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Rescooped by Ivon Prefontaine from Online tips & social media nieuws
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What do we share online? This is how our brains decide!

What do we share online? This is how our brains decide! | Educational Leadership and Technology | Scoop.it
Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.

Via Karen Dietz, Bart van Maanen
Ivon Prefontaine's insight:

It is an interesting article with neuroscience research involved. It is about the emotional suggestions that our brain makes leading us to share on the Internet. The challenge might be is contributions become Technique and focused on being positive in a contrived way. What does it mean in education?

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Karen Dietz's curator insight, March 19, 2:45 PM

What a terrific summary article this is about emotions in marketing. It covers not only why emotions work, the author Courtney Seiter also talks about WHICH emotions get shared and why.


Seiter covers happiness, sadness, fear, plus anger and the types of reactions each creates. I also like the charts and graphics she uses to make her points. 


And what I think is really cool is how she shares recent research from IPA dataBANK who validated -- once again -- that pure emotional content wins out over a combination of rational and emotional.


So check out the article. It is well done. If you want to gain mastery over crafting stories with specific emotional content, then this post will bring a lot of clarity to your work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bart van Maanen's curator insight, March 20, 10:58 AM

Interessant artikel over waarom mensen dingen delen via internet. Zowel positieve als negatieve emoties kunnen zorgen voor het virale effect. De woede die Wilde Geert momenteel en regelmatig effectief oproept, helpt om zijn dubieuze boodschap verder te verspreiden. Daar komt waarschijnlijk ook het ontzag vandaan als mensen zeggen: "Hij durft het toch maar te zeggen'. Dat zijn mensen, Nederlanders, die hun verstand overslaan, de emotie gaat voor. MInder mensen dan maar? Dat is een heel ander pleidooi.

Rescooped by Ivon Prefontaine from An Eye on New Media
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Great Presentations Are Like Ads by @slidecomet

Great Presentations have features that resemble great ads. It's all one big package that hit hard and strong! FREE Download with a tweet: http://goo.gl/X26Ui

Via Baiba Svenca, Ken Morrison
Ivon Prefontaine's insight:

This is practical and informative

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ICTPHMS's comment, April 22, 2013 11:28 AM
Excellent Scoop! Love it!
Alfredo Corell's curator insight, April 23, 2013 2:32 PM

Very nice presentation about presentations....

 

David Donat's curator insight, April 28, 2013 3:34 PM

Revisem les nostres presentacions.