Education, Technology, and Storytelling
1.0K views | +0 today
Follow
 
Rescooped by Patricia Stitson from Just Story It! Biz Storytelling
onto Education, Technology, and Storytelling
Scoop.it!

Set your counter-productive strategies out to sea with story

Set your counter-productive strategies out to sea with story | Education, Technology, and Storytelling | Scoop.it
My husband recently recounted an organizational change process that he had observed at a European client. Interestingly, it was based upon the story of the ancient ritual of a Viking funeral. In th...

Via Karen Dietz
more...
Karen Dietz's curator insight, February 10, 2013 10:12 PM

What a great piece (not long) about storytelling and organizational change.


I really like how the author Marla Gottschalk talks about how storytelling can get the ball rolling when an company needs to change. Especially when there is not a critical event 'igniting' the need for change.


I also like how Gottschalk reminds us to honor the past as we embark on change, give the change the deference it deserves (honor what is happening), and add pomp. These 3 points are often forgotten in the rush or push to change.


There are nice insights here that can help us all.


This review was written by Karen Dietz for her content curation on business storytelling at www.scoop.it/t/just-story-it 

Your new post is loading...
Your new post is loading...
Rescooped by Patricia Stitson from Educación a Distancia y TIC
Scoop.it!

100+ Tools for Differentiating Instruction Through Social Media

100+ Tools for Differentiating Instruction Through Social Media | Education, Technology, and Storytelling | Scoop.it
Social media can enhance differentiated instruction if the tools are selected with a careful eye on individual students' readiness, interests, and learning profiles.

Via L. García Aretio
Patricia Stitson's insight:
This is a great article that points out the need for schools to understand and encourage this type of student engagement with outside resources.

My question is for parents.  If this is not happening in schools how can you encourage this at home?  Is this something that would be natural to you or would you need assistance.

To my fellow digital learning professionals: Do you do this at home with your kids?  If so, please do email me and share with me how you do it!  info@patriciastitson.com
more...
David W. Deeds's curator insight, July 19, 9:18 PM

Good stuff! Thanks to L. Garcia Aretio. 

Scooped by Patricia Stitson
Scoop.it!

Infographic: Help your students save the world

Infographic: Help your students save the world | Education, Technology, and Storytelling | Scoop.it
Global project-based learning is a great way to connect kids with cultures and solve problems, but where does an educator who has never attempted a global PBL project begin? Here are five ways you can guide students to change the world.
Patricia Stitson's insight:
And here is news on a new app that is helping young employees connect with their next volunteer effort... maybe it can be used for students as well??

 "Jayaprakash and Winnie Xu out of San Diego present Giventure, a web and mobile application that connects real volunteers with real community service opportunities. They believe (and we do, too!) believe that people have the power to solve global issues at a local scale. Their solution is a personal volunteer assistant. Their target market is millennials as they make up the largest generation of the workforce. “4 out of 5 millennials want to volunteer but they aren’t because it’s hard to find suitable opportunities” the team said. The pair created their team to solve their own problem and have since found such demand that they have been working on the business for 3 years alongside their studies at UC San Diego!" - Ideator Blog
more...
No comment yet.
Scooped by Patricia Stitson
Scoop.it!

Education vs work skills: what do employers really want?

Education vs work skills: what do employers really want? | Education, Technology, and Storytelling | Scoop.it
A panel at Wharton's Reimagine Education conference discusses whether higher education institutions are teaching graduates the skills employers need.
Patricia Stitson's insight:
Shocker:  A call for the need for a 'liberal arts' style education? -published by the World Economic Forum

Why?  A need for the skills that are developed -"a liberal arts background is actually what most employers are seeking in job candidates, although they don’t always realize it. “Often, they can’t really articulate what they’re looking for, but they will come back to you and say critical problem-solving skills, group ability, communication skills…. That kind of reads ‘liberal arts,’ front and center.”

These are also skills that are developed in project based online learning that forces remote collaboration, cooperation, and accountability.
more...
No comment yet.
Rescooped by Patricia Stitson from Just Story It! Biz Storytelling
Scoop.it!

Narratives for Qlik® But No Stories Here

Narratives for Qlik® But No Stories Here | Education, Technology, and Storytelling | Scoop.it
Narratives for Qlik is a free Qlik Sense extension that creates real-time narratives geared to enhance your visualizations and expedite your team's decision making process.

