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Your Customer Is Mobile, But What Does That Mean? - Curatti

Your Customer Is Mobile, But What Does That Mean? - Curatti | Educomunicación | Scoop.it
It’s obvious that we as consumers have taken a liking to our smartphones. It’s our on demand connection to anything we could possibly need when it comes to information. Which means, as a business owner, we need to pay attention to how our customers engage with our content and us. How. Where. When. What Device. …

Via Martin (Marty) Smith, Fred Zimny
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Martin (Marty) Smith's curator insight, March 1, 2014 10:40 AM

Wow, I feel like crap today and reading these Greck Hickman posts from Curatti.com may be the only productive thing I do but glad I got this done since they are BOTH great reads and timely as we try and go MOBILE FIRST on http://www.CrowdFunde.com :

First great mobile post

http://curatti.com/customer-mobile-mean/ 


Second
http://curatti.com/mobile-users-want/  

 

Alain Theriault MBA's curator insight, March 11, 2014 10:07 AM

More and more, Mobile is the way to reach our customer on personal level

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Care and Feeding of Networks & 10 Must Follow Scoopiteers

Care and Feeding of Networks & 10 Must Follow Scoopiteers | Educomunicación | Scoop.it

This post was fun to write. I spent the morning writing about the importance of thinking digital first. This post shares 5 tips about the care and feeding of possibly your most important asset - your network of support, advocacy and content. If your content network isn't the most important thing no one really thinks about very often I don't know what is. 

Since it isn't fair to tease such a list and not share, here is my list of 10 Must Follow Scoopers:

@Robin Good 
@Guillaume Decugis
@Ally Greer 
@ janlgordon 
@Jesús Hernández
@Brian Yanish - MarketingHits.com
@Karen Dietz
@Thierry Saint-Paul 
@Neil Ferree
@Ana Cristina Pratas  

If you want to see what each of these great content curators has taught me you will need to read the post (since I'm not one to spoil a tease :).   


Via Martin (Marty) Smith, Ivo Nový
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Brian Yanish - MarketingHits.com's curator insight, November 9, 2013 12:56 PM

Totally agree with Marty, each of these Scoopers uses Scoop.it to build their readership.  That's right they are using Other Peoples Content (OPC) that they curate to build their own following and traffic to their channels be it a website or social network. 

Tahar Mehenni's curator insight, December 4, 2013 7:10 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Jack Varnell's curator insight, June 14, 3:00 PM

Thanks for this list... I must be doing something right. All were in my network. Even the incomparable @KarenDietz !

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A list of great LinkedIn Tools to help you in Business

A list of great LinkedIn Tools to help you in Business | Educomunicación | Scoop.it

LinkedIn is known as the world’s largest professional network. It has features that enable you to stay in touch with other professionals.

We have collected some of the best LinkedIn tools that can help you in your business.


Via TechinBiz, imaginetsa, Alessandro Rea, Ivo Nový
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AlainBKK's curator insight, October 25, 2013 1:01 AM

I found some interesting tolls to help improving my LinkedIn...

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10 Ways B2C Content Marketing Is Different From B2B

10 Ways B2C Content Marketing Is Different From B2B | Educomunicación | Scoop.it
B2C Content Marketing Laggards Narrow Gap With B2B - New CMI Study and How B2C Content Marketing Is DIFFERENT
You knew the gap between B2C laggards and…

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's curator insight, October 15, 2013 1:08 PM

When I scooped the Content Marketing study showing a narrowing gap between B2C and B2B content marketing it struck me to share 10 ways B2C content marketing is different than B2B. I spent 7 years as a Director of Ecommerce and the last two as Marketing Director for Atlantic BT, a B2B web and software Development Company in Raleigh so can speak intelligently about both camps (one would hope :).

Here are 10 Ways B2C content is different than B2B:

* More User Generated Content.
* More contests and games.
* Less content creation.
* More content .
* More snippets and keywords less paragraphs and white papers.
* More social content less evergreen.
* Visual support important to both, REALLY important B2C.
* Content has to be FLATTER (less linked, less words, more bullets) and more visually support of immediate conversion.
* LESS YOU (website owner) more THEM (community formed around brands or products or your website).
* Money is ultimate judge of success.

