The human ingenuity within any organisation are it's greatest competitive advantage. Yet according to the latest statistics, over half of todays workers are disengaged . When leaders are committed and actively working to engage, inspire and embolden – they unleash untapped potential and raise the bar not just on productivity, but on the value their organization contributes to all stakeholders.
“Authentic storytelling in the workplace (and outside of it in social media channels) is an amazing way to impact talent strategies. It’s part science: apparently, we respond to storytelling with a change in brain chemistry.”
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices.
This past December, LJ teamed up with Electronic Resources and Libraries (ER&L) to dive deep into the use of data-driven decision-making in academic libraries in a series of three free webcasts.
The series, moderated by Bonnie Tijerina, head of e-resources and serials at Harvard Library and ER&L conference coordinator—and made possible thanks to sponsorship by ProQuest, Springer, and Innovative Interfaces—explored a range of strategies academic libraries are deploying as they use data to serve their customers more effectively.
How can we use data on key metrics such as circulation and student visits to address emerging trends and challenges? Framing the conversation, Sarah Tudesco, assessment librarian, Yale University, addressed “what it really means to be a data-driven organization” in the “What Is a Data-Driven Academic Library?” webcast, the first in the series, held December 4.
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.