Via Karen Dietz
Patricia Stitson's insight:

Karen Dietz tells it how it is. 

more...
Karen Dietz's curator insight, January 22, 11:31 AM

I saw a posting on Facebook for this new software extension and was intrigued. The software promises to take data you have and generate the story about it.


I was so excited! It sounded like a great tool. Boy oh boy, was I disappointed. The software simply takes the data and creates a description/explanation of it. That's it.


This just goes to show that human beings must still do the storytelling work when it comes to sharing data. At this point, no software can tell why the research was done, how it was done, the ultimate significance of the data (i.e. the interpretation of what it means to you and me), and suggestions for what should happen next. 


This software is a nice assist, but it doesn't produce a narrative. It may help you put a good story together. In the end, it's about marketing language. Narrative and story sounds much more interesting than description/explanation, doesn't it? Oh well.


Their website is great and tells a good story. The customer stories at the bottom of the home page however, are just typical boring case studies and not compelling stories. But I give them points for being better than most.


Now I will say, for what it does, the software is pretty cool. If you deal with a lot of data, check it out. I bet it will provide an efficiency for you. Just don't confuse it with the good storytelling you'll still need to do :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Patricia Stitson from Just Story It! Biz Storytelling
Scoop.it!

Choose The Story You Want To Live

Music video by Michael Franti & Spearhead performing Hey Hey Hey. (P) (C) 2010 Boo Boo Wax under exclusive license to Capitol Records. All rights reserved. U...

Via Karen Dietz
Patricia Stitson's insight:

When I lived in NYC I had the pleasure of working with the madly talented Brandon King, owner of Truckstop Media.  He took me along to shoot b-roll one day.  The interviewee?  Mr. Franti...  He answered the hotel door in bare feet and, upon introductions, reached down and gave me the biggest warmest hug.  No one does that, at least no talent I had worked with. It really stuck in my memory... It was just before 911.

 

Some 15 years later, he just keeps bringing that big hearted love.  I have a huge amount of respect for artists who are authentic and genuine through and through.  He certainly is.  I hope I have the opportunity to share that with him one of these days when he comes back to the Belly Up... 

more...
Karen Dietz's curator insight, December 4, 2015 6:41 PM

It's Friday and time for some fun and renewal over the weekend. To get us started I've curated Michael Franti's video of his "Hey Hey Hey" song to keep us upbeat and happy.


I started my day today doing my regular round of reading, beginning with the news. I could hardly stand it -- bloodshed, violence, trickery, fraud, narcissism, hate, divisiveness, etc. I quickly stopped reading because I was just getting despondent and anxious.


As an deliberate antidote to the news, today I've been singing and dancing in the car between meetings, or at my desk, as a way to stay centered, hopeful, loving, and joyful. Here are some other things to do when the news gets you down:

  1. Give someone a hug
  2. Listen to upbeat music -- that gets you dancing and/or singing, like the video above.
  3. Surround yourself with art -- or go make some :)
  4. Unplug and be in silence for a little while
  5. Spend some time in nature or with animals
  6. Tell jokes/use humor to make you and others laugh
  7. Go for a walk or workout -- move that body! I'm heading to my kettlebell gym on Sunday


Choose the story you want to live:

  • Life is good
  • What we focus on expands, becoming our reality
  • Choose what to feed your mind. Choose wisely.


As the "Hey Hey Hey" song by Michael Franti says:

Don't give up, this song is for you
Hey, hey, hey
No matter how life is today
There's just one thing that I got to say
I won't let another moment slip away

Reminding me that everything is possible
Yeah, reminding me that nothing is impossible
You gotta live for the one that you love you know
You gotta love for the life that you live you know


Live the story you want to live, and have a wonderful weekend!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

rodrick rajive lal's curator insight, December 8, 2015 2:12 AM

Choose the story you want to live, a song that every one should hear!

Rescooped by Patricia Stitson from Educación a Distancia y TIC
Scoop.it!

10 creative alternatives to research reports and papers

10 creative alternatives to research reports and papers | Education, Technology, and Storytelling | Scoop.it
Research reports and papers have been around a long time. They haven't evolved much. Here are 10 ways to make them more relevant.

