Most B2B vendors (57%) say B2B commerce is fundamentally changing and shifting from offline to online, according to a recent report from Intershop.
A similar number of those surveyed (51%) said they are changing their organizational structures and business models to adapt to this shift.
Moreover, 44% of respondents said business-to-business vendors are now adopting business-to-consumer best-practices to change and optimize the B2B purchasing experience.
Additional findings from the report, which was based on data from a survey of 400 European and American senior IT and business decision-makers working for B2B merchants.
-81% of survey respondents said changing consumer expectations are driving the changes in B2B commerce.
-74% said new technology has made it possible to offer experiences that weren't possible before.
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