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The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic]

The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic] | Educomunicación | Scoop.it

Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels.

This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.

 

“What about the whole mobile movement?” you might ask. That only seems to be fueling the popularity of email, now that people can send and receive email whenever and wherever they want...


Via John van den Brink, Lauren Moss
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Guillermo Pérez's curator insight, October 28, 2013 1:50 PM

Su majestad, el correo electrónico

Mariana Alviso's curator insight, October 28, 2013 7:39 PM

Pese al auge de las redes sociales el email es aun la herramienta más utilizada de Internet. Los dispositivos portátiles como las tabletas y smartphones también han colaborado al éxito de de la herramienta.

David Duncan's curator insight, October 30, 2013 8:48 AM

email is still one of the most effective ways of engaging your audience

Rescooped by Jose Cabanas from visualizing social media
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Responsive Email Design: Five Case Studies & An Infographic

Responsive Email Design: Five Case Studies & An Infographic | Educomunicación | Scoop.it

Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices.

Obviously the precise figure varies drastically from company to company, so the need to optimise for mobile will be less important for some businesses. Even so, it’s an issue that all businesses will have to deal with at some point in the next year or so.

One option for dealing with mobile email is responsive design, which uses one set of code that renders an email differently when viewed on a desktop, tablet or smartphone...


Via Lauren Moss
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malek's curator insight, October 24, 2013 7:12 AM

A bit awkward!

- A large number of companies do not have any strategy in place for optimising email for mobile devices.

- To optimize, all you need is a few simple media queries in the code of an email