Via L. García Aretio
Patricia Stitson's insight:

This is a bit of shameless marketing...

 

Nonetheless - there were insights here that are new to me...so I'm scooping it!

more...
enREDadas3.0's comment, November 18, 2015 2:13 PM
Very interesting, i like it!
Rescooped by Patricia Stitson from Educación flexible y abierta
Scoop.it!

Innovation Design In Education - ASIDE: A Philosophy Of Education: Energy, Inspiration, And Understanding

Innovation Design In Education - ASIDE: A Philosophy Of Education: Energy, Inspiration, And Understanding | Education, Technology, and Storytelling | Scoop.it
Innovative design crosses over all aspects of education. The American Society for Innovation Design in Education, or ASIDE, seeks to infuse curriculum with new approaches to teaching and thinking. Integrating the design of information into the daily conversation is an essential part of the teacher's toolkit and the purpose of the ASIDE blog. The underpinning of innovation and educational design is based on looking at the information available and communicating meaning for a world of learners. Thinking like a designer can transform the way children learn. ASIDE's goal is to bring together as much information, resources and supportive scholarship in one place for teaching and learning.

Via Jesús Salinas
Patricia Stitson's insight:

"How DOES tone affect or 'effect' learning?  Great insight by TED Educator and SXSWEdu recognized authors..

more...
Carlos Rodrigues Cadre's curator insight, October 5, 2015 11:03 AM

adicionar sua visão ...

Patricia Stitson's comment, October 5, 2015 11:37 AM
"How does instructor 'tone' affect learning?" Great insight by a TED Educator and SXSWEdu recognized authors...
Rescooped by Patricia Stitson from Transmedia: Storytelling for the Digital Age
Scoop.it!

So You Want to be a Multi-Platform Content Creator? Here Are 6 Expert Tips [#Transmedia]

So You Want to be a Multi-Platform Content Creator? Here Are 6 Expert Tips [#Transmedia] | Education, Technology, and Storytelling | Scoop.it

Via The Digital Rocking Chair
Patricia Stitson's insight:

Transitioning from user manual to a digital learning ecosystem?  Have you considered how to differentiate across platforms or are you trying to duplicated the same information?  What can be gleaned from transmedia storytelling to make even the most technical training interesting and available?

more...
Simon Staffans's curator insight, September 9, 2015 2:58 PM
well, who doesn't want to be? :)
Jeni Mawter's curator insight, September 10, 2015 12:21 AM
It's all about your reader/audience stepping into your story.
Henrik Safegaard - Cloneartist's curator insight, September 10, 2015 2:58 AM
Throw out the manual.
Rescooped by Patricia Stitson from Story and Narrative
Scoop.it!

Why We’re Storytelling Animals

Why We’re Storytelling Animals | Education, Technology, and Storytelling | Scoop.it
Learn how the mind yields helplessly to the suction of story from New York Times Best Selling Author Jonathan Gottschall.

Via Gregg Morris
Patricia Stitson's insight:

Are you creating a human fiction or a human story?

 

Watch the TEDx sneakpreview here: https://www.youtube.com/watch?v=Vhd0XdedLpY

more...
No comment yet.
Rescooped by Patricia Stitson from Just Story It! Biz Storytelling
Scoop.it!

Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership

Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership | Education, Technology, and Storytelling | Scoop.it
After three years of promising a blog redesign that would reflect my agency's focus on visual storytelling — welcome to Ishmael's Corner, version 2.0.

Via Karen Dietz
more...
Karen Dietz's curator insight, June 25, 2015 2:36 PM

My colleague, the esteemed Lou Hoffman of The Hoffman Agency, sent me a link to his new blog design. When I saw it, I started dancing. It is totally rethinking telling your story through the entire blog design.


This article shares his frustrations and adventures with rethinking the blog. It's a great story in and of itself. The agency used the parallax format and tools to get the redesign done. 


The result? Fresh. Exciting. Compelling. Fabulously visual. Engaging. It's cutting edge. The navigation bar rocks. Even better is the before picture.


Check it out and get working on redesigning your blog for better storytelling. And keep designing your blog content around storytelling. I bet your numbers go up.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Scooped by Patricia Stitson
Scoop.it!

