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Rescooped by Jose Cabanas from Infographics
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How Social Media Influence Businesses | Great #Infographic from Visual.ly

How Social Media Influence Businesses | Great #Infographic from Visual.ly | Educomunicación | Scoop.it
Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business

Via Martin (Marty) Smith, Ivo Nový
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TheSoulfulEMU's curator insight, August 14, 2013 3:47 AM

Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.

TheSoulfulEMU's comment, August 14, 2013 3:48 AM
Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.
Gwen Khalfa's comment, August 14, 2013 4:36 AM
Yes, the lead conversion rate is particularly impressive. We should never undermine the power of social media. thx for the good comments.
Rescooped by Jose Cabanas from MarketingHits
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10 Ways B2C Content Marketing Is Different From B2B

10 Ways B2C Content Marketing Is Different From B2B | Educomunicación | Scoop.it
B2C Content Marketing Laggards Narrow Gap With B2B - New CMI Study and How B2C Content Marketing Is DIFFERENT
You knew the gap between B2C laggards and…

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's curator insight, October 15, 2013 1:08 PM

When I scooped the Content Marketing study showing a narrowing gap between B2C and B2B content marketing it struck me to share 10 ways B2C content marketing is different than B2B. I spent 7 years as a Director of Ecommerce and the last two as Marketing Director for Atlantic BT, a B2B web and software Development Company in Raleigh so can speak intelligently about both camps (one would hope :).

Here are 10 Ways B2C content is different than B2B:

* More User Generated Content.
* More contests and games.
* Less content creation.
* More content .
* More snippets and keywords less paragraphs and white papers.
* More social content less evergreen.
* Visual support important to both, REALLY important B2C.
* Content has to be FLATTER (less linked, less words, more bullets) and more visually support of immediate conversion.
* LESS YOU (website owner) more THEM (community formed around brands or products or your website).
* Money is ultimate judge of success.

You could argue money is the ultimate litmus test for both, but B2C is about money today and B2B is about money tomorrow.

Dennies Bright's comment, October 16, 2013 5:29 AM
True