Last week, speaker, marketer and author of Inbound and Content Marketing Made Easy, Marcus Sheridan, the self-acclaimed “The Sales Lion” wrote a controversial blog post “Why Curated Content on Your Website is an Ineffective Waste of Time”.
Sheridan demonstrates a lack of understanding of what curation really is, and furthermore, he is confused by how it benefits marketers. Instead, he advocates for solely creating content, and not curating other people’s content.
Here are areas where the Sales Lion is just flat wrong.
Via Denis Failly, Brian Yanish - MarketingHits.com