TEDxKids@ElCajon | CVUSD Connect

TEDxKids@ElCajon | CVUSD Connect | Education, Technology, and Storytelling | Scoop.it

Watch this video about the upcoming TEDxKids@ElCajon conference!

Patricia Stitson's insight:

How do we tell the story of education?  Would it be beneficial to frame it into a snapshot of what the future could look like?  How would this effect people's perception of change in education, such as the addition of EdTech?

more...
No comment yet.
Rescooped by Patricia Stitson from Educación a Distancia y TIC
Scoop.it!

What Will Education Look Like in a More Open Future?

What Will Education Look Like in a More Open Future? | Education, Technology, and Storytelling | Scoop.it
Technology and rapidly evolving student needs are influencing how schools can think about trust, autonomy and collaboration.

Via L. García Aretio
more...
No comment yet.
Rescooped by Patricia Stitson from Educación a Distancia y TIC
Scoop.it!

The Future of Personalized Learning is Now

The Future of Personalized Learning is Now | Education, Technology, and Storytelling | Scoop.it
By Jean Fleming - MAPS is a personalized learning assessment system that is using formative, in-the-moment, and longer interim assessment.

Via L. García Aretio
more...
JUAN NUÑEZ MESINA's curator insight, March 29, 2015 11:28 AM

The Future of Personalized Learning is Now http://sco.lt/94CBeb

Rescooped by Patricia Stitson from Digital Storytelling
Scoop.it!

5 Features To Turn Your Online Course Into Interactive Storytelling

5 Features To Turn Your Online Course Into Interactive Storytelling | Education, Technology, and Storytelling | Scoop.it
Want to know how to turn your online course into Interactive Storytelling? Check 5 features that turn your online course into Interactive Storytelling.

Via José Carlos
Patricia Stitson's insight:
More SaaS companies need to embrace this notion for customer or end-user education... and start-ups especially do earlier on in the game.
more...
No comment yet.
Rescooped by Patricia Stitson from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
Scoop.it!

OECD: The world must invest in education technology - Digital Innovation is critical

OECD: The world must invest in education technology - Digital Innovation is critical | Education, Technology, and Storytelling | Scoop.it
We recently told you about Canada’s blossoming tech scene. Now, some of the world’s biggest education influencers are gathering in Toronto to shape our schools of the future. Andreas Schleicher, a Director at the Organization for Economic Co-operation and Development (OECD), is just one acclaimed speaker who’ll be tackling themes of big data, gamification, social media, coding and digital culture at …

Via Tom D'Amico (@TDOttawa)
Patricia Stitson's insight:
As emphasized in the excerpt below, I picture this as the old serfdom... Those who are fully digitally literate will live in the castle and those who are not will not. Further, they will be woefully ignorant of what is going on within those walls.  We must make being digital not just trendy but instead create a culture where people realize that it is a landscape that has become an intricate part of living on the planet.  It is not 'other' and people there are not 'those people' but rather a fully integrated part of humanity.

"“Students unable to navigate through a complex digital landscape will no longer be able to participate fully in the economic, social and cultural life around them,” he explained."
more...
Dr. Theresa Kauffman's curator insight, May 26, 9:41 AM
We must engage students using technology or they will be left behind in the global economy. This is an important read to consider for all teachers.
johanna krijnsen's curator insight, May 27, 5:58 AM
'Investing in education technology is no longer an option, but a necessity, says the German statistician Andreas Schleicher'
Scooped by Patricia Stitson
Scoop.it!

Professors hate online education. To save colleges, they have to learn to love it.

Professors hate online education. To save colleges, they have to learn to love it. | Education, Technology, and Storytelling | Scoop.it
A scholar argues in favor of adapting traditional classrooms to embrace the potential of online education.
Patricia Stitson's insight:
Interesting note: Distance learning dates back to the mid 18th century in Europe and late 18th - early 19th century in the US. Early students of distance education consisted largely of students located in rural or remote areas that did not have geographical access to educational institutions.

Maybe it is because I still feel the brunt of growing up somewhat isolated in Maine and spent all of my 20's traveling to make up for it.  Perhaps it is because I was meant to have been born at a later date. At the end of the day, I may be the poster child (or old lady;) for early adoption.  When I began to learn more about distance learning it just made SO much sense, and not just in terms of access to education, but really in terms of developing a truly collaborative and cooperative global landscape.

