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Rescooped by Jose Cabanas from The MarTech Digest
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How to Improve SEO with Google Authorship - TechWyse | #TheMarketingTechAlert

How to Improve SEO with Google Authorship - TechWyse | #TheMarketingTechAlert | Educomunicación | Scoop.it
Has your brand taken advantage of the Google Authorship program yet? If not, you're missing out on a powerful way to increase your visibility, establish yourself as an authority, and get some special treatment with Google as a bonus.

 

Advanced/ Digest...

 

1. Rich snippets are eye-catching.

Rich snippets make your content stand out on a search results page, and visibility leads to clicks.

2. Click-throughs are increased.

As we just said, greater visibility does help boost click-through rates, but it’s not just pure visibility that gets those clicks. It’s the sense of trust that readers feel by seeing a name and a face attached to content.

3. Your brand gains instant credibility.

When you have a headshot right next to your search results listing, your company immediately stands out from all the other faceless entities.

4. Your content gets indexed faster.

If your content is of a timely nature, getting it indexed quickly is critical. Google Authorship gives priority to content that’s linked to a Google+ profile, giving it a significant advantage in the race to the top of the search results page.

5. Google Authorship levels the playing field.

When Google Authorship is in the mix, it doesn’t matter as much exactly where your content ranks on the search results page. Being 6th or 7th on the list isn’t as big of an issue when your content comes in the form of an eye-catching rich snippet.

 

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Via marketingIO
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marketingIO's curator insight, January 9, 2014 8:47 PM

If Google+ and Google Authorship are not a part of your SEO efforts, scream at someone. This is a gots-to-do situation.

Rescooped by Jose Cabanas from Mastering Facebook, Google+, Twitter
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Google+ Helper Community – Basics for beginners** category!

Google+ Helper Community – Basics for beginners** category! | Educomunicación | Scoop.it

I have been collecting helpful posts here in my Google+ Helper community: 

I hope they will help you get started on Google+ and also help you get the best results for your business!


Via Jaana Nyström, Cendrine Marrouat - cendrinemarrouat.com, massimo facchinetti
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Mia Voss's curator insight, November 3, 2013 12:42 AM

always helpful!  

Rescooped by Jose Cabanas from visualizing social media
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5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC]

5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC] | Educomunicación | Scoop.it
With a clean interface, revelatory features like Ripples, Hangout, and Communities, and groundbreaking search integration, Google Plus is the place to be if you want your business to be ahead of the marketing arena.

Google+ is a huge game changer for the social media and search engine marketing world. With over 1 billion accounts and 540 million monthly active users, the network is in line to surpass Facebook and become the most widely used social network in the world.

 

Check out this latest infographic by SocialClinch and DIW, which delineates 5+ plus reasons your business should be on Google+.


Via Lauren Moss
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9Dotstrategies's curator insight, November 10, 2013 10:20 PM
Infographic: Reasons Your Business Should Be On Google+
Darius Douglass's curator insight, December 1, 2013 3:26 PM

This is more like an ad,  Social Clinch must have gotten paid or looking to gain favor.

Lori Wilk's curator insight, December 28, 2013 3:19 PM

Simple to understand visual

Rescooped by Jose Cabanas from visualizing social media
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Infographic: Marketing Success with Google+

Infographic: Marketing Success with Google+ | Educomunicación | Scoop.it

Google+, the world’s second biggest social network, is changing the online landscape.

The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.


Via Lauren Moss
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IOANNIS APOSTOLOU's curator insight, September 13, 2013 9:12 AM

New statistics for google+!!!

Martin (Marty) Smith's curator insight, September 20, 2013 5:47 AM

Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.

Jean-Marc Trésor's curator insight, September 27, 2013 12:03 PM

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