You could argue money is the ultimate litmus test for both, but B2C is about money today and B2B is about money tomorrow.

Dennies Bright's comment, October 16, 2013 5:29 AM
True
PivotPointBrands's curator insight, October 16, 2013 11:56 AM

Nice, succint differences. Each difference could generate a good discussion in itself. On a related note, I've been getting a better understanding of brand journalism lately, and I would say it does not have a role in B2C content marketing because of the short attention span of the B2C audience. 

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The 7Cs of Tribal Influence [INFOGRAPHIC]

The 7Cs of Tribal Influence [INFOGRAPHIC] | Educomunicación | Scoop.it
Anyone can be an influencer.People no longer need to own a TV station to make their voice heard, and neither do they need to be particularly conscious abou (New Blog Post: The 7Cs of Tribal Influence [INFOGRAPHIC]

Via Ron Sela, Martin (Marty) Smith, David Hain, juandoming
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Ron Sela's curator insight, August 27, 2013 10:10 PM

The 7Cs of Tribal Influence [INFOGRAPHIC]

Martin (Marty) Smith's curator insight, August 27, 2013 10:34 PM

Great persona archetypes graphic. 

Trumans's comment, August 29, 2013 12:09 AM
Them more we change, the more we stay the same?
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What Do Your Mobile Users Want? - Curatti

What Do Your Mobile Users Want? - Curatti | Educomunicación | Scoop.it
You now understand that you have to deal with how your customer chooses to consume your content but what do they really want? Whether you’d like to believe it or not, a mobile user will do all of the same things they’d do on a desktop as long as YOU make it easy and seamless …

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 1, 2014 10:23 AM

Great post from fellow Curatti Editor of Chaos Greg Hickman about the different needs, wants and desires of mobile customers. 

Timely for me as we begin to design http://www.crowdfunde.com .  

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The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic]

The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic] | Educomunicación | Scoop.it

Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels.

This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.

 

“What about the whole mobile movement?” you might ask. That only seems to be fueling the popularity of email, now that people can send and receive email whenever and wherever they want...


Via John van den Brink, Lauren Moss
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Guillermo Pérez's curator insight, October 28, 2013 1:50 PM

Su majestad, el correo electrónico

Mariana Alviso's curator insight, October 28, 2013 7:39 PM

Pese al auge de las redes sociales el email es aun la herramienta más utilizada de Internet. Los dispositivos portátiles como las tabletas y smartphones también han colaborado al éxito de de la herramienta.

David Duncan's curator insight, October 30, 2013 8:48 AM

email is still one of the most effective ways of engaging your audience

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Responsive Email Design: Five Case Studies & An Infographic

Responsive Email Design: Five Case Studies & An Infographic | Educomunicación | Scoop.it

Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices.

Obviously the precise figure varies drastically from company to company, so the need to optimise for mobile will be less important for some businesses. Even so, it’s an issue that all businesses will have to deal with at some point in the next year or so.

One option for dealing with mobile email is responsive design, which uses one set of code that renders an email differently when viewed on a desktop, tablet or smartphone...


Via Lauren Moss
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malek's curator insight, October 24, 2013 7:12 AM

A bit awkward!

- A large number of companies do not have any strategy in place for optimising email for mobile devices.

- To optimize, all you need is a few simple media queries in the code of an email

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Infographic: Marketing Success with Google+

Infographic: Marketing Success with Google+ | Educomunicación | Scoop.it

Google+, the world’s second biggest social network, is changing the online landscape.

The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.


Via Lauren Moss
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IOANNIS APOSTOLOU's curator insight, September 13, 2013 9:12 AM

New statistics for google+!!!

Martin (Marty) Smith's curator insight, September 20, 2013 5:47 AM

Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.

Jean-Marc Trésor's curator insight, September 27, 2013 12:03 PM

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