Yet the professor that wrote this article points out that educators are still resisting.  I suppose I can understand this from a pragmatic and purist point of view.  Many facilitators that I have worked with in transition their f2f workshops into blended learning programs really lamented losing the f2f interactions that really informed how they adapted their teaching to different audiences.  I argue that we have to try.
more...
No comment yet.
Scooped by Patricia Stitson
Scoop.it!

Rear Window at Christmas: behind Google's new interactive animated short

Rear Window at Christmas: behind Google's new interactive animated short | Education, Technology, and Storytelling | Scoop.it
The scene is a snowy apartment building out of the 1950s, rendered in a bright, slightly retro palette. A janitor trudges across the courtyard, then stops, wary. Someone is out there. Someone...
Patricia Stitson's insight:

They are hoping to release the story development kit for this lite, interactive YouTube based video that Spotlight Stories, a smartphone-based video platform run by Google’s Advanced Technology And Projects (ATAP) group.  It is interactive on Android but also available on iOS or web as a non-interactive 360 video.

 

Yet another artist medium that may come available even to ambitious interactive learning professions.  Stay tuned!

more...
No comment yet.
Scooped by Patricia Stitson
Scoop.it!

Learn-a-palooza - ATD Puget Sound Chapter Meeting - Gates Foundation #ATDFOL

We are at a tipping point in the learning world. Technology and our new work force with more millennials are beginning to converge. We will explore how we us...
Patricia Stitson's insight:

This is coming to San Diego in 2016!

 

True interaction that with help you integrate effective learning into your organization!

 

 

more...
No comment yet.
Scooped by Patricia Stitson
Scoop.it!

The Boat | SBS

The Boat | SBS | Education, Technology, and Storytelling | Scoop.it
‘The Boat’, an interactive graphic novel about escape after the Vietnam War. Based on the story by Nam Le, adapted by Matt Huynh.
Patricia Stitson's insight:

Click on the chapter 2 option on the right.  This is just gorgeous. I could not even read a minute further without sharing this.

more...
No comment yet.
Rescooped by Patricia Stitson from Just Story It! Biz Storytelling
Scoop.it!

Transforming Learning with Digital Storytelling

Transforming Learning with Digital Storytelling | Education, Technology, and Storytelling | Scoop.it
Digital storytelling is a trending educational tool. Know the 8 ways research indicate it transforms learning.

Via Ana Cristina Pratas, Lianne Picot
Patricia Stitson's insight:

In the last few years, I have so often found myself in groups of 'like-minded' people, whether that be a small local group of social entrepreneurial women or the famed TEDx community.

The harsh reality that we so often overlook is that the future success of humanity lays in the ways that we learn to collaborate and, yes cooperate with 'not-like-minded' individuals AND groups.

Storytelling, and listening to stories, is a crucial component of the growth of collaboration. We need to re-integrate the importance of storytelling into the fabric of our schools, organizations, and communities. Through coaching some kids to give TEDx talks, I learned a wonderful lesson. The act of storytelling empowers a youth to believe in their ability not only to tell their story but to create the story of their lives.

more...
Lianne Picot's curator insight, September 9, 2015 7:23 PM

Today's classrooms are experiencing a shift unlike any we have seen before. Tech savvy kids are often having to use outdated equipment and some have skills well beyond those of their teachers. I love this idea of enabling students to utilise digital storytelling as a way to show and share their learning! Developing subject matter expertise as well as storytelling , project planning and collaboration skills is beneficial not only to their immediate learning needs but are key skills for their futures. Putting the learning into the hands of the students through technology AND storytelling?  Seems like a marvellous idea to me!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Елена Гончарова's curator insight, September 16, 2015 12:38 PM

добавить ваше понимание ...

Rescooped by Patricia Stitson from Transmedia: Storytelling for the Digital Age
Scoop.it!

10 Mind-Blowing Interactive Stories That Will Change the Way You See The World

10 Mind-Blowing Interactive Stories That Will Change the Way You See The World | Education, Technology, and Storytelling | Scoop.it

Via The Digital Rocking Chair
Patricia Stitson's insight:

In digital learning we often overlook opportunities to add 'ambient' sound to enhance the user experience - framing information in a story that is engaging as well as educational.

more...
The Digital Rocking Chair's curator insight, September 8, 2015 6:31 AM


Nayomi Chibana:  "The best interactive stories, animated infographics and data visualizations now circling the Web and the storytelling techniques you can learn from them."

