoombies SEOer