Henrik Safegaard - Cloneartist's curator insight, September 11, 2015 2:59 AM

Storytelling is the most powerful way to put ideas into the world today.” —Robert McKee 

Our Movie Talk's curator insight, September 11, 2015 7:31 PM

These are cool.

Scooped by Patricia Stitson
Scoop.it!

Top 5 Tips for Mouth-watering eLearning | 360 Authoring Program-Blog

Top 5 Tips for Mouth-watering eLearning | 360 Authoring Program-Blog | Education, Technology, and Storytelling | Scoop.it
Learning Content Management System (LCMS)
Patricia Stitson's insight:

I love this metaphor of serving up a 'great meal' in eLearning!   It is the perfect example of integrating story elements, ie metaphor into an educational blog piece.  Visuals - are they garnish or pitiful side dish?  Is that a fly in your soup or an extra comma?  

more...
No comment yet.
Scooped by Patricia Stitson
Scoop.it!

A Simple Comprehensive Guide on The use of Personal Learning Networks in Education ~ Educational Technology and Mobile Learning

A Simple Comprehensive Guide on The use of Personal Learning Networks in Education ~ Educational Technology and Mobile Learning | Education, Technology, and Storytelling | Scoop.it
more...
No comment yet.
Rescooped by Patricia Stitson from Digital Storytelling
Scoop.it!

Can You Tell Your Story Without Using Words?

Can You Tell Your Story Without Using Words? | Education, Technology, and Storytelling | Scoop.it
How is your story being told? Can you capture the hearts of your audience without using any words to do so?

Via José Carlos
Patricia Stitson's insight:

A exercise challenge we should all try...

more...
Dupree Wesley's curator insight, May 6, 2015 3:52 PM

A great insight into the power of the visual art medium in story telling.

Rescooped by Patricia Stitson from Story and Narrative
Scoop.it!

Technology Is Short, But Story Is Long

Technology Is Short, But Story Is Long | Education, Technology, and Storytelling | Scoop.it
I have two questions for you:

What comes to mind when I say "Shakespeare?"

What comes to mind when I mention the "water wheel?"

Both were born in the 16th century. Both advanced Elizabethan culture in profound ways. One wrote "Romeo & Juliet."

That's the difference between platform and art.

Technology and story.

Technology can bring you stuff (like water and Facebook posts). Story can change your idea of the stuff you want brought to you.

Via Gregg Morris
Patricia Stitson's insight:

I agree but:

 

Will there come an age where a technology will become so integrated into the fabric of our collective story that it DOES not fade away... but rather like cultural stories or some religions, learns how to adapt to the changing framework of its own self?

 

The authors overall point is indisputable, story is at the heart of literally everything today, but I would counter that his argument about the fading of past technologies as the reason why we should focus on story is, well, itself archaic.  

 

The integration of story and technology is creating an online culture where one is indistinguishable from the other.  Not so with Beta Tapes of old.  That is HARD ware not SOFT ware.  The story was separate from the hardware that delivered it. 100%.  Not so with Facebook etc. I do not suppose to predict that FB will not be usurped by another platform as Friendster did. 

 

I am simply asking another question.  How is the presence of technology change the manner in which we view how we tell our story?  When will how we tell our stories become so dependent on technology that the latter itself become a part of the story.  Or has it already?

more...
donhornsby's curator insight, April 14, 2015 8:50 AM

(From the article): In fact, most of us (as marketers and as consumers) judge a platform by how well it performs 3 key functions: delivering stories we desire; when and where we desire them; in the form that's easiest to enjoy and share.

 

As Shakespeare liked to say, "The play's the thing!"

 

He never said, "The stage (or the platform) is the thing!"

 

That's why today's major technology and social media enterprises – Apple and Amazon and Facebook and Google – are in the throes of a hiring frenzy. Not just for developers and coders, but for art directors and writers and strategists and storytellers.

 

That's why Facebook, the behemoth that once cajoled marketers into adopting "more useful metrics" such as "likes" and "engagement," has unapologetically tossed